AI Visibility Index · November 2026

What AI assistants recommend in Amsterdam

Who ChatGPT, Claude and Gemini name when a buyer in Amsterdam, Netherlands, asks them for a business, in 31 categories. The questions were asked in Dutch, three times each.

How the AIGROW Score is measured

By kind of business

The figure on the right is the share of answers that named the leader. Open a category for the full ranking with its uncertainty.

AccountantsNamed most: Alfa Accountants en Adviseurs, Flynth Adviseurs en Accountants and De Jong & Laan.44%23 listed of 54
ArchitectsNamed most: i29 interior architects, MVRDV and UNStudio.33%22 listed of 31
BarbersNamed most: Schorem Haarsnijder & Barbier, Barberstation and Cut Throat.64%15 listed of 43
Car repair shopsNamed most: KwikFit, Garage Amsterdam West and Garage de Pijp.47%16 listed of 42
Cleaning servicesNamed most: Schoonmaakbedrijf Amsterdam, Asito and Helpling.47%19 listed of 40
DentistsNamed most: Dental Clinics, Lassus Tandartsen and Tandartspraktijk De Lairesse.44%24 listed of 38
DermatologistsNamed most: Amsterdam UMC, Bergman Clinics and Dermatologisch Centrum Amsterdam.50%11 listed of 30
Digital marketing agenciesNamed most: DEPT®, Traffic Builders and Happy Horizon.56%23 listed of 66
Driving schoolsNamed most: ANWB Rijopleiding, Rijschool Amsterdam and Verkeersschool Tempo.42%17 listed of 74
ElectriciansNamed most: Zoofy, Elektricien Amsterdam and Elektricien Amsterdam 24/7.22%22 listed of 61
Financial advisorsNamed most: Van Lanschot Kempen, Van Bruggen Adviesgroep and InsingerGilissen.44%19 listed of 53
GymsNamed most: David Lloyd Clubs, Basic-Fit and Vondelgym.92%10 listed of 24
Hair salonsNamed most: Salon B, The Building and Rob Peetoom.36%19 listed of 65
HotelsNamed most: Pulitzer Amsterdam, The Hoxton Amsterdam and Conservatorium Hotel.75%21 listed of 31
Insurance brokersNamed most: Aon, Van Kampen Groep and De Hypotheker Amsterdam.25%25 listed of 61
Interior designersNamed most: Studio Modijefsky, Studio Piet Boon and Nicemakers.61%13 listed of 33
LawyersNamed most: Houthoff, Beer advocaten and SAP Letselschade.28%22 listed of 68
LocksmithsNamed most: Slotenmaker Amsterdam, De Slotenwacht and Slotenmaker 020.33%15 listed of 31
Moving companiesNamed most: Verhuisbedrijf Amsterdam, Student Verhuis Service and Interdam Verhuizingen.42%23 listed of 49
OrthodontistsNamed most: Orthodontie Amsterdam Zuid, Orthodontiepraktijk Amsterdam and Orthodontiepraktijk De Lairessestraat.50%14 listed of 28
PhysiotherapistsNamed most: FysioHolland, Fysio Amsterdam and Fysiotherapie De Pijp.58%13 listed of 36
Plastic surgeonsNamed most: Velthuis Kliniek, Bergman Clinics and Boerhaave Medisch Centrum.64%17 listed of 39
PlumbersNamed most: Loodgieter.nl, Loodgieter Amsterdam 24/7 and RRS Riool Reinigings Service.33%19 listed of 43
PsychologistsNamed most: Psychologen Amsterdam, Mentaal Beter and PsyQ.33%11 listed of 22
Real estate agenciesNamed most: Vlieg Makelaars, Eefje Voogd Makelaardij and Brockhoff Makelaars.25%31 listed of 80
RestaurantsNamed most: De Kas, RIJKS® and Ciel Bleu.78%31 listed of 56
RoofersNamed most: Dakdekkersbedrijf Amsterdam, Dakdekker Amsterdam and Dakdokters.44%10 listed of 28
SEO agenciesNamed most: Seeders, Expand Online and Traffic Builders.36%22 listed of 66
VeterinariansNamed most: Dierenkliniek Amsterdam, Dierenziekenhuis Amsterdam and Medisch Centrum voor Dieren.42%19 listed of 41
Web design agenciesNamed most: DEPT®, Webdesign Amsterdam and Fabrique.28%20 listed of 90
Wedding photographersNamed most: Lott's Photography, The Wedding Story and Evert Doorn.33%14 listed of 75
AI Source Map

The sites the assistants read

Before they answer with web search on, the assistants read other sites. The AI Source Map lists the ones they read most in the Netherlands, overall and for each category.

Not on this list? See what ChatGPT says about your business

Amsterdam: see whether the assistants name you, or someone else.

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Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0