AI Visibility Index · November 2026
What AI assistants recommend in Utrecht
Who ChatGPT, Claude and Gemini name when a buyer in Utrecht, Netherlands, asks them for a business, in 31 categories. The questions were asked in Dutch, three times each.
By kind of business
The figure on the right is the share of answers that named the leader. Open a category for the full ranking with its uncertainty.
AccountantsNamed most: Alfa Accountants en Adviseurs, BDO and Flynth.47%19 listed of 43
ArchitectsNamed most: Zecc Architecten, MIR architecten and Studio Nauta.83%18 listed of 42
BarbersNamed most: The Barberstation, Schorem Haarsnijder & Barbier and Barbershop Utrecht.50%14 listed of 39
Car repair shopsNamed most: KwikFit Utrecht, Autoservice Utrecht and Profile.42%13 listed of 34
Cleaning servicesNamed most: CSU, Asito and Gom.61%12 listed of 26
DentistsNamed most: Dental Clinics, Tandarts Utrecht Centrum and Tandartspraktijk Wilhelminapark.44%17 listed of 34
DermatologistsNamed most: UMC Utrecht, Huidkliniek Utrecht and Diakonessenhuis.53%11 listed of 15
Digital marketing agenciesNamed most: OrangeValley, Happy Horizon and Dept.25%22 listed of 55
Driving schoolsNamed most: Rijschool 030, ANWB Rijopleiding and Rijschool van Bemmelen.42%11 listed of 61
ElectriciansNamed most: Elektricien Utrecht, Elektricien Nu and Breman Installatiegroep.25%28 listed of 65
Financial advisorsNamed most: Van Bruggen Adviesgroep, Financieel Fit and Van Lanschot Kempen.42%14 listed of 32
GymsNamed most: Basic-Fit, David Lloyd Clubs and TrainMore.97%10 listed of 18
Hair salonsNamed most: Kinki Kappers Utrecht, Rob Peetoom and Salon B.47%11 listed of 56
HotelsNamed most: Grand Hotel Karel V, Mother Goose Hotel and NH Utrecht.75%20 listed of 28
Insurance brokersNamed most: Veldsink Advies, Zicht and Aon.22%25 listed of 49
Interior designersNamed most: Studio Modijefsky, Studio Henk and Studio Makkink & Bey.25%14 listed of 44
LawyersNamed most: Van Benthem & Keulen, Köster Advocaten and Beer Advocaten.36%18 listed of 69
LocksmithsNamed most: Slotenmaker Utrecht, Slotenmaker 030 and De Slotenwacht.39%21 listed of 38
Moving companiesNamed most: Verhuisbedrijf Utrecht, Student Verhuis Service and De Haan Verhuizingen.47%21 listed of 48
OrthodontistsNamed most: Orthodontiepraktijk Utrecht, Orthodontiepraktijk Leidsche Rijn and Orthodontiepraktijk De Meern.92%16 listed of 25
PhysiotherapistsNamed most: Fysiotherapie Utrecht Oost, FysioHolland Utrecht and Fysio Utrecht.58%17 listed of 36
Plastic surgeonsNamed most: Bergman Clinics, Velthuis Kliniek and UMC Utrecht.72%10 listed of 16
PlumbersNamed most: Loodgieter.nl, Van der Heijden and Feenstra.42%17 listed of 39
PsychologistsNamed most: PsyQ Utrecht, Mentaal Beter and Psychologen Utrecht.42%15 listed of 23
Real estate agenciesNamed most: Brecheisen Makelaars, Gustav Makelaars and Rotsvast.47%27 listed of 78
RestaurantsNamed most: Karel 5, Maeve and Restaurant Blauw.53%27 listed of 63
RoofersNamed most: Van der Heijden Dakwerken, Dakdekkersbedrijf De Koning and Dakdekker Utrecht.50%11 listed of 31
SEO agenciesNamed most: SEO Utrecht, Expand Online and Online Marketing Utrecht.31%20 listed of 62
VeterinariansNamed most: Dierenkliniek Wilhelminapark, Universiteitskliniek voor Gezelschapsdieren and Dierenkliniek Hoograven.42%17 listed of 33
Web design agenciesNamed most: Webdesign Utrecht, Level Level and Fabrique.31%19 listed of 70
Wedding photographersNamed most: Trouwfotograaf Utrecht, Lott's Photography and De Kievit Bruiloften.28%10 listed of 66
AI Source Map
The sites the assistants read
Before they answer with web search on, the assistants read other sites. The AI Source Map lists the ones they read most in the Netherlands, overall and for each category.
Not on this list? See what ChatGPT says about your business
Utrecht: see whether the assistants name you, or someone else.
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Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0