Digital marketing agencies in Amsterdam that AI assistants recommend
We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for digital marketing agencies in Amsterdam, three times each, in Dutch, and counted who they named. These are the businesses named in two or more of the 36 answers.
Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.
- Answers
- 36
- Businesses named
- 65
- Named only once
- 39
- Named by 2+ assistants
- 9 of 26
- Named again on a rerun
- 38%
Edition September 2026. Download the data
Asked for digital marketing agencies in Amsterdam, ChatGPT, Claude and Gemini most often named DEPT® (42% of answers), Merkle (25%) and GoSpooky (17%). Across 36 answers they named 65 different businesses, 39 of them only once. Each of four buyer questions was asked three times, in Dutch, in September 2026.
The ranking
The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.
| # | Business | AI Recommendation Rate | ChatGPT | Claude | Gemini | Questions | Avg. position |
|---|---|---|---|---|---|---|---|
| 1 | DEPT®Also written Dept, DEPT, Dept AgencyIs this your business? | 95%: 27 to 58% | 67% | 33% | 25% | 3 of 4 | 2.1 |
| 2 | MerkleAlso written Traffic Builders, Merkle NederlandIs this your business? | 95%: 14 to 41% | 17% | 50% | 8% | 3 of 4 | 2.1 |
| 3 | GoSpookyIs this your business? | 95%: 8 to 32% | 25% | 0% | 25% | 1 of 4 | 1.8 |
| 4 | Social Inc.Is this your business? | 95%: 8 to 32% | 0% | 0% | 50% | 2 of 4 | 2 |
| 5 | Happy HorizonIs this your business? | 95%: 8 to 32% | 42% | 0% | 8% | 3 of 4 | 2.2 |
| 6 | FingerspitzIs this your business? | 95%: 8 to 32% | 0% | 50% | 0% | 4 of 4 | 2.8 |
| 7 | Expand OnlineIs this your business? | 95%: 8 to 32% | 0% | 0% | 50% | 2 of 4 | 3.2 |
| 8 | Media.MonksAlso written Media MonksIs this your business? | 95%: 6 to 29% | 0% | 17% | 25% | 2 of 4 | 2 |
| 9 | BAMIs this your business? | 95%: 6 to 29% | 0% | 0% | 42% | 3 of 4 | 4.2 |
| 10 | SeedersIs this your business? | 95%: 4 to 25% | 8% | 0% | 25% | 1 of 4 | 3.3 |
| 11 | Blue MangoAlso written Blue Mango Company, Blue Mango InteractiveIs this your business? | 95%: 4 to 25% | 0% | 17% | 17% | 1 of 4 | 4.3 |
| 12 | WhelloIs this your business? | 95%: 3 to 22% | 25% | 0% | 0% | 2 of 4 | 1.3 |
| 13 | We Are SocialIs this your business? | 95%: 3 to 22% | 25% | 0% | 0% | 1 of 4 | 2 |
| 14 | Team5pmIs this your business? | 95%: 3 to 22% | 0% | 0% | 25% | 1 of 4 | 2.3 |
| 15 | OrangeValleyIs this your business? | 95%: 3 to 22% | 17% | 0% | 8% | 2 of 4 | 2.7 |
| 16 | AdResultsIs this your business? | 95%: 3 to 22% | 0% | 0% | 25% | 1 of 4 | 3 |
| 17 | SearchresultAlso written Search ResultIs this your business? | 95%: 3 to 22% | 0% | 8% | 17% | 2 of 4 | 4 |
| 18 | Greenhouse GroupIs this your business? | 95%: 3 to 22% | 0% | 25% | 0% | 2 of 4 | 4.3 |
| 19 | YellowgrapeIs this your business? | 95%: 3 to 22% | 0% | 25% | 0% | 3 of 4 | 4.7 |
| 20 | Social LaneIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 1 |
| 21 | Social EmbassyIs this your business? | 95%: 2 to 18% | 0% | 17% | 0% | 1 of 4 | 2 |
| 22 | The Next AdIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 3 |
| 23 | Dentsu AmsterdamIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 4 |
| 24 | Dorst & LesserIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 4 |
| 25 | Marketing GuysIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 4.5 |
| 26 | iProspect NederlandAlso written IProspect NederlandIs this your business? | 95%: 2 to 18% | 0% | 17% | 0% | 1 of 4 | 5 |
Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 39 more names came up in a single answer and are counted above but not listed.
Is this your business?
See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.
What each assistant said
The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.
| # | ChatGPT | Claude | Gemini |
|---|---|---|---|
| 1 | DEPT®67% | Merkle50% | Social Inc.50% |
| 2 | Happy Horizon42% | Fingerspitz50% | Expand Online50% |
| 3 | GoSpooky25% | DEPT®33% | BAM42% |
| 4 | Whello25% | Greenhouse Group25% | DEPT®25% |
| 5 | We Are Social25% | Yellowgrape25% | GoSpooky25% |
Claude named no business in 3 of its 12 answers.
Named here? Put it on your site
Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.
<a href="https://aigrow.gg/index/marketing-agencies/amsterdam"><img src="https://aigrow.gg/badges/index/2026-09/marketing-agencies/amsterdam.svg" width="312" height="100" alt="Named by AI assistants: Digital marketing agencies in Amsterdam, AIGROW AI Visibility Index, September 2026"></a>The questions
Asked word for word, three times each, to every assistant, in Dutch. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.
- 1Wat is het beste bureau voor digitale marketing in Amsterdam?What is the best digital marketing agency in Amsterdam?
- 2Ik wil meer klanten voor mijn kleine bedrijf in Amsterdam. Welk marketingbureau zou je aanraden?I want more customers for my small business in Amsterdam. Which marketing agency would you recommend?
- 3Welk bureau in Amsterdam is goed in SEO en Google Ads?Which agency in Amsterdam is good at SEO and Google Ads?
- 4Welk bureau voor socialemediamarketing in Amsterdam zou je aanraden?Which social media marketing agency in Amsterdam would you recommend?
How to read this page
- What it measures
- Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
- Why the ranges matter
- 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
- One business, several spellings
- Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
- A name is wrong
- If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.
Where the assistants look
The sites read most often, with web search on, before the assistants answer about this category in the Netherlands. From the AI Source Map: 5 answers.
- trustoo.nl
- Read in 80% of the answers
- reddit.com
- Read in 80% of the answers
- wikipedia.org
- Read in 80% of the answers
Is your business on this list?
The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.
Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0