Google Ads preview tool

Use this Google Ads preview tool to write a responsive search ad with up to 15 headlines and 4 descriptions, see likely combinations on desktop and mobile, and check pins, lengths and editorial rules before you publish.

Free, no sign-up. Runs in your browser, with no AI calls.

Headlines 0 of 15
0 of 30
0 of 30
0 of 30

A new field opens as you fill the last one. Chinese, Japanese and Korean characters count as two.

Descriptions 0 of 4
0 of 90
0 of 90
Address
0 of 15
0 of 15

Separate keywords with commas. They stay in your browser.

Your ad

Combination 1

Desktop

Sponsored

example.com

Headline 1 | Headline 2 | Headline 3

Description 1 Description 2

Mobile

Sponsored

example.com

Headline 1 | Headline 2 | Headline 3

Description 1 Description 2

A drawing of one likely combination. Google picks the assets, their order and the layout for each search, and does not always show Headline 3 and Description 2.

Checks from Google's Ad Strength advice

  • Add 3 more headlines. A responsive search ad needs at least 3.
  • Add 2 more descriptions. A responsive search ad needs at least 2.
  • Add the keywords you bid on to check whether your headlines use them.
  • Nothing is pinned, so every asset can show in any position.

These checks follow the action items in Google's Ad Strength help. They are not Google's Ad Strength rating, which Google calculates in the account and which does not decide Ad Rank. Google Ads Help on Ad Strength

Editorial flags

No editorial pattern found. Google still reviews every ad before it runs.

The flags match examples in Google's editorial policies. Google reviews each ad itself and allows exceptions, such as brand names written in capitals. Google editorial requirements

Check the same text on Meta, LinkedIn and other platforms: Ad character counter

When the ad runs, work out what it costs per click, per lead and per sale: CPC calculator, cost per lead calculator, CPA calculator

Run the free AI visibility scan

A responsive search ad takes 3 to 15 headlines of up to 30 characters and 2 to 4 descriptions of up to 90. Google combines them for each search and shows up to three headlines and two descriptions. Google says most advertisers should not pin. Capitals, repeated punctuation and phone numbers in the text break its editorial rules.

How to use this tool

Write the assets
Fill in at least 3 headlines and 2 descriptions; Google accepts up to 15 and 4. Each field counts characters the way Google Ads Help describes, with Chinese, Japanese and Korean characters counting as two, against 30 for a headline, 90 for a description and 15 for each display path.
Preview likely combinations
The preview draws up to three headlines and two descriptions, the most Google shows at once. Pinned assets stay in their position and the others rotate, so each turn shows another combination. It is a drawing for reading length and order; Google decides the real layout for each search.
Read the checks and flags
The checks follow the action items in Google's Ad Strength help: enough headlines and descriptions, unique assets, keywords in headlines and few pins. They are not Google's Ad Strength rating. The flags match the examples in Google's editorial policies on capitals, punctuation, phone numbers, spacing and style, each linked to its policy page.

Google Ads Help: About responsive search ads

Questions before you start

Google Ads Help says pinning isn't recommended for most advertisers and can affect Ad Strength, because a pinned asset shows only in its position. If one line must always appear, Google advises pinning several versions to that position so the ad keeps some choice.

No. Google calculates Ad Strength inside the account, with data this page cannot see. These checks follow the advice Google publishes for improving it. Google also states that Ad Strength is not used to calculate Ad Rank and does not decide whether an ad can serve.

Google counts characters, while screens have a width. Google notes that headline text may be wider than the space available on some browser sizes, so wide letters can run out of room before 30 characters. Put the main point at the start of each headline.

No. The preview and the checks run in your browser. A share link carries the ad in its address, so anyone you send it to opens the same ad.

Related tools

  • Ad character counter

    Paste one line of ad copy into this ad character counter to check it against Google Ads, Microsoft Advertising, Meta, LinkedIn, X, TikTok and Pinterest at once, and see where each placement cuts it.

  • CTR calculator

    Use this CTR calculator to turn clicks and impressions into a click-through rate. Add a target rate to see how many clicks the same impressions need.

  • CPC calculator

    Use this CPC calculator to find the average cost per click from spend and clicks. Add a target cost per acquisition and a conversion rate to see the highest bid that still pays.

Where do your next customers find you?

Run a free AI visibility scan to see how assistants describe your business. Compare monitoring plans if you want to follow those answers over time.

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