AI Visibility Index · November 2026
Insurance brokers AI assistants recommend
Who ChatGPT, Claude and Gemini name when a buyer asks them for insurance brokers, in 128 places. Each ranking comes from the same buyer questions, asked three times in the local language.
By place
Grouped by country. The figure on the right is the share of answers that named the leader; open a place for the full ranking with its uncertainty.
Australia
SydneyNamed most: Honan Insurance Group, Austbrokers and Steadfast Group.All categories in Sydney39%25 listed of 45
MelbourneNamed most: Honan Insurance Group, Insurance House and Marsh.All categories in Melbourne44%23 listed of 36
BrisbaneNamed most: Insurance House, Gallagher and Aon.All categories in Brisbane36%20 listed of 45
PerthNamed most: Insurance House, Marsh and Elders Insurance.All categories in Perth33%22 listed of 57
AdelaideNamed most: Insurance Advisernet, Austbrokers Terrace and Adelaide Insurance Brokers.All categories in Adelaide39%21 listed of 46
Gold CoastNamed most: Austbrokers Coast to Coast, Austbrokers Comsure and Insurance House.All categories in Gold Coast44%19 listed of 41
Austria
ViennaNamed most: durchblicker, Helvetia and GrECo International AG.All categories in Vienna39%27 listed of 70
GrazNamed most: durchblicker.at, EFS Euro Finanz Service and EFM Versicherungsmakler.All categories in Graz19%23 listed of 68
SalzburgNamed most: EFS, Assekuranz Salzburg and Versicherungsmaklerbüro Dr. Frühwirth & Partner GmbH.All categories in Salzburg33%15 listed of 72
LinzNamed most: EFS-AG, Versicherungsmaklerbüro Dr. Frühwirth & Partner GmbH and durchblicker.All categories in Linz25%23 listed of 66
Belgium
BrusselsNamed most: Vanbreda Risk & Benefits, Aon Belgium and Marsh Belgium.All categories in Brussels58%26 listed of 42
LiègeNamed most: Vanbreda Risk & Benefits, P&V Assurances and Belfius Insurance.All categories in Liège64%16 listed of 40
AntwerpNamed most: Vanbreda Risk & Benefits, Baloise Insurance and Verzekeringen De Backer.All categories in Antwerp83%22 listed of 41
GhentNamed most: Vanbreda Risk & Benefits, Van Dessel and Verzekeringen De Witte.All categories in Ghent67%16 listed of 33
Brazil
São PauloNamed most: Minuto Seguros, Bidu and Youse.All categories in São Paulo61%20 listed of 27
Rio de JaneiroNamed most: Creditas, Aon Brasil and Seguralta.All categories in Rio de Janeiro47%14 listed of 32
Belo HorizonteNamed most: Creditas, Seguralta and Aon.All categories in Belo Horizonte42%16 listed of 33
BrasíliaNamed most: Allianz, Porto Seguro and Minuto Seguros.All categories in Brasília33%17 listed of 43
CuritibaNamed most: Seguralta, JMalucelli Seguros and Aon.All categories in Curitiba28%12 listed of 31
Canada
TorontoNamed most: BrokerLink, HUB International and Mitchell & Whale Insurance Brokers.All categories in Toronto53%21 listed of 45
VancouverNamed most: Westland Insurance, HUB International and BFL Canada.All categories in Vancouver81%20 listed of 31
CalgaryNamed most: BrokerLink, Sharp Insurance and Westland Insurance.All categories in Calgary58%24 listed of 33
MontrealNamed most: Lareau, BFL Canada and Lussier.All categories in Montreal53%21 listed of 41
OttawaNamed most: BrokerLink, McDougall Insurance and Mitchell & Whale Insurance Brokers.All categories in Ottawa83%17 listed of 41
EdmontonNamed most: BrokerLink, Westland Insurance and HUB International.All categories in Edmonton64%18 listed of 33
Quebec CityNamed most: Lussier, Lareau and Assurances Multi-Risques.All categories in Quebec City47%14 listed of 41
Denmark
CopenhagenNamed most: WTW, Söderberg & Partners and Aon.All categories in Copenhagen58%16 listed of 35
AarhusNamed most: Söderberg & Partners, WTW and Marsh.All categories in Aarhus56%15 listed of 47
OdenseNamed most: WTW, Söderberg & Partners and Aon.All categories in Odense50%16 listed of 43
France
ParisNamed most: Assurland.com, APRIL and LesFurets.com.All categories in Paris39%25 listed of 40
LyonNamed most: Verspieren, April and Assurances Lyon.All categories in Lyon39%24 listed of 38
MarseilleNamed most: APRIL, Verspieren and Assu 2000.All categories in Marseille39%23 listed of 36
ToulouseNamed most: APRIL, Verspieren and MAIF.All categories in Toulouse42%21 listed of 45
NiceNamed most: APRIL, Allianz and Assurances du Soleil.All categories in Nice33%19 listed of 36
BordeauxNamed most: APRIL, Verspieren and Assurances Bordeaux.All categories in Bordeaux31%22 listed of 37
LilleNamed most: Verspieren, APRIL and Gras Savoye.All categories in Lille44%25 listed of 41
NantesNamed most: APRIL, Verspieren and Assurances de l'Erdre.All categories in Nantes36%18 listed of 52
StrasbourgNamed most: APRIL, Verspieren and Allianz.All categories in Strasbourg25%21 listed of 42
MontpellierNamed most: April, Assurances Montpellier and Verspieren.All categories in Montpellier44%18 listed of 43
Germany
BerlinNamed most: Clark, Finanzchef24 and CHECK24.All categories in Berlin72%21 listed of 46
MunichNamed most: CLARK, CHECK24 and Dr. Schlemmer & Partner.All categories in Munich33%22 listed of 46
HamburgNamed most: CLARK, Funk and CHECK24.All categories in Hamburg22%23 listed of 66
CologneNamed most: CHECK24, Clark and Finanzberatung Köln.All categories in Cologne19%18 listed of 62
FrankfurtNamed most: MRH Trowe, Hoesch & Partner and CLARK.All categories in Frankfurt33%15 listed of 40
StuttgartNamed most: MLP Finanzberatung, Dr. Klein and CHECK24.All categories in Stuttgart25%21 listed of 45
DüsseldorfNamed most: Dr. Schlemann unabhängige Finanzberatung, MRH Trowe and CHECK24.All categories in Düsseldorf19%21 listed of 63
LeipzigNamed most: Finanzberatung Leipzig, CHECK24 and Dr. Klein.All categories in Leipzig22%15 listed of 48
NurembergNamed most: CHECK24, MRH Trowe and Funk.All categories in Nuremberg22%22 listed of 49
HanoverNamed most: Funk, CHECK24 and Finanzberatung Hannover.All categories in Hanover22%24 listed of 45
Ireland
DublinNamed most: Chill Insurance, Campion Insurance and Arachas.All categories in Dublin69%20 listed of 38
CorkNamed most: O'Leary Insurances, Campion Insurance and McCarthy Insurance Group.All categories in Cork53%17 listed of 34
GalwayNamed most: Campion Insurance, O'Driscoll O'Neil Insurance and O'Leary Insurances.All categories in Galway75%13 listed of 37
Italy
MilanNamed most: Aon, Assiteca and Marsh.All categories in Milan72%18 listed of 29
RomeNamed most: Aon, Assiteca and Marsh.All categories in Rome64%15 listed of 36
TurinNamed most: Assiteca, Aon and Marsh.All categories in Turin67%15 listed of 32
VeronaNamed most: Assiteca, Generali and UnipolSai.All categories in Verona42%15 listed of 29
NaplesNamed most: Aon, Assiteca and Marsh.All categories in Naples47%13 listed of 23
BolognaNamed most: Howden, Aon and Marsh.All categories in Bologna50%15 listed of 33
FlorenceNamed most: Aon, Assiteca and Generali Italia.All categories in Florence58%17 listed of 31
PalermoNamed most: Assiteca, Generali and Allianz.All categories in Palermo36%12 listed of 27
GenoaNamed most: Assiteca, Aon and Cambiaso Risso.All categories in Genoa53%17 listed of 24
BariNamed most: Assiteca, Aon and Generali.All categories in Bari39%14 listed of 36
PaduaNamed most: Assiteca, Aon and Generali.All categories in Padua47%14 listed of 33
BresciaNamed most: Assiteca, Aon and Marsh.All categories in Brescia58%14 listed of 32
Mexico
Mexico CityNamed most: Lockton México, Aon México and Interprotección.All categories in Mexico City42%15 listed of 26
GuadalajaraNamed most: GNP Seguros, AXA Seguros and Aon México.All categories in Guadalajara47%16 listed of 27
MonterreyNamed most: Interprotección, Seguros Monterrey New York Life and GNP Seguros.All categories in Monterrey36%17 listed of 21
PueblaNamed most: GNP Seguros, AXA Seguros and Seguros Monterrey New York Life.All categories in Puebla47%16 listed of 24
Netherlands
AmsterdamNamed most: Aon, Van Kampen Groep and De Hypotheker Amsterdam.All categories in Amsterdam25%25 listed of 61
RotterdamNamed most: Aon, VKG and Meijers Assurantiën.All categories in Rotterdam33%22 listed of 52
The HagueNamed most: VMD Koster, Hofstad Assurantiën and Aon.All categories in The Hague28%23 listed of 48
UtrechtNamed most: Veldsink Advies, Zicht and Aon.All categories in Utrecht22%25 listed of 49
EindhovenNamed most: Veldsink Advies, Zicht and Assurantiekantoor Van den Heuvel.All categories in Eindhoven28%26 listed of 57
Norway
OsloNamed most: Söderberg & Partners, Aon and Marsh.All categories in Oslo78%11 listed of 34
BergenNamed most: Söderberg & Partners, Aon and Marsh.All categories in Bergen81%12 listed of 27
TrondheimNamed most: Söderberg & Partners, Aon and Marsh.All categories in Trondheim81%13 listed of 27
Poland
WarsawNamed most: Mentor S.A., EIB S.A. and Rankomat.pl.All categories in Warsaw50%20 listed of 31
KrakówNamed most: Mentor, EIB S.A. and Unilink.All categories in Kraków33%16 listed of 28
WrocławNamed most: EIB S.A., Mentor S.A. and Unilink.All categories in Wrocław42%17 listed of 36
GdańskNamed most: Mentor, EIB S.A. and CUK Ubezpieczenia.All categories in Gdańsk42%20 listed of 37
PoznańNamed most: EIB S.A., Mentor S.A. and Unilink.All categories in Poznań42%19 listed of 35
Portugal
LisbonNamed most: MDS, SABSEG and Seguro Directo.All categories in Lisbon50%23 listed of 45
PortoNamed most: MDS, Seguramos and SABSEG.All categories in Porto39%24 listed of 60
BragaNamed most: MDS, Seguramos and Fidelidade.All categories in Braga50%18 listed of 45
Spain
MadridNamed most: Aon, Howden Iberia and Marsh.All categories in Madrid61%18 listed of 48
BarcelonaNamed most: RibéSalat, Aon and MAPFRE.All categories in Barcelona36%25 listed of 44
ValenciaNamed most: Aon, MAPFRE and RibéSalat.All categories in Valencia39%24 listed of 46
SevilleNamed most: Aon, MAPFRE and Grupo Pacc.All categories in Seville42%25 listed of 50
MálagaNamed most: MAPFRE, Aon and Grupo PACC.All categories in Málaga36%26 listed of 47
BilbaoNamed most: Aon, MAPFRE and Seguros Bilbao.All categories in Bilbao53%25 listed of 51
ZaragozaNamed most: Aragonesa de Correduría de Seguros, MAPFRE and Seguros Bilbao.All categories in Zaragoza25%22 listed of 31
Sweden
StockholmNamed most: Söderberg & Partners, Max Matthiessen and Insplanet.All categories in Stockholm81%16 listed of 25
GothenburgNamed most: Söderberg & Partners, Max Matthiessen and Säkra.All categories in Gothenburg86%17 listed of 21
MalmöNamed most: Söderberg & Partners, Max Matthiessen and Insplanet.All categories in Malmö86%16 listed of 20
UppsalaNamed most: Söderberg & Partners, Max Matthiessen and Aon.All categories in Uppsala89%13 listed of 20
Switzerland
ZurichNamed most: VZ VermögensZentrum, Comparis and Aon.All categories in Zurich50%26 listed of 41
BaselNamed most: VZ VermögensZentrum, Aon and Kessler & Co AG.All categories in Basel42%23 listed of 50
BernNamed most: VZ VermögensZentrum, Aon and Die Mobiliar.All categories in Bern42%22 listed of 48
GenevaNamed most: Aon Suisse, Swiss Risk & Care and Kessler & Co SA.All categories in Geneva42%20 listed of 55
LausanneNamed most: Aon Suisse, Vaudoise Assurances and Kessler & Co SA.All categories in Lausanne28%17 listed of 51
LuganoNamed most: Aon, AXA and Assiteca.All categories in Lugano42%23 listed of 49
United Kingdom
LondonNamed most: Howden, A-Plan Insurance and Simply Business.All categories in London58%28 listed of 40
ManchesterNamed most: Towergate Insurance Brokers, A-Plan Insurance and Howden.All categories in Manchester58%16 listed of 30
BirminghamNamed most: Gallagher, Howden and A-Plan Insurance.All categories in Birmingham39%21 listed of 45
LeedsNamed most: Towergate Insurance, Marsh Commercial and A-Plan Insurance.All categories in Leeds53%21 listed of 42
GlasgowNamed most: Bruce Stevenson Insurance Brokers, Clark Thomson and Alan Boswell Group.All categories in Glasgow69%17 listed of 46
EdinburghNamed most: Bruce Stevenson Insurance Brokers, Henderson Insurance Brokers and Towergate Insurance.All categories in Edinburgh89%16 listed of 40
BristolNamed most: Howden, A-Plan Insurance and Towergate Insurance.All categories in Bristol53%15 listed of 34
LiverpoolNamed most: Towergate Insurance, Marsh Commercial and Swinton Insurance.All categories in Liverpool31%19 listed of 50
SheffieldNamed most: Towergate Insurance, A-Plan Insurance and Howden Insurance.All categories in Sheffield56%20 listed of 43
CardiffNamed most: Thomas Carroll, Watkin Davies Insurance Consultants and Howden.All categories in Cardiff50%16 listed of 43
United States
New YorkNamed most: HUB International, NFP and Brown & Brown Insurance.All categories in New York44%27 listed of 59
Los AngelesNamed most: Marsh McLennan Agency, Hub International and Arthur J. Gallagher & Co..All categories in Los Angeles39%25 listed of 67
ChicagoNamed most: Mesirow, The Horton Group and HUB International.All categories in Chicago58%17 listed of 50
AustinNamed most: Higginbotham, Goosehead Insurance and Austin Insurance Group.All categories in Austin36%18 listed of 63
HoustonNamed most: Higginbotham, Goosehead Insurance and Insgroup.All categories in Houston69%22 listed of 62
MiamiNamed most: Brightway Insurance, Brown & Brown and Insurance Office of America.All categories in Miami33%24 listed of 44
San FranciscoNamed most: Heffernan Insurance Brokers, Woodruff Sawyer and ABD Insurance and Financial Services.All categories in San Francisco53%21 listed of 61
SeattleNamed most: Propel Insurance, Parker, Smith & Feek and HUB International.All categories in Seattle50%17 listed of 50
BostonNamed most: Rogers & Gray Insurance, Eastern Insurance Group and Risk Strategies Company.All categories in Boston58%20 listed of 42
DallasNamed most: Higginbotham, Goosehead Insurance and Swingle Collins & Associates.All categories in Dallas89%19 listed of 62
PhoenixNamed most: Insurance Professionals of Arizona, Desert Insurance Solutions and HUB International.All categories in Phoenix31%21 listed of 62
PhiladelphiaNamed most: The Graham Company, Conner Strong & Buckelew and USI Insurance Services.All categories in Philadelphia56%23 listed of 59
San DiegoNamed most: Cavignac, HUB International and Insurance Brokers of San Diego.All categories in San Diego44%20 listed of 67
DenverNamed most: IMA Financial Group, HUB International and Moody Insurance Agency.All categories in Denver53%28 listed of 53
AtlantaNamed most: Sterling Seacrest Pritchard, McGriff and The Norton Agency.All categories in Atlanta22%25 listed of 73
Washington DCNamed most: Marsh McLennan Agency, HUB International and The Meltzer Group.All categories in Washington DC36%23 listed of 75
Las VegasNamed most: Brown & Brown Insurance, Leavitt Group and All Nevada Insurance.All categories in Las Vegas19%20 listed of 72
AI Source Map
The sites the assistants read
Before they answer with web search on, the assistants read other sites. The AI Source Map lists the ones they read most for this category, across every country and in each one.
Every place at once
How AI assistants recommend insurance brokers
How many businesses the assistants name, how often the names hold, which names recur from place to place, and what an owner can work on.
Not on this list? See what ChatGPT says about your business
Insurance brokers: see whether the assistants name you, or someone else.
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Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0