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AI Visibility Index · September 2026

Financial advisors in Malmö that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for financial advisors in Malmö, three times each, in Swedish, and counted who they named. These are the businesses named in two or more of the 36 answers.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Financial advisors · Malmö
64%of answers named Söderberg & Partners
Answers
36
Businesses named
20
Named only once
9
Named by 2+ assistants
9 of 11
Named again on a rerun
54%

Edition September 2026. Download the data

Asked for financial advisors in Malmö, ChatGPT, Claude and Gemini most often named Söderberg & Partners (64% of answers), SEB (42%) and Carnegie Private Banking (36%). Across 36 answers they named 20 different businesses, 9 of them only once. Each of four buyer questions was asked three times, in Swedish, in September 2026.

The ranking

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Financial advisors in Malmö named by AI assistants, September 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. position
1Söderberg & PartnersAlso written Söderberg & Partners Wealth ManagementIs this your business?64%95%: 48 to 78%75%25%92%4 of 41.5
2SEBAlso written SEB Private Banking, SEB Private Banking MalmöIs this your business?42%95%: 27 to 58%33%25%67%3 of 42.9
3Carnegie Private BankingIs this your business?36%95%: 23 to 52%42%17%50%2 of 41.8
4HandelsbankenAlso written Handelsbanken Private Banking, Handelsbanken Wealth Management, Handelsbanken Malmö, Handelsbanken Malmö Private Banking, Handelsbanken Private Banking MalmöIs this your business?36%95%: 23 to 52%17%25%67%3 of 43.8
5Max MatthiessenIs this your business?19%95%: 10 to 35%25%8%25%3 of 42.1
6NordeaAlso written Nordea Private Banking, Nordea Private Banking MalmöIs this your business?17%95%: 8 to 32%0%17%33%3 of 45
7FinanskompetensAlso written Finanskompetens i MalmöIs this your business?14%95%: 6 to 29%0%0%42%2 of 42.8
8Länsförsäkringar SkåneIs this your business?11%95%: 4 to 25%17%0%17%1 of 43
9Cliens KapitalförvaltningIs this your business?8%95%: 3 to 22%0%0%25%1 of 44.7
10FormueAlso written Formue SverigeIs this your business?6%95%: 2 to 18%8%0%8%2 of 42
11SwedbankAlso written Swedbank Private BankingIs this your business?6%95%: 2 to 18%8%8%0%2 of 43

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 9 more names came up in a single answer and are counted above but not listed.

Is this your business?

See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Söderberg & Partners75%Söderberg & Partners25%Söderberg & Partners92%
2Carnegie Private Banking42%SEB25%SEB67%
3SEB33%Handelsbanken25%Handelsbanken67%
4Max Matthiessen25%Carnegie Private Banking17%Carnegie Private Banking50%
5Handelsbanken17%Nordea17%Finanskompetens42%

ChatGPT named no business in 2 of its 12 answers. Claude named no business in 9 of its 12 answers.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Named by AI assistants: Financial advisors in Malmö, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/financial-advisors/malmo"><img src="https://aigrow.gg/badges/index/2026-09/financial-advisors/malmo.svg" width="312" height="100" alt="Named by AI assistants: Financial advisors in Malmö, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in Swedish. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Vem är den bästa finansiella rådgivaren i Malmö?Who is the best financial advisor in Malmö?
  2. 2Jag vill ha hjälp att planera min pension i Malmö. Vilken finansiell rådgivare skulle du rekommendera?I want help planning my retirement in Malmö. Which financial advisor would you recommend?
  3. 3Vilken arvodesbaserad finansiell rådgivare i Malmö skulle du rekommendera?Which fee-only financial advisor in Malmö would you recommend?
  4. 4Vilken förmögenhetsförvaltare i Malmö skulle du rekommendera för en familj?Which wealth management firm in Malmö would you recommend for a family?

How to read this page

What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0