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AI Visibility Index · September 2026

Interior designers in Gothenburg that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for interior designers in Gothenburg, three times each, in Swedish, and counted who they named. These are the businesses named in two or more of the 36 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Interior designers · Gothenburg
47%of answers named White Arkitekter
Answers
36
Businesses named
42
Named only once
21
Named by 2+ assistants
4 of 21
Named again on a rerun
45%

Edition September 2026. Download the data

Asked for interior designers in Gothenburg, ChatGPT, Claude and Gemini most often named White Arkitekter (47% of answers), Stylt Trampoli (42%) and Semrén & Månsson (33%). Across 36 answers they named 42 different businesses, 21 of them only once. Each of four buyer questions was asked three times, in Swedish, in September 2026.

The ranking

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Interior designers in Gothenburg named by AI assistants, September 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. position
1White ArkitekterIs this your business?47%95%: 32 to 63%67%42%33%3 of 42.7
2Stylt TrampoliIs this your business?42%95%: 27 to 58%50%33%42%3 of 42.1
3Semrén & MånssonIs this your business?33%95%: 20 to 50%8%42%50%3 of 42.8
4WingårdhsIs this your business?17%95%: 8 to 32%25%8%17%2 of 43.2
5Inredningsbyrån GöteborgIs this your business?11%95%: 4 to 25%0%0%33%2 of 42.3
6Kanozi ArkitekterIs this your business?11%95%: 4 to 25%0%0%33%2 of 44.5
7Studio PompetteIs this your business?8%95%: 3 to 22%0%0%25%1 of 41
8UglycuteIs this your business?8%95%: 3 to 22%0%25%0%2 of 41.7
9Studio InIs this your business?8%95%: 3 to 22%0%0%25%2 of 42
10Krook & TjäderIs this your business?8%95%: 3 to 22%25%0%0%3 of 42.3
11Bornstein Lyckefors ArkitekterIs this your business?8%95%: 3 to 22%0%0%25%1 of 42.7
12Studio Stockholm ArkitekturIs this your business?8%95%: 3 to 22%0%0%25%1 of 43
13Studio VinterIs this your business?8%95%: 3 to 22%0%0%25%1 of 44
14Grey DecoIs this your business?6%95%: 2 to 18%17%0%0%1 of 41
15MoodhouseIs this your business?6%95%: 2 to 18%17%0%0%2 of 41
16Note Design StudioIs this your business?6%95%: 2 to 18%0%0%17%1 of 41
17Alvhem Mäkleri & InteriörAlso written Alvhem InteriörIs this your business?6%95%: 2 to 18%17%0%0%2 of 42
18Rum & MiljöIs this your business?6%95%: 2 to 18%0%0%17%2 of 42.5
19InredningsarkitektbyrånAlso written Inredningsarkitektbyrån GöteborgIs this your business?6%95%: 2 to 18%0%0%17%1 of 43
20Design by MalinIs this your business?6%95%: 2 to 18%0%0%17%1 of 44
21Karin Mattson InredningIs this your business?6%95%: 2 to 18%0%0%17%1 of 44.5

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 21 more names came up in a single answer and are counted above but not listed.

Is this your business?

See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.

Check your businessNamed above? Add the badgeWhat the audit does

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1White Arkitekter67%White Arkitekter42%Semrén & Månsson50%
2Stylt Trampoli50%Semrén & Månsson42%Stylt Trampoli42%
3Wingårdhs25%Stylt Trampoli33%White Arkitekter33%
4Krook & Tjäder25%Uglycute25%Inredningsbyrån Göteborg33%
5Grey Deco17%Wingårdhs8%Kanozi Arkitekter33%

Claude named no business in 6 of its 12 answers.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Interior designers in Gothenburg, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/interior-designers/gothenburg"><img src="https://aigrow.gg/badges/index/2026-09/interior-designers/gothenburg.svg" width="312" height="100" alt="Named by AI assistants: Interior designers in Gothenburg, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in Swedish. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Vem är den bästa inredningsarkitekten i Göteborg?Who is the best interior designer in Gothenburg?
  2. 2Jag ska göra om min lägenhet i Göteborg. Vilken inredningsarkitekt skulle du rekommendera?I'm redoing my apartment in Gothenburg. Which interior designer would you recommend?
  3. 3Vilken inredningsstudio i Göteborg är bra på att inreda moderna hem?Which interior design studio in Gothenburg does modern homes well?
  4. 4Vilken inredningsarkitekt i Göteborg skulle du rekommendera för en restaurang eller butik?Which interior designer in Gothenburg would you recommend for a restaurant or a shop?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Elsewhere in the Index

Interior designers elsewhere
MalmöStockholmAarhusAmsterdamAntwerpAustin
Also in Gothenburg
DentistsLawyersAccountantsPlumbersGymsReal estate agencies

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Run the free AI scanRead the method

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0