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AI Visibility Index · September 2026

Gyms AI assistants recommend

Who ChatGPT, Claude, Gemini and Grok name when a buyer asks them for gyms, in 34 places. Each ranking comes from the same buyer questions, asked three times in the local language.

By place

Grouped by country. The figure on the right is the share of answers that named the leader; open a place for the full ranking with its uncertainty.

Australia

SydneyNamed most: Virgin Active Barangaroo, Fitness First Australia and Virgin Active Australia.42%17 listed of 46
MelbourneNamed most: Fitness First Melbourne Central, Goodlife Health Clubs Melbourne City and Virgin Active Melbourne CBD.67%17 listed of 32
BrisbaneNamed most: Goodlife Health Clubs Brisbane CBD, Jetts Fitness Brisbane CBD and Snap Fitness 24/7 Brisbane CBD.83%19 listed of 42
PerthNamed most: Revo Fitness Perth CBD, Fitness First Perth and Goodlife Health Clubs Perth City.54%21 listed of 36

Canada

TorontoNamed most: GoodLife Fitness, Altea Active Toronto and YMCA of Greater Toronto.75%14 listed of 27
VancouverNamed most: Fitness World Vancouver, Club16 Trevor Linden Fitness and Gold’s Gym West Broadway.92%15 listed of 21
CalgaryNamed most: Repsol Sport Centre, GoodLife Fitness Calgary and YYC Cycle.42%18 listed of 41

Germany

BerlinNamed most: John Reed Fitness, Holmes Place and Fitness First.83%11 listed of 13
MunichNamed most: Body + Soul, McFIT and Elements.75%15 listed of 16

Ireland

DublinNamed most: West Wood Club, Flyefit and Ben Dunne Gyms.83%12 listed of 19
CorkNamed most: LeisureWorld Bishopstown, Dennehy’s Health & Fitness and The Kingsley Health Club.88%15 listed of 30

Italy

MilanNamed most: Virgin Active, GetFIT and McFIT.92%12 listed of 27
RomeNamed most: Virgin Active, McFIT and GetFIT.83%15 listed of 28
TurinNamed most: McFIT, Virgin Active and FitActive.77%15 listed of 25
VeronaNamed most: Virgin Active Verona, McFIT Verona and FitActive Verona.75%11 listed of 29

Spain

MadridNamed most: Metropolitan, Basic-Fit and David Lloyd Aravaca.63%19 listed of 26
BarcelonaNamed most: DiR, Metropolitan and Holmes Place.90%12 listed of 20

United Kingdom

LondonNamed most: Virgin Active, Third Space and PureGym.73%19 listed of 23
ManchesterNamed most: PureGym, The Gym Group and JD Gyms.90%14 listed of 22
BirminghamNamed most: The Gym Group Birmingham City Centre, PureGym Birmingham City Centre and Bannatyne Health Club Birmingham.100%9 listed of 16
LeedsNamed most: Nuffield Health Leeds Fitness & Wellbeing Gym, PureGym Leeds City Centre South and The Gym Group Leeds City.96%14 listed of 23
GlasgowNamed most: The Gym Group Glasgow West End, PureGym Glasgow Charing Cross and Nuffield Health Glasgow Fitness & Wellbeing Gym.58%19 listed of 35
EdinburghNamed most: Nuffield Health Edinburgh Fitness & Wellbeing Gym, JD Gyms Edinburgh and The Gym Group Edinburgh City.92%13 listed of 28
BristolNamed most: Nuffield Health Bristol Fitness & Wellbeing Gym, PureGym Bristol Union Gate and The Exercise Club Bristol.88%11 listed of 35

United States

New YorkNamed most: Equinox, Crunch Fitness and Blink Fitness.81%13 listed of 21
Los AngelesNamed most: Equinox, Gold's Gym and LA Fitness.81%23 listed of 35
ChicagoNamed most: East Bank Club, Fitness Formula Clubs and Lakeshore Sport & Fitness.65%19 listed of 29
AustinNamed most: Castle Hill Fitness, Life Time and Onnit Gym.75%17 listed of 25
HoustonNamed most: Houston Gym, Life Time Houston City Centre and Fitness Connection.88%17 listed of 38
MiamiNamed most: Equinox South Beach, Anatomy Fitness and RedBike Studios.71%16 listed of 29
San FranciscoNamed most: Fitness SF, YMCA of San Francisco and Crunch Fitness San Francisco.92%12 listed of 31
SeattleNamed most: YMCA of Greater Seattle, Seattle Athletic Club and Barry's Seattle.42%21 listed of 31
BostonNamed most: Healthworks Fitness Center for Women, Healthworks Fitness Centers for Women and Boston Sports Clubs.46%19 listed of 36
DallasNamed most: Equinox Highland Park, Life Time Dallas and Equinox Preston Hollow.50%20 listed of 48

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Edition September 2026 · data under CC BY 4.0