AI Visibility Index · November 2026

What AI assistants recommend in Florence

Who ChatGPT, Claude and Gemini name when a buyer in Florence, Italy, asks them for a business, in 31 categories. The questions were asked in Italian, three times each.

How the AIGROW Score is measured

By kind of business

The figure on the right is the share of answers that named the leader. Open a category for the full ranking with its uncertainty.

AccountantsNamed most: Bini & Partners, Focardi & Associati and Studio Commercialista Dott.ssa Silvia Bini.25%13 listed of 46
ArchitectsNamed most: Archea Associati, Pierattelli Architetture and Q-bic.58%10 listed of 19
BarbersNamed most: Barberino's, Bullfrog and Mani in Alto.28%16 listed of 40
Car repair shopsNamed most: Midas, Norauto and Bosch Car Service.25%13 listed of 24
Cleaning servicesNamed most: Helpling, Easy Service Firenze and Cleanzy.36%17 listed of 36
DentistsNamed most: DentalPro, Vitaldent Firenze and Istituto Stomatologico Toscano.42%10 listed of 49
DermatologistsNamed most: Centro Medico Santagostino, Istituto Fanfani and Villa Donatello.28%15 listed of 36
Digital marketing agenciesNamed most: Studio Cappello, Webtek and Lotrèk.33%15 listed of 46
Driving schoolsNamed most: Autoscuola 2000, Autoscuola Firenze and Autoscuola Michelangelo.47%12 listed of 31
ElectriciansNamed most: Elettricista Firenze Pronto Intervento, Elettroimpianti Firenze and Enel X.17%11 listed of 30
Financial advisorsNamed most: FinecoBank, Banca Mediolanum and Fideuram - Intesa Sanpaolo Private Banking.36%12 listed of 20
GymsNamed most: Virgin Active, Klab and Palestra Ricciardi.100%16 listed of 47
Hair salonsNamed most: Toni&Guy Firenze, Compagnia della Bellezza and Jean Louis David Firenze.47%13 listed of 28
HotelsNamed most: Portrait Firenze, Hotel Brunelleschi and Hotel Savoy.53%31 listed of 47
Insurance brokersNamed most: Aon, Assiteca and Generali Italia.58%17 listed of 31
Interior designersNamed most: Pierattelli Architetture, Studio Q-bic and ArchFlorence.64%13 listed of 39
LawyersNamed most: Bacciardi & Partners, Studio Legale Gassani and Gattai, Minoli, Partners.19%14 listed of 48
LocksmithsNamed most: Fabbro Firenze Pronto Intervento, Pronto Intervento Fabbro Firenze and Fabbro Firenze 24h (di Marco Rossi).22%11 listed of 19
Moving companiesNamed most: B&B Traslochi, Toscana Traslochi and Traslochi Firenze Low Cost.28%17 listed of 60
OrthodontistsNamed most: DentalPro Firenze, Istituto Stomatologico Toscano and Studio Dentistico Dott.ssa Francesca Ciappi.28%12 listed of 41
PhysiotherapistsNamed most: Isokinetic, Centro Fisioterapico Firenze and Istituto Fanfani.39%14 listed of 42
Plastic surgeonsNamed most: Villa Donatello, Dott. Marco Klinger and Istituto Fanfani.25%13 listed of 30
PlumbersNamed most: Idraulico Firenze Pronto Intervento, Idraulico Firenze 24h and ProntoPro.31%11 listed of 20
PsychologistsNamed most: Centro Clinico di Psicologia Firenze, Centro di Terapia Strategica and Istituto di Psicologia e Psicoterapia Comportamentale e Cognitiva.28%10 listed of 30
Real estate agenciesNamed most: Engel & Völkers Firenze, Tecnocasa and Gabetti.56%23 listed of 37
RestaurantsNamed most: Enoteca Pinchiorri, Trattoria Sostanza and Trattoria Mario.50%24 listed of 34
RoofersNamed most: EdiliziAcrobatica, Tetti e Coperture Firenze and Impresa Edile F.lli Bacci.36%5 listed of 10
SEO agenciesNamed most: Studio Samo, AvantGrade and Webtek.28%14 listed of 38
VeterinariansNamed most: Clinica Veterinaria Firenze Sud, Ospedale Veterinario I Portoni Rossi and Clinica Veterinaria San Marco.39%20 listed of 39
Web design agenciesNamed most: Lotrèk, Websolute and Studio 360.33%16 listed of 31
Wedding photographersNamed most: Andrea Corsi Photographer, Studio Bonon Photography and Rossini Photography.36%18 listed of 33
AI Source Map

The sites the assistants read

Before they answer with web search on, the assistants read other sites. The AI Source Map lists the ones they read most in Italy, overall and for each category.

Not on this list? See what ChatGPT says about your business

Florence: see whether the assistants name you, or someone else.

Free, no account, no card. About a minute.

Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0