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AI Visibility Index · September 2026

Insurance brokers AI assistants recommend

Who ChatGPT, Claude, Gemini and Grok name when a buyer asks them for insurance brokers, in 26 places. Each ranking comes from the same buyer questions, asked three times in the local language.

By place

Grouped by country. The figure on the right is the share of answers that named the leader; open a place for the full ranking with its uncertainty.

Australia

SydneyNamed most: Austbrokers Coast to Coast, Aon Australia and Marsh Australia.54%13 listed of 29
MelbourneNamed most: Austbrokers Coast to Coast, Aon Australia and Marsh Australia.54%13 listed of 32
BrisbaneNamed most: Aon Australia, Austbrokers Coast to Coast and Marsh Australia.42%13 listed of 41
PerthNamed most: Austbrokers Coast to Coast, Aon Australia – Perth and PSC Insurance Group Perth.75%16 listed of 38

Canada

TorontoNamed most: HUB International Ontario, KRG Insurance Brokers and NFP Canada.67%16 listed of 36
VancouverNamed most: HUB International, Westland Insurance and Sussex Insurance.83%8 listed of 16
CalgaryNamed most: Sharp Insurance, BrokerLink and Acera Insurance.96%11 listed of 19

Ireland

DublinNamed most: Campion Insurance, Arachas and KennCo Insurance.100%10 listed of 22
CorkNamed most: Campion Insurance, Arachas Cork and Arachas.79%9 listed of 22

United Kingdom

LondonNamed most: Aon UK, Howden Insurance Brokers and Hiscox.29%20 listed of 51
ManchesterNamed most: A-Plan Insurance Manchester, Swinton Insurance Manchester and Coversure Insurance Services Manchester.46%16 listed of 42
BirminghamNamed most: Jelf Insurance Brokers, Hettle Andrews and Alfa Insurance – Birmingham.33%12 listed of 45
LeedsNamed most: A-Plan Insurance Leeds, Howden Insurance Brokers Leeds and Aston Lark Leeds.46%11 listed of 40
GlasgowNamed most: Henderson Insurance Brokers, Bruce Stevenson Insurance Brokers and Howden Insurance Brokers Glasgow.21%15 listed of 43
EdinburghNamed most: Henderson Insurance Brokers, Bruce Stevenson Insurance Brokers and Bruce Stevenson Risk Management.42%15 listed of 40
BristolNamed most: A-Plan Insurance Bristol, Howden Insurance Brokers Bristol and Bishop Skinner Insurance Brokers.33%10 listed of 38

United States

New YorkNamed most: HUB International, Brown & Brown Insurance and Marsh McLennan Agency.58%10 listed of 46
Los AngelesNamed most: HUB International, HUB International Los Angeles and AIS Insurance.29%18 listed of 48
ChicagoNamed most: HUB International, The Horton Group and Cottingham & Butler.63%13 listed of 30
AustinNamed most: The Zebra, Higginbotham and BKCW Insurance.38%13 listed of 41
HoustonNamed most: Higginbotham, Higginbotham Insurance and The Woodlands Financial Group.42%13 listed of 30
MiamiNamed most: HUB International Miami, Brown & Brown Insurance of Florida and Brown & Brown Insurance – Miami.25%12 listed of 59
San FranciscoNamed most: HUB International San Francisco, Heffernan Insurance Brokers and Woodruff Sawyer.71%7 listed of 38
SeattleNamed most: HUB International Seattle, AssuredPartners Northwest and Brown & Brown Northwest Insurance.46%17 listed of 35
BostonNamed most: HUB International New England, Kaplansky Insurance and Risk Strategies.75%13 listed of 33
DallasNamed most: Higginbotham, Higginbotham Insurance and McGriff.50%17 listed of 42

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Edition September 2026 · data under CC BY 4.0