Ad character counter

Paste one line of ad copy into this ad character counter to check it against Google Ads, Microsoft Advertising, Meta, LinkedIn, X, TikTok and Pinterest at once, and see where each placement cuts it.

Free, no sign-up. Runs in your browser, with no AI calls.

Paste a headline, a description or a whole post. Each placement counts it the way its platform does.

Where your text fits

Paste or type ad text to check it against every placement below.

Ad text length by placement
PlacementCountedLimitStatusWhere it gets cut
Google AdsResponsive search ad headlineChinese, Japanese and Korean characters count as two.Source0Limit 30No text yet
Google AdsResponsive search ad descriptionSource0Limit 90No text yet
Google AdsDisplay path fieldSource0Limit 15No text yet
Google AdsSitelink textSource0Limit 25No text yet
Google AdsCalloutSource0Limit 25No text yet
Google AdsResponsive display ad long headlineSource0Limit 90No text yet
Microsoft AdvertisingResponsive search ad headlineChinese, Japanese and Korean characters and emoji count as two.Source0Limit 30No text yet
Microsoft AdvertisingResponsive search ad descriptionSource0Limit 90No text yet
Microsoft AdvertisingDisplay path fieldSource0Limit 15No text yet
MetaFacebook Feed primary textMeta recommends 50 to 150 characters.Source0Recommended 150No text yet
MetaFacebook Feed headlineSource0Recommended 27No text yet
MetaFacebook Feed carousel descriptionSource0Recommended 18No text yet
MetaInstagram Feed primary textSource0Recommended 125No text yet
MetaInstagram Feed headlineSource0Recommended 40No text yet
MetaInstagram Reels primary textSource0Recommended 44No text yet
LinkedInIntroductory textSource0Cut after 150, limit 3,000No text yet
LinkedInSingle image ad headlineSource0Cut after 70, limit 200No text yet
LinkedInSingle image ad descriptionShows only on the LinkedIn Audience Network.Source0Cut after 100, limit 300No text yet
XPromoted postEach link counts as 23 and most emoji as two.Source0Limit 280No text yet
XWebsite card headlineX says about 50 characters show before the headline is cut.Source0Cut after 50, limit 70No text yet
TikTokIn-Feed ad textPast this, "See more" covers the text. Chinese, Japanese and Korean characters count as two, and spaces at both ends are not counted.Source0Cut after 100No text yet
TikTokDisplay nameTen characters in Chinese, Japanese and Korean.Source0Limit 20No text yet
PinterestPin titleAbout the first 40 characters show in the feed, 30 in double byte languages.Source0Cut after 40, limit 100No text yet
PinterestPin descriptionThe description does not show in the feed.Source0Limit 800No text yet

Limits from each platform’s own help page, checked on 2026-10-12. Meta publishes recommended lengths with no exact cut point, and screens cut text by width as well as by count.

Writing a Google search ad? Preview headlines, descriptions and pins: Google Ads preview tool

When the ad runs, work out what it costs per click, per lead and per sale: CPC calculator, cost per lead calculator, CPA calculator

Run the free AI visibility scan

Each ad platform counts text its own way. Google Ads allows 30 characters in a headline and 90 in a description, counting Chinese, Japanese and Korean characters as two. Meta recommends lengths, such as 125 characters of primary text in Instagram Feed. LinkedIn cuts introductory text after 150 characters, and X counts each link as 23.

How to use this tool

Count the way each platform counts
Google Ads counts Chinese, Japanese and Korean characters as two. Microsoft Advertising also counts emoji as two. X weighs each link as 23 and most emoji as two, and TikTok leaves out spaces at both ends. The other platforms count characters as you see them.
Hard limits and recommended lengths
A hard limit is the most the platform accepts. A cut point is where the platform says text starts to be hidden, and a recommended length is what Meta's Ads Guide suggests. Each row says which kind it is and links to the platform page it comes from, checked on October 12, 2026.
See where it gets cut
For each placement where the text runs too long, the table shows the end of the part people see and the start of the hidden part, so you can move the words that matter to the front.

Meta Ads Guide: Facebook Feed image ad specs

Questions before you start

Meta's Ads Guide gives recommended lengths per placement: 50 to 150 characters of primary text and a 27 character headline in Facebook Feed, and 125 characters of primary text in Instagram Feed. The table marks them as recommendations, since the guide publishes no exact cut point.

X weighs characters. Most Latin letters count one, Chinese, Japanese and Korean characters and most emoji count two, and every link counts as 23 whatever its length. The X row uses that weighted count against the 280 limit.

For responsive search ads the numbers match: 30 characters per headline, 90 per description and 15 per display path. Microsoft also counts emoji as double width, so an emoji uses two of those characters there.

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