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AI Visibility Index · September 2026

Financial advisors in Amsterdam that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for financial advisors in Amsterdam, three times each, in Dutch, and counted who they named. These are the businesses named in two or more of the 36 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Financial advisors · Amsterdam
39%of answers named Van Lanschot Kempen
Answers
36
Businesses named
36
Named only once
17
Named by 2+ assistants
4 of 19
Named again on a rerun
53%

Edition September 2026. Download the data

Asked for financial advisors in Amsterdam, ChatGPT, Claude and Gemini most often named Van Lanschot Kempen (39% of answers), ABN AMRO MeesPierson (25%) and InsingerGilissen (22%). Across 36 answers they named 36 different businesses, 17 of them only once. Each of four buyer questions was asked three times, in Dutch, in September 2026.

The ranking

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Financial advisors in Amsterdam named by AI assistants, September 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. position
1Van Lanschot KempenIs this your business?39%95%: 25 to 55%33%25%58%3 of 41.4
2ABN AMRO MeesPiersonIs this your business?25%95%: 14 to 41%50%25%0%3 of 42.4
3InsingerGilissenIs this your business?22%95%: 12 to 38%25%25%17%1 of 42.1
4Van Bruggen AdviesgroepAlso written Van Bruggen Adviesgroep AmsterdamIs this your business?22%95%: 12 to 38%33%0%33%2 of 42.8
5Financieel FitAlso written Financieel Fit AmsterdamIs this your business?14%95%: 6 to 29%0%0%42%3 of 42.4
6Fintessa VermogensbeheerIs this your business?14%95%: 6 to 29%0%0%42%2 of 42.4
7BrightPensioenIs this your business?14%95%: 6 to 29%0%0%42%3 of 42.8
8De HypothekerIs this your business?11%95%: 4 to 25%33%0%0%2 of 41.5
9ViisiAlso written Viisi HypothekenIs this your business?8%95%: 3 to 22%25%0%0%2 of 42
10Van Eekhout Financieel AdviesIs this your business?8%95%: 3 to 22%0%0%25%2 of 42.3
11FinzieAlso written Finzie AmsterdamIs this your business?8%95%: 3 to 22%0%0%25%2 of 43.3
12Care IS VermogensbeheerIs this your business?8%95%: 3 to 22%0%0%25%1 of 43.7
13FiscAlertIs this your business?8%95%: 3 to 22%0%0%25%2 of 43.7
14Optimix VermogensbeheerIs this your business?8%95%: 3 to 22%0%25%0%1 of 44.7
15AuréusIs this your business?8%95%: 3 to 22%0%25%0%1 of 45
16FinaForteIs this your business?6%95%: 2 to 18%0%0%17%1 of 41.5
17Hypotheek VisieAlso written Hypotheek Visie AmsterdamIs this your business?6%95%: 2 to 18%0%0%17%2 of 43
18Index CapitalIs this your business?6%95%: 2 to 18%0%0%17%1 of 44.5
19Blauwtulp VermogensbeheerAlso written BlauwtulpIs this your business?6%95%: 2 to 18%0%17%0%1 of 46.5

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 17 more names came up in a single answer and are counted above but not listed.

Is this your business?

See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.

Check your businessNamed above? Add the badgeWhat the audit does

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1ABN AMRO MeesPierson50%Van Lanschot Kempen25%Van Lanschot Kempen58%
2Van Lanschot Kempen33%ABN AMRO MeesPierson25%Financieel Fit42%
3Van Bruggen Adviesgroep33%InsingerGilissen25%Fintessa Vermogensbeheer42%
4De Hypotheker33%Optimix Vermogensbeheer25%BrightPensioen42%
5InsingerGilissen25%Auréus25%Van Bruggen Adviesgroep33%

ChatGPT named no business in 2 of its 12 answers. Claude named no business in 9 of its 12 answers.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Financial advisors in Amsterdam, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/financial-advisors/amsterdam"><img src="https://aigrow.gg/badges/index/2026-09/financial-advisors/amsterdam.svg" width="312" height="100" alt="Named by AI assistants: Financial advisors in Amsterdam, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in Dutch. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Wie is de beste financieel adviseur in Amsterdam?Who is the best financial advisor in Amsterdam?
  2. 2Ik wil in Amsterdam hulp bij het plannen van mijn pensioen. Welke financieel adviseur zou je aanraden?I want help planning my retirement in Amsterdam. Which financial advisor would you recommend?
  3. 3Welke fee-only financieel adviseur zou je aanraden in Amsterdam?Which fee-only financial advisor in Amsterdam would you recommend?
  4. 4Welke vermogensbeheerder zou je voor een gezin aanraden in Amsterdam?Which wealth management firm in Amsterdam would you recommend for a family?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in the Netherlands. From the AI Source Map: 5 answers.

See every site for this category
vanbruggen.nl
Read in 80% of the answers
trustoo.nl
Read in 80% of the answers
reddit.com
Read in 80% of the answers

Elsewhere in the Index

Financial advisors elsewhere
RotterdamThe HagueUtrechtAntwerpGhentAarhus
Also in Amsterdam
DentistsLawyersAccountantsPlumbersGymsReal estate agencies

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Run the free AI scanRead the method

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0