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AI Visibility Index · September 2026

Gyms in Florence that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for gyms in Florence, three times each, in Italian, and counted who they named. These are the businesses named in two or more of the 36 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Gyms · Florence
100%of answers named Virgin Active
Answers
36
Businesses named
26
Named only once
11
Named by 2+ assistants
8 of 15
Named again on a rerun
62%

Edition September 2026. Download the data

Asked for gyms in Florence, ChatGPT, Claude and Gemini most often named Virgin Active (100% of answers), Klab (89%) and Palestra Ricciardi (56%). Across 36 answers they named 26 different businesses, 11 of them only once. Each of four buyer questions was asked three times, in Italian, in September 2026.

The ranking

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Gyms in Florence named by AI assistants, September 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. position
1Virgin ActiveAlso written Virgin Active Firenze Rovezzano, Virgin Active Firenze San DonatoIs this your business?100%95%: 90 to 100%100%100%100%4 of 41.5
2KlabAlso written Klab Marignolle, Klab Conti, Klab Conti Firenze, KLAB Marignolle, Palestra Klab Conti, KLAB FirenzeIs this your business?89%95%: 75 to 96%75%92%100%4 of 41.8
3Palestra RicciardiIs this your business?56%95%: 40 to 71%0%67%100%4 of 43.8
4FitActiveAlso written FitActive Firenze, FitActive Firenze Novoli, FitActive Firenze CentroIs this your business?36%95%: 23 to 52%33%17%58%4 of 43.9
5McFITAlso written McFIT Firenze, McFIT Firenze NovoliIs this your business?25%95%: 14 to 41%17%0%58%3 of 43.8
6Swan Gymnastic CenterAlso written Swan Gymnastic Center FirenzeIs this your business?19%95%: 10 to 35%0%58%0%4 of 44.1
7Ego ClubAlso written Ego Club FirenzeIs this your business?14%95%: 6 to 29%0%0%42%3 of 44.6
8FitExpressAlso written FitExpress Firenze, FitExpress Firenze NovoliIs this your business?11%95%: 4 to 25%17%17%0%3 of 42.5
9Firenze Fitness ClubAlso written Florence Fitness, Firenze FitnessIs this your business?11%95%: 4 to 25%0%17%17%2 of 45.8
10Palestra Universo FirenzeIs this your business?8%95%: 3 to 22%8%17%0%3 of 44
11Anytime Fitness Firenze NovoliIs this your business?8%95%: 3 to 22%0%25%0%2 of 46
12Klub 21 FirenzeIs this your business?6%95%: 2 to 18%17%0%0%2 of 42
13BodyLineAlso written Bodyline Club Firenze, Palestre BodyLine FirenzeIs this your business?6%95%: 2 to 18%17%0%0%2 of 43.5
14Audace Palestre FirenzeIs this your business?6%95%: 2 to 18%17%0%0%2 of 44
15OlympusAlso written Palestra Olympus, Palestra Olympus FirenzeIs this your business?6%95%: 2 to 18%17%0%0%1 of 45

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 11 more names came up in a single answer and are counted above but not listed.

Is this your business?

See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.

Check your businessNamed above? Add the badgeWhat the audit does

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Virgin Active100%Virgin Active100%Virgin Active100%
2Klab75%Klab92%Klab100%
3FitActive33%Palestra Ricciardi67%Palestra Ricciardi100%
4McFIT17%Swan Gymnastic Center58%FitActive58%
5FitExpress17%Anytime Fitness Firenze Novoli25%McFIT58%

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Gyms in Florence, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/gyms/florence"><img src="https://aigrow.gg/badges/index/2026-09/gyms/florence.svg" width="312" height="100" alt="Named by AI assistants: Gyms in Florence, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in Italian. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Qual è la migliore palestra a Firenze?What is the best gym in Florence?
  2. 2Voglio iscrivermi in palestra a Firenze. Quali mi consigli?I want to join a gym in Florence. Which ones would you recommend?
  3. 3Quale palestra a Firenze è adatta a chi inizia?Which gym in Florence is good for beginners?
  4. 4In quale palestra di Firenze ci sono dei buoni corsi di gruppo?Where can I find a gym in Florence with good group classes?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in Italy. From the AI Source Map: 8 answers.

See every site for this category
virginactive.it
Read in 88% of the answers
reddit.com
Read in 88% of the answers
wikipedia.org
Read in 88% of the answers

Elsewhere in the Index

Gyms elsewhere
BolognaMilanNaplesRomeTurinVerona
Also in Florence
DentistsLawyersAccountantsPlumbersReal estate agenciesRestaurants

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Run the free AI scanRead the method

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0