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AI Visibility Index · September 2026

Insurance brokers in Lisbon that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for insurance brokers in Lisbon, three times each, in Portuguese, and counted who they named. These are the businesses named in two or more of the 36 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Insurance brokers · Lisbon
39%of answers named MDS
Answers
36
Businesses named
49
Named only once
27
Named by 2+ assistants
10 of 22
Named again on a rerun
41%

Edition September 2026. Download the data

Asked for insurance brokers in Lisbon, ChatGPT, Claude and Gemini most often named MDS (39% of answers), SABSEG (36%) and Marsh Portugal (22%). Across 36 answers they named 49 different businesses, 27 of them only once. Each of four buyer questions was asked three times, in Portuguese, in September 2026.

The ranking

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Insurance brokers in Lisbon named by AI assistants, September 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. position
1MDSAlso written MDS Portugal, MDS Group, Mediadora SegurosIs this your business?39%95%: 25 to 55%67%17%33%4 of 42.6
2SABSEGAlso written Sabseg Seguros, Sabseg, SABSEG Corretor de SegurosIs this your business?36%95%: 23 to 52%83%0%25%4 of 41.5
3Marsh PortugalIs this your business?22%95%: 12 to 38%8%25%33%2 of 44.3
4Aon PortugalAlso written AON PortugalIs this your business?19%95%: 10 to 35%0%17%42%2 of 43.7
5Caravela SegurosIs this your business?17%95%: 8 to 32%0%0%50%2 of 42.5
6MudeyAlso written MUDEYIs this your business?14%95%: 6 to 29%17%25%0%2 of 42.2
7Doutor FinançasAlso written Doutor Finanças SegurosIs this your business?11%95%: 4 to 25%25%8%0%2 of 41.8
8Ok TelesegurosAlso written OK! telesegurosIs this your business?11%95%: 4 to 25%0%17%17%3 of 41.8
9InnovariskIs this your business?11%95%: 4 to 25%0%0%33%2 of 42
10ComparaJáAlso written ComparaJá.ptIs this your business?8%95%: 3 to 22%25%0%0%2 of 41.7
11SeguramosIs this your business?8%95%: 3 to 22%0%0%25%2 of 41.7
12Seguro DirectoAlso written Seguro DiretoIs this your business?8%95%: 3 to 22%0%8%17%1 of 42
13FidelidadeIs this your business?8%95%: 3 to 22%0%8%17%1 of 42.3
14Costa DuarteIs this your business?8%95%: 3 to 22%25%0%0%3 of 43
15LOGOAlso written Logo, Logo SegurosIs this your business?8%95%: 3 to 22%0%8%17%1 of 43.7
16Universal SegurosIs this your business?8%95%: 3 to 22%0%25%0%2 of 43.7
17Mudum SegurosIs this your business?6%95%: 2 to 18%0%17%0%2 of 41
18Ageas SegurosIs this your business?6%95%: 2 to 18%0%0%17%1 of 42
19Acredita SegurosIs this your business?6%95%: 2 to 18%0%17%0%1 of 42.5
20Ribas & AssociadosIs this your business?6%95%: 2 to 18%0%0%17%1 of 43.5
21N SegurosIs this your business?6%95%: 2 to 18%0%0%17%1 of 44.5
22Zurich PortugalIs this your business?6%95%: 2 to 18%0%0%17%1 of 45

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 27 more names came up in a single answer and are counted above but not listed.

Is this your business?

See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.

Check your businessNamed above? Add the badgeWhat the audit does

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1SABSEG83%Marsh Portugal25%Caravela Seguros50%
2MDS67%Mudey25%Aon Portugal42%
3Doutor Finanças25%Universal Seguros25%MDS33%
4ComparaJá25%MDS17%Marsh Portugal33%
5Costa Duarte25%Aon Portugal17%Innovarisk33%

Claude named no business in 6 of its 12 answers.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Insurance brokers in Lisbon, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/insurance-brokers/lisbon"><img src="https://aigrow.gg/badges/index/2026-09/insurance-brokers/lisbon.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Lisbon, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in Portuguese. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Qual é o melhor mediador de seguros em Lisboa?Who is the best insurance broker in Lisbon?
  2. 2Preciso de um seguro para a minha pequena empresa em Lisboa. Que mediador de seguros me recomendarias?I need insurance for my small business in Lisbon. Which broker would you recommend?
  3. 3Que agência de seguros em Lisboa me consegue arranjar seguros mais baratos para a casa e para o carro?Which insurance agency in Lisbon can find me cheaper home and car insurance?
  4. 4Que mediador de seguros independente em Lisboa recomendarias a uma família?Which independent insurance broker in Lisbon would you recommend to a family?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Elsewhere in the Index

Insurance brokers elsewhere
PortoBelo HorizonteRio de JaneiroSão PauloAarhusAmsterdam
Also in Lisbon
DentistsLawyersAccountantsPlumbersGymsReal estate agencies

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Run the free AI scanRead the method

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0