CRM software in Italy that AI assistants recommend
We asked ChatGPT, Claude, Gemini and Grok the four questions a buyer asks when looking for CRM software in Italy, three times each, in Italian, and counted who they named. These are the businesses named in two or more of the 48 answers.
Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.
- Answers
- 48
- Businesses named
- 19
- Named only once
- 5
- Named by 2+ assistants
- 12 of 14
- Named again on a rerun
- 75%
Edition September 2026. Download the data
Asked for CRM software in Italy, ChatGPT, Claude, Gemini and Grok most often named HubSpot (100% of answers), Pipedrive (79%) and Zoho CRM (73%). Across 48 answers they named 19 different businesses, 5 of them only once. Each of four buyer questions was asked three times, in Italian, in September 2026.
The ranking
Share is the fraction of the 48 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.
| # | Business | Share | ChatGPT | Claude | Gemini | Grok | Questions | Avg. position |
|---|---|---|---|---|---|---|---|---|
| 1 | HubSpotAlso written HubSpot CRM | 95%: 93 to 100% | 100% | 100% | 100% | 100% | 4 of 4 | 1.6 |
| 2 | Pipedrive | 95%: 66 to 88% | 75% | 67% | 100% | 75% | 4 of 4 | 2.7 |
| 3 | Zoho CRM | 95%: 59 to 83% | 50% | 42% | 100% | 100% | 4 of 4 | 2.7 |
| 4 | SalesforceAlso written Salesforce Essentials, Salesforce Starter, Salesforce Sales Cloud | 95%: 22 to 48% | 33% | 42% | 42% | 17% | 3 of 4 | 3.9 |
| 5 | Bigin by Zoho CRM | 95%: 15 to 39% | 50% | 50% | 0% | 0% | 2 of 4 | 1.1 |
| 6 | Freshsales | 95%: 12 to 34% | 17% | 0% | 33% | 33% | 4 of 4 | 4.1 |
| 7 | Monday.comAlso written Monday Sales CRM, Monday.com CRM | 95%: 12 to 34% | 0% | 0% | 83% | 0% | 4 of 4 | 4.1 |
| 8 | TeamSystem CRM | 95%: 7 to 27% | 25% | 33% | 0% | 0% | 3 of 4 | 1.9 |
| 9 | Brevo | 95%: 3 to 20% | 17% | 17% | 0% | 0% | 1 of 4 | 3 |
| 10 | TeamleaderAlso written Teamleader Focus | 95%: 3 to 20% | 17% | 17% | 0% | 0% | 2 of 4 | 3.3 |
| 11 | Bitrix24 | 95%: 3 to 20% | 0% | 17% | 17% | 0% | 2 of 4 | 3.8 |
| 12 | Fatture in Cloud | 95%: 2 to 17% | 8% | 0% | 17% | 0% | 1 of 4 | 4 |
| 13 | Zucchetti CRM | 95%: 1 to 14% | 8% | 8% | 0% | 0% | 2 of 4 | 4 |
| 14 | Capsule CRM | 95%: 1 to 14% | 0% | 0% | 17% | 0% | 1 of 4 | 5.5 |
Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 5 more names came up in a single answer and are counted above but not listed.
What each assistant said
The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.
| # | ChatGPT | Claude | Gemini | Grok |
|---|---|---|---|---|
| 1 | HubSpot100% | HubSpot100% | HubSpot100% | HubSpot100% |
| 2 | Pipedrive75% | Pipedrive67% | Pipedrive100% | Zoho CRM100% |
| 3 | Zoho CRM50% | Bigin by Zoho CRM50% | Zoho CRM100% | Pipedrive75% |
| 4 | Bigin by Zoho CRM50% | Zoho CRM42% | Monday.com83% | Freshsales33% |
| 5 | Salesforce33% | Salesforce42% | Salesforce42% | Salesforce17% |
Named here? Put it on your site
Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.
<a href="https://aigrow.gg/index/crm/italy"><img src="https://aigrow.gg/badges/index/2026-09/crm/italy.svg" width="312" height="100" alt="Named by AI assistants: CRM software in Italy, AIGROW AI Visibility Index, September 2026"></a>The questions
Asked word for word, three times each, to every assistant through its API, in Italian. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.
- 1Qual è il miglior CRM per una piccola impresa in Italia?What is the best CRM for a small business in Italy?
- 2Ho un piccolo team commerciale in Italia. Quale software CRM mi consigli?I run a small sales team in Italy. Which CRM software would you recommend?
- 3Quale CRM è il più facile da configurare per una piccola azienda in Italia?Which CRM is easiest to set up for a small company in Italy?
- 4Quale CRM economico consiglieresti a un libero professionista in Italia?Which affordable CRM would you recommend to a freelancer in Italy?
How to read this page
- What it measures
- Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
- Why the ranges matter
- 48 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
- One business, several spellings
- Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
- A name is wrong
- If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.
Elsewhere in the Index
Is your business on this list?
The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.
Edition September 2026 · data under CC BY 4.0