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AI Visibility Index · September 2026

Hotels in Florence that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for hotels in Florence, three times each, in Italian, and counted who they named. These are the businesses named in two or more of the 36 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Hotels · Florence
58%of answers named Portrait Firenze
Answers
36
Businesses named
42
Named only once
16
Named by 2+ assistants
18 of 26
Named again on a rerun
53%

Edition September 2026. Download the data

Asked for hotels in Florence, ChatGPT, Claude and Gemini most often named Portrait Firenze (58% of answers), Hotel Savoy (44%) and Hotel Brunelleschi (42%). Across 36 answers they named 42 different businesses, 16 of them only once. Each of four buyer questions was asked three times, in Italian, in September 2026.

The ranking

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Hotels in Florence named by AI assistants, September 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. position
1Portrait FirenzeIs this your business?58%95%: 42 to 73%33%67%75%3 of 42
2Hotel SavoyAlso written Hotel Savoy Firenze, Hotel Savoy, a Rocco Forte HotelIs this your business?44%95%: 30 to 60%33%33%67%3 of 42.6
3Hotel BrunelleschiIs this your business?42%95%: 27 to 58%8%42%75%4 of 43
4Four Seasons Hotel FirenzeIs this your business?39%95%: 25 to 55%25%42%50%2 of 41.7
5Hotel LungarnoIs this your business?25%95%: 14 to 41%25%42%8%4 of 42.9
6NH Collection Firenze Porta RossaIs this your business?25%95%: 14 to 41%17%33%25%2 of 43.2
7Grand Hotel BaglioniAlso written Hotel Baglioni FirenzeIs this your business?19%95%: 10 to 35%8%25%25%1 of 42.9
8The Westin Excelsior FlorenceAlso written The Westin Excelsior, FlorenceIs this your business?17%95%: 8 to 32%0%25%25%1 of 42.8
9AdAstra SuitesAlso written AdAstra, AdAstra FirenzeIs this your business?17%95%: 8 to 32%25%0%25%1 of 43
10Hotel Bernini PalaceIs this your business?14%95%: 6 to 29%0%17%25%3 of 43
11Hotel SpadaiIs this your business?14%95%: 6 to 29%33%0%8%2 of 43
12JK Place FirenzeAlso written J.K. Place FirenzeIs this your business?14%95%: 6 to 29%0%8%33%2 of 43.4
13Palazzo VecchiettiIs this your business?14%95%: 6 to 29%8%33%0%2 of 43.4
14The St. Regis FlorenceAlso written St. Regis FlorenceIs this your business?14%95%: 6 to 29%0%17%25%1 of 45
15Hotel CalimalaIs this your business?11%95%: 4 to 25%25%0%8%3 of 43.3
16Villa San MicheleAlso written Belmond Villa San MicheleIs this your business?11%95%: 4 to 25%0%8%25%1 of 44
17Oltrarno SplendidIs this your business?11%95%: 4 to 25%0%0%33%2 of 44.5
18Soprarno SuitesAlso written SoprArno SuitesIs this your business?8%95%: 3 to 22%25%0%0%1 of 42
19Hotel DavanzatiIs this your business?8%95%: 3 to 22%8%17%0%1 of 43.3
20Grand Hotel MinervaIs this your business?8%95%: 3 to 22%0%0%25%1 of 45.7
21Hotel Cerretani Firenze - MGalleryIs this your business?6%95%: 2 to 18%0%17%0%1 of 43
22Hotel Adler CavalieriIs this your business?6%95%: 2 to 18%0%17%0%1 of 43.5
23Hotel L'OrologioIs this your business?6%95%: 2 to 18%0%17%0%1 of 43.5
24Starhotels MichelangeloAlso written Starhotels Michelangelo FlorenceIs this your business?6%95%: 2 to 18%0%8%8%1 of 45
25Villa CoraIs this your business?6%95%: 2 to 18%0%17%0%1 of 46
26Palazzo GuadagniIs this your business?6%95%: 2 to 18%0%0%17%1 of 47.5

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 16 more names came up in a single answer and are counted above but not listed.

Is this your business?

See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.

Check your businessNamed above? Add the badgeWhat the audit does

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Portrait Firenze33%Portrait Firenze67%Portrait Firenze75%
2Hotel Savoy33%Hotel Brunelleschi42%Hotel Brunelleschi75%
3Hotel Spadai33%Four Seasons Hotel Firenze42%Hotel Savoy67%
4Four Seasons Hotel Firenze25%Hotel Lungarno42%Four Seasons Hotel Firenze50%
5Hotel Lungarno25%Hotel Savoy33%JK Place Firenze33%

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Hotels in Florence, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/hotels/florence"><img src="https://aigrow.gg/badges/index/2026-09/hotels/florence.svg" width="312" height="100" alt="Named by AI assistants: Hotels in Florence, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in Italian. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Qual è il miglior hotel a Firenze?What is the best hotel in Florence?
  2. 2Passo un weekend a Firenze. Quale hotel mi consiglieresti?I'm visiting Florence for a weekend. Which hotel would you recommend?
  3. 3Quale hotel boutique a Firenze mi consiglieresti?Which boutique hotel in Florence would you recommend?
  4. 4Quale hotel a Firenze è adatto per un viaggio di lavoro?Which hotel in Florence is good for a business trip?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in Italy. From the AI Source Map: 8 answers.

See every site for this category
reddit.com
Read in 88% of the answers
michelin.com
Read in 63% of the answers
wikipedia.org
Read in 63% of the answers

Elsewhere in the Index

Hotels elsewhere
BolognaMilanNaplesRomeTurinVerona
Also in Florence
DentistsLawyersAccountantsPlumbersGymsReal estate agencies

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Run the free AI scanRead the method

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0