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AI Visibility Index · September 2026

Insurance brokers in Zurich that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for insurance brokers in Zurich, three times each, in German, and counted who they named. These are the businesses named in two or more of the 36 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Insurance brokers · Zurich
47%of answers named VZ VermögensZentrum
Answers
36
Businesses named
47
Named only once
21
Named by 2+ assistants
9 of 26
Named again on a rerun
44%

Edition September 2026. Download the data

Asked for insurance brokers in Zurich, ChatGPT, Claude and Gemini most often named VZ VermögensZentrum (47% of answers), Aon (36%) and Comparis (25%). Across 36 answers they named 47 different businesses, 21 of them only once. Each of four buyer questions was asked three times, in German, in September 2026.

The ranking

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Insurance brokers in Zurich named by AI assistants, September 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. position
1VZ VermögensZentrumAlso written Versicherungs-Optimierer, VZ VermögensZentrum ZürichIs this your business?47%95%: 32 to 63%75%25%42%3 of 41.6
2AonAlso written Aon Schweiz, Aon Schweiz AGIs this your business?36%95%: 23 to 52%25%8%75%4 of 42.5
3ComparisAlso written Comparis.chIs this your business?25%95%: 14 to 41%17%33%25%2 of 41.8
4Kessler & Co AGIs this your business?22%95%: 12 to 38%25%8%33%2 of 42.6
5MoneyParkAlso written MoneyPark / Optiq, MoneyPark AGIs this your business?19%95%: 10 to 35%17%42%0%3 of 43.3
6FunkAlso written Funk Gruppe, funk Insurance Brokers, Funk Insurance Brokers AGIs this your business?17%95%: 8 to 32%8%8%33%2 of 43.5
7MarshAlso written Marsh Schweiz, Marsh Schweiz AGIs this your business?14%95%: 6 to 29%0%8%33%2 of 42.6
8OptimatisAlso written Optimatis AGIs this your business?11%95%: 4 to 25%8%17%8%2 of 42.5
9Versicherungs-Broker AGIs this your business?11%95%: 4 to 25%0%0%33%2 of 43.3
10FinanceScout24Is this your business?8%95%: 3 to 22%0%0%25%1 of 42
11MobiliarIs this your business?8%95%: 3 to 22%0%25%0%1 of 42
12moneyland.chIs this your business?8%95%: 3 to 22%0%25%0%1 of 42.3
13QualibrokerAlso written Qualibroker AGIs this your business?8%95%: 3 to 22%25%0%0%2 of 42.3
14VZ VersicherungsPartnerIs this your business?8%95%: 3 to 22%0%25%0%2 of 43.3
15BaloiseAlso written Baloise VersicherungIs this your business?8%95%: 3 to 22%0%25%0%1 of 43.7
16Bonus.chIs this your business?8%95%: 3 to 22%0%25%0%2 of 43.7
17AXAAlso written AXA Schweiz, AxaIs this your business?8%95%: 3 to 22%0%17%8%2 of 44.7
18Versicherungs-Broker Zürich AGIs this your business?6%95%: 2 to 18%0%0%17%1 of 41
19NeotraloIs this your business?6%95%: 2 to 18%17%0%0%2 of 42
20Zurich Insurance GroupAlso written Zurich VersicherungIs this your business?6%95%: 2 to 18%0%17%0%1 of 42.5
21AsseproAlso written Assepro Schweiz AG, Assepro Suisse AGIs this your business?6%95%: 2 to 18%0%17%0%2 of 43.5
22Gassmann & Partner Versicherungsbroker AGIs this your business?6%95%: 2 to 18%0%0%17%1 of 43.5
23AssuraIs this your business?6%95%: 2 to 18%0%0%17%2 of 44
24AssurexAlso written Assurex Versicherungsbroker AG, Assurex ZürichIs this your business?6%95%: 2 to 18%0%17%0%1 of 44
25Grütter & PartnerAlso written Grütter & Partner AG, Grütter & Partner Versicherungsbroker AGIs this your business?6%95%: 2 to 18%0%0%17%2 of 44.5
26HelvetiaAlso written Helvetia VersicherungenIs this your business?6%95%: 2 to 18%0%17%0%1 of 45

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 21 more names came up in a single answer and are counted above but not listed.

Is this your business?

See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.

Check your businessNamed above? Add the badgeWhat the audit does

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1VZ VermögensZentrum75%MoneyPark42%Aon75%
2Aon25%Comparis33%VZ VermögensZentrum42%
3Kessler & Co AG25%VZ VermögensZentrum25%Kessler & Co AG33%
4Qualibroker25%Mobiliar25%Funk33%
5Comparis17%moneyland.ch25%Marsh33%

Claude named no business in 2 of its 12 answers.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Insurance brokers in Zurich, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/insurance-brokers/zurich"><img src="https://aigrow.gg/badges/index/2026-09/insurance-brokers/zurich.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Zurich, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in German. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Wer ist der beste Versicherungsbroker in Zürich?Who is the best insurance broker in Zurich?
  2. 2Ich brauche eine Versicherung für mein kleines Unternehmen in Zürich. Welchen Versicherungsbroker würdest du mir empfehlen?I need insurance for my small business in Zurich. Which broker would you recommend?
  3. 3Welche Versicherungsagentur in Zürich kann mir günstigere Hausrat- und Autoversicherungen finden?Which insurance agency in Zurich can find me cheaper home and car insurance?
  4. 4Welchen unabhängigen Versicherungsbroker in Zürich würdest du einer Familie empfehlen?Which independent insurance broker in Zurich would you recommend to a family?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in Switzerland. From the AI Source Map: 7 answers.

See every site for this category
wikipedia.org
Read in 86% of the answers
reddit.com
Read in 57% of the answers
local.ch
Read in 43% of the answers

Elsewhere in the Index

Insurance brokers elsewhere
BaselBernGenevaLausanneLuganoBerlin
Also in Zurich
DentistsLawyersAccountantsPlumbersGymsReal estate agencies

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Run the free AI scanRead the method

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0