Insurance brokers in Amsterdam that AI assistants recommend
We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for insurance brokers in Amsterdam, three times each, in Dutch, and counted who they named. These are the businesses named in two or more of the 36 answers.
Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.
- Answers
- 36
- Businesses named
- 52
- Named only once
- 30
- Named by 2+ assistants
- 5 of 22
- Named again on a rerun
- 33%
Edition September 2026. Download the data
Asked for insurance brokers in Amsterdam, ChatGPT, Claude and Gemini most often named Aon (36% of answers), VMD Koster verzekeringsgroep (22%) and Independer (19%). Across 36 answers they named 52 different businesses, 30 of them only once. Each of four buyer questions was asked three times, in Dutch, in September 2026.
The ranking
The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.
| # | Business | AI Recommendation Rate | ChatGPT | Claude | Gemini | Questions | Avg. position |
|---|---|---|---|---|---|---|---|
| 1 | AonAlso written Aon NederlandIs this your business? | 95%: 23 to 52% | 25% | 50% | 33% | 2 of 4 | 2.6 |
| 2 | VMD Koster verzekeringsgroepIs this your business? | 95%: 12 to 38% | 0% | 0% | 67% | 3 of 4 | 2.1 |
| 3 | IndependerAlso written Independer voor ZakelijkIs this your business? | 95%: 10 to 35% | 25% | 33% | 0% | 3 of 4 | 2.7 |
| 4 | Hofman & PartnersAlso written Hofman & Partners AssurantiënIs this your business? | 95%: 10 to 35% | 0% | 0% | 58% | 4 of 4 | 4.1 |
| 5 | Van Kampen GroepIs this your business? | 95%: 8 to 32% | 0% | 0% | 50% | 3 of 4 | 1.2 |
| 6 | AlpinaIs this your business? | 95%: 4 to 25% | 33% | 0% | 0% | 3 of 4 | 1.5 |
| 7 | Van Bruggen AdviesgroepAlso written Van Bruggen Adviesgroep AmsterdamIs this your business? | 95%: 4 to 25% | 0% | 33% | 0% | 2 of 4 | 2.5 |
| 8 | Veldsink AdviesIs this your business? | 95%: 4 to 25% | 17% | 0% | 17% | 3 of 4 | 3.3 |
| 9 | Meijers AssurantiënIs this your business? | 95%: 4 to 25% | 8% | 0% | 25% | 2 of 4 | 3.5 |
| 10 | Söderberg & PartnersIs this your business? | 95%: 3 to 22% | 25% | 0% | 0% | 2 of 4 | 1.3 |
| 11 | HienfeldIs this your business? | 95%: 3 to 22% | 0% | 25% | 0% | 1 of 4 | 2 |
| 12 | Assurantiekantoor Van der WerfIs this your business? | 95%: 3 to 22% | 0% | 0% | 25% | 3 of 4 | 2.3 |
| 13 | Marsh NederlandIs this your business? | 95%: 3 to 22% | 0% | 25% | 0% | 2 of 4 | 2.7 |
| 14 | HofmeijerAlso written Hofmeijer Assurantiën, Hofmeijer VerzekeringenIs this your business? | 95%: 3 to 22% | 0% | 0% | 25% | 3 of 4 | 3.7 |
| 15 | Klap VerzekeringsmakelaarIs this your business? | 95%: 2 to 18% | 17% | 0% | 0% | 1 of 4 | 1 |
| 16 | Raetsheren van OrdenIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 1 |
| 17 | HeilbronAlso written Heilbron AssurantiënIs this your business? | 95%: 2 to 18% | 17% | 0% | 0% | 2 of 4 | 1.5 |
| 18 | Assurantiekantoor De BoerIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 3 |
| 19 | De HypothekerAlso written De Hypotheker AmsterdamIs this your business? | 95%: 2 to 18% | 17% | 0% | 0% | 1 of 4 | 3 |
| 20 | Vrieling AdviesgroepIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 3 |
| 21 | InterpolisIs this your business? | 95%: 2 to 18% | 0% | 8% | 8% | 1 of 4 | 4 |
| 22 | VVAAIs this your business? | 95%: 2 to 18% | 0% | 17% | 0% | 2 of 4 | 4 |
Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 30 more names came up in a single answer and are counted above but not listed.
Is this your business?
See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.
What each assistant said
The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.
| # | ChatGPT | Claude | Gemini |
|---|---|---|---|
| 1 | Alpina33% | Aon50% | VMD Koster verzekeringsgroep67% |
| 2 | Aon25% | Independer33% | Hofman & Partners58% |
| 3 | Independer25% | Van Bruggen Adviesgroep33% | Van Kampen Groep50% |
| 4 | Söderberg & Partners25% | Hienfeld25% | Aon33% |
| 5 | Veldsink Advies17% | Marsh Nederland25% | Meijers Assurantiën25% |
Claude named no business in 5 of its 12 answers.
Named here? Put it on your site
Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.
<a href="https://aigrow.gg/index/insurance-brokers/amsterdam"><img src="https://aigrow.gg/badges/index/2026-09/insurance-brokers/amsterdam.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Amsterdam, AIGROW AI Visibility Index, September 2026"></a>The questions
Asked word for word, three times each, to every assistant, in Dutch. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.
- 1Wie is de beste verzekeringsmakelaar in Amsterdam?Who is the best insurance broker in Amsterdam?
- 2Ik heb een verzekering nodig voor mijn kleine bedrijf in Amsterdam. Welke verzekeringsmakelaar zou je aanraden?I need insurance for my small business in Amsterdam. Which broker would you recommend?
- 3Welk verzekeringskantoor in Amsterdam kan goedkopere woon- en autoverzekeringen voor me vinden?Which insurance agency in Amsterdam can find me cheaper home and car insurance?
- 4Welke onafhankelijke verzekeringsmakelaar in Amsterdam zou je aanraden voor een gezin?Which independent insurance broker in Amsterdam would you recommend to a family?
How to read this page
- What it measures
- Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
- Why the ranges matter
- 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
- One business, several spellings
- Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
- A name is wrong
- If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.
Where the assistants look
The sites read most often, with web search on, before the assistants answer about this category in the Netherlands. From the AI Source Map: 5 answers.
- trustoo.nl
- Read in 100% of the answers
- reddit.com
- Read in 80% of the answers
- advieskeuze.nl
- Read in 40% of the answers
Is your business on this list?
The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.
Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0