AI Visibility Index · November 2026
What AI assistants recommend in Italy
Who ChatGPT, Claude and Gemini name when a buyer in Italy asks them for a business, in 49 categories. The questions were asked in Italian, three times each.
By kind of business
The figure on the right is the share of answers that named the leader. Open a category for the full ranking with its uncertainty.
Software
Accounting softwareNamed most: Fatture in Cloud, Danea and Aruba.100%9 listed of 14
AI chatbotsNamed most: Microsoft, OpenAI and Google.100%8 listed of 10
AI writing toolsNamed most: OpenAI, Jasper and Copy.ai.86%12 listed of 13
Appointment booking softwareNamed most: MioDottore, Treatwell and Doctolib.42%17 listed of 45
Business intelligence softwareNamed most: Microsoft, Tableau and Google.100%6 listed of 6
Business phone systemsNamed most: 3CX, Wildix and NFON.69%19 listed of 23
Cloud storage servicesNamed most: Google, Microsoft and Dropbox.100%9 listed of 11
CRM softwareNamed most: HubSpot, Pipedrive and Zoho CRM.100%11 listed of 17
Document management softwareNamed most: DocuWare, Microsoft and Zucchetti.75%17 listed of 28
E-commerce platformsNamed most: WooCommerce, Shopify and PrestaShop.100%6 listed of 9
E-signature softwareNamed most: Namirial, DocuSign and InfoCert.72%10 listed of 15
Email marketing softwareNamed most: Brevo, Mailchimp and MailerLite.100%7 listed of 7
Employee scheduling softwareNamed most: Deputy, Planday and Factorial.94%11 listed of 15
ERP softwareNamed most: TeamSystem, Odoo and Zucchetti.94%10 listed of 12
Expense management softwareNamed most: Soldo, Expensify and SAP Concur.67%17 listed of 27
Field service management softwareNamed most: Danea, TeamSystem and Zucchetti.53%23 listed of 63
Help desk softwareNamed most: Freshdesk, Zendesk and Help Scout.100%9 listed of 11
HR softwareNamed most: Factorial, Personio and Zucchetti.100%9 listed of 16
Inventory management softwareNamed most: Danea, TeamSystem and Odoo.58%19 listed of 33
Invoicing softwareNamed most: Fatture in Cloud, Aruba and Danea Easyfatt.100%10 listed of 17
Live chat softwareNamed most: Tidio, Crisp and Tawk.to.100%10 listed of 11
Marketing automation softwareNamed most: ActiveCampaign, Brevo and Mailchimp.92%10 listed of 11
Online course platformsNamed most: Thinkific, Teachable and Podia.86%15 listed of 21
Password managersNamed most: Bitwarden, 1Password and Keeper.100%6 listed of 7
Payment processorsNamed most: SumUp, Stripe and Nexi.83%8 listed of 9
Payroll softwareNamed most: TeamSystem, Zucchetti and Factorial.100%15 listed of 29
Project management softwareNamed most: Trello, Asana and ClickUp.100%10 listed of 14
Property management softwareNamed most: Rentila, idealista and SoloAffitti.47%25 listed of 56
Restaurant POS systemsNamed most: Cassa in Cloud, Zucchetti and Tilby.81%20 listed of 44
Retail POS systemsNamed most: SumUp, Cassa in Cloud and Zucchetti.81%15 listed of 20
Review management softwareNamed most: Trustpilot, Google Business Profile and Birdeye.69%22 listed of 40
SEO toolsNamed most: Ubersuggest, SEMrush and Google.78%9 listed of 10
Social media management toolsNamed most: Buffer, Metricool and Hootsuite.83%9 listed of 12
Survey toolsNamed most: Google Forms, Typeform and SurveyMonkey.100%9 listed of 9
Team chat appsNamed most: Slack, Microsoft Teams and Google Chat.97%8 listed of 9
Time tracking softwareNamed most: Clockify, Toggl Track and Factorial.97%11 listed of 21
Video conferencing toolsNamed most: Google Meet, Zoom and Microsoft Teams.100%7 listed of 7
Web hosting providersNamed most: SiteGround, Serverplan and Aruba.94%12 listed of 16
Webinar softwareNamed most: Zoom, Livestorm and GoTo Webinar.100%9 listed of 9
Website buildersNamed most: Wix, Squarespace and WordPress.com.100%11 listed of 14
Consumer brands
BanksNamed most: FinecoBank, Intesa Sanpaolo and ING.97%12 listed of 18
Car brandsNamed most: Toyota, Kia and Hyundai.75%16 listed of 17
Car insurance companiesNamed most: Unipol, Genertel and Linear.75%13 listed of 15
Electronics retailersNamed most: MediaWorld, Unieuro and Amazon.100%9 listed of 9
Energy suppliersNamed most: Sorgenia, Enel Energia and Edison Energia.67%17 listed of 21
Home internet providersNamed most: Fastweb, Iliad and Vodafone.100%10 listed of 10
Mobile carriersNamed most: Iliad, Vodafone and ho. Mobile.83%10 listed of 10
Online brokersNamed most: Directa, Scalable Capital and Trade Republic.97%7 listed of 14
SupermarketsNamed most: Esselunga, Coop and Conad.75%12 listed of 15
Featured rankings
AI Source Map
The sites the assistants read
Before they answer with web search on, the assistants read other sites. The AI Source Map lists the ones they read most in Italy, overall and for each category.
Related research
The brands AI recommends in Italy
Which brands do ChatGPT, Gemini and Claude name in Italy? Nine categories, first names and mention counts, from the October 2026 AIGROW Index.
Not on this list? See what ChatGPT says about your business
Italy: see whether the assistants name you, or someone else.
Free, no account, no card. About a minute.
Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0