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AI Visibility Index · September 2026

Interior designers in Malmö that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for interior designers in Malmö, three times each, in Swedish, and counted who they named. These are the businesses named in two or more of the 36 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Interior designers · Malmö
36%of answers named White Arkitekter
Answers
36
Businesses named
28
Named only once
10
Named by 2+ assistants
3 of 18
Named again on a rerun
49%

Edition September 2026. Download the data

Asked for interior designers in Malmö, ChatGPT, Claude and Gemini most often named White Arkitekter (36% of answers), FOJAB (25%) and Studio In (17%). Across 36 answers they named 28 different businesses, 10 of them only once. Each of four buyer questions was asked three times, in Swedish, in September 2026.

The ranking

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Interior designers in Malmö named by AI assistants, September 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. position
1White ArkitekterAlso written White Arkitekter Malmö, White Arkitekter, MalmökontoretIs this your business?36%95%: 23 to 52%42%17%50%3 of 42.7
2FOJABAlso written Fojab Arkitekter, FOJAB ArkitekterIs this your business?25%95%: 14 to 41%33%8%33%2 of 43.1
3Studio InIs this your business?17%95%: 8 to 32%0%0%50%2 of 41
4Inredningsbyrån MalmöIs this your business?17%95%: 8 to 32%0%0%50%2 of 42.7
5Studio Stockholm ArkitekturIs this your business?17%95%: 8 to 32%0%0%50%2 of 42.8
6Kanozi ArkitekterIs this your business?17%95%: 8 to 32%0%0%50%2 of 43.2
7Krook & TjäderIs this your business?14%95%: 6 to 29%42%0%0%3 of 41.6
8Rum & FormIs this your business?11%95%: 4 to 25%0%0%33%2 of 42.3
9Karin MattsonAlso written Karin Mattson Inredning, Karin Mattson Inredningsarkitektur, Karin Mattson Interior DesignIs this your business?11%95%: 4 to 25%0%0%33%2 of 43.8
10Note Design StudioIs this your business?8%95%: 3 to 22%0%0%25%1 of 41
11TengbomIs this your business?8%95%: 3 to 22%25%0%0%2 of 42
12WingårdhsIs this your business?8%95%: 3 to 22%17%0%8%2 of 42.7
13StylingbolagetIs this your business?6%95%: 2 to 18%17%0%0%1 of 41
14Elding OscarsonIs this your business?6%95%: 2 to 18%0%17%0%2 of 42.5
15Fabel ArkitekturIs this your business?6%95%: 2 to 18%0%0%17%1 of 43
16Bygg & Inredningsdesign MalmöIs this your business?6%95%: 2 to 18%0%0%17%1 of 44
17Sweco ArchitectsAlso written Sweco Architects MalmöIs this your business?6%95%: 2 to 18%0%0%17%1 of 44
18Design by MalenaIs this your business?6%95%: 2 to 18%0%0%17%1 of 45

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 10 more names came up in a single answer and are counted above but not listed.

Is this your business?

See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.

Check your businessNamed above? Add the badgeWhat the audit does

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1White Arkitekter42%White Arkitekter17%White Arkitekter50%
2Krook & Tjäder42%Elding Oscarson17%Studio In50%
3FOJAB33%FOJAB8%Inredningsbyrån Malmö50%
4Tengbom25%No other name twiceStudio Stockholm Arkitektur50%
5Wingårdhs17%Kanozi Arkitekter50%

ChatGPT named no business in 1 of its 12 answers. Claude named no business in 10 of its 12 answers.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Interior designers in Malmö, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/interior-designers/malmo"><img src="https://aigrow.gg/badges/index/2026-09/interior-designers/malmo.svg" width="312" height="100" alt="Named by AI assistants: Interior designers in Malmö, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in Swedish. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Vem är den bästa inredningsarkitekten i Malmö?Who is the best interior designer in Malmö?
  2. 2Jag ska göra om min lägenhet i Malmö. Vilken inredningsarkitekt skulle du rekommendera?I'm redoing my apartment in Malmö. Which interior designer would you recommend?
  3. 3Vilken inredningsstudio i Malmö är bra på att inreda moderna hem?Which interior design studio in Malmö does modern homes well?
  4. 4Vilken inredningsarkitekt i Malmö skulle du rekommendera för en restaurang eller butik?Which interior designer in Malmö would you recommend for a restaurant or a shop?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Elsewhere in the Index

Interior designers elsewhere
GothenburgStockholmAarhusAmsterdamAntwerpAustin
Also in Malmö
DentistsLawyersAccountantsPlumbersGymsReal estate agencies

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Run the free AI scanRead the method

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0