The brands AI recommends in Italy
In Italy, ChatGPT put FinecoBank first in 6 of 12 bank answers. Gemini led with Intesa Sanpaolo; Claude with FinecoBank.
Study by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0
Categories in Italy, by whether the three assistants put the same brand first
- Same sole leader
- 3 / 9
- Different leaders
- 4 / 9
- Tie or no leader
- 2 / 9
Four questions combined, without web search. Ties do not count as agreement.
First is the most frequent first name in the four-question sample. Named counts answers mentioning a brand anywhere. An answer may name several brands, so mention counts do not sum to the answer total.
Banks
ChatGPT
FinecoBank6 of 12 first names
Gemini
Intesa Sanpaolo6 of 12 first names
Claude
FinecoBank2 of 4 first names
Mentions, every brand and the four questions
In Italy, ChatGPT named FinecoBank in 10 of 12 answers about banks.
ChatGPT
Most often named: FinecoBank, in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| FinecoBank | 6 | 10 |
| ING | 0 | 6 |
| Intesa Sanpaolo | 3 | 5 |
| BBVA | 3 | 4 |
| UniCredit | 0 | 3 |
| Hype | 0 | 2 |
| Illimity Bank | 0 | 2 |
| isybank | 0 | 2 |
| Revolut | 0 | 2 |
| Banca Sella | 0 | 1 |
Gemini
Most often named: FinecoBank, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| FinecoBank | 3 | 12 |
| Illimity Bank | 3 | 9 |
| Intesa Sanpaolo | 6 | 9 |
| Revolut | 0 | 9 |
| UniCredit | 0 | 7 |
| BBVA | 0 | 6 |
| Hype | 0 | 6 |
| Banca Mediolanum | 0 | 3 |
| Buddybank | 0 | 2 |
| Webank | 0 | 2 |
Claude
Most often named: FinecoBank, Revolut. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| FinecoBank | 2 | 4 |
| Revolut | 0 | 4 |
| ING | 0 | 3 |
| Intesa Sanpaolo | 0 | 3 |
| N26 | 1 | 3 |
| BBVA | 0 | 2 |
| BPER Banca | 0 | 2 |
| UniCredit | 0 | 2 |
| Buddybank | 1 | 1 |
| Hype | 0 | 1 |
| Illimity Bank | 0 | 1 |
| Tot | 0 | 1 |
| Widiba | 0 | 1 |
The four questions, as asked
- Qual è la banca migliore in Italia per un conto corrente da usare tutti i giorni?
- Mi sono appena trasferito in Italia e devo aprire un conto in banca. Quale banca mi consiglieresti?
- Quale banca in Italia ha i costi più bassi?
- Quale banca in Italia ha la migliore app?
Car insurance
ChatGPT
Prima Assicurazioni6 of 12 first names
Gemini
Allianz Direct10 of 12 first names
Claude
Linear2 of 4 first names
Mentions, every brand and the four questions
In Italy, ChatGPT named Prima Assicurazioni in 9 of 12 answers about car insurance.
ChatGPT
Most often named: Prima Assicurazioni, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Prima Assicurazioni | 6 | 9 |
| Unipol | 3 | 7 |
| ConTe.it | 0 | 5 |
| Allianz | 2 | 4 |
| Genertel | 0 | 4 |
| Allianz Direct | 1 | 3 |
| Generali | 0 | 3 |
| Linear | 0 | 2 |
| Verti | 0 | 1 |
Gemini
Most often named: Allianz Direct, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Allianz Direct | 10 | 11 |
| Linear | 0 | 9 |
| Unipol | 1 | 9 |
| Generali | 0 | 6 |
| Genertel | 0 | 6 |
| Zurich Connect | 0 | 6 |
| ConTe.it | 0 | 5 |
| Prima Assicurazioni | 0 | 5 |
| Axa Assicurazioni | 0 | 3 |
| Allianz | 1 | 1 |
| Quixa | 0 | 1 |
Claude
Most often named: Allianz, Direct Line, Genertel, Linear, Unipol. Each appeared in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Allianz | 1 | 3 |
| Direct Line | 0 | 3 |
| Genertel | 1 | 3 |
| Linear | 2 | 3 |
| Unipol | 0 | 3 |
| ConTe.it | 0 | 2 |
| Generali | 0 | 2 |
| Verti | 0 | 2 |
| Zurich Connect | 0 | 2 |
| Genialloyd | 0 | 1 |
| Groupama Assicurazioni | 0 | 1 |
| Quixa | 0 | 1 |
| Reale Mutua | 0 | 1 |
| Zurich Italia | 0 | 1 |
The four questions, as asked
- Qual è la migliore compagnia di assicurazione auto in Italia?
- Ho appena comprato la mia prima auto in Italia. Quale compagnia assicurativa mi consiglieresti?
- Quale compagnia di assicurazione auto in Italia offre il miglior rapporto qualità-prezzo?
- Quale compagnia di assicurazione auto in Italia gestisce meglio i sinistri?
Mobile carriers
ChatGPT
Iliad7 of 12 first names
Gemini
Iliad9 of 12 first names
Claude
TIM, Very Mobile2 of 4 first namesTied first
Mentions, every brand and the four questions
In Italy, ChatGPT named Iliad in 9 of 12 answers about mobile carriers.
ChatGPT
Most often named: Iliad, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Iliad | 7 | 9 |
| ho. Mobile | 0 | 6 |
| Very Mobile | 2 | 6 |
| Vodafone | 2 | 6 |
| TIM | 1 | 5 |
| WINDTRE | 0 | 4 |
| CoopVoce | 0 | 2 |
| Kena Mobile | 0 | 1 |
Gemini
Most often named: Iliad, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Iliad | 9 | 12 |
| Fastweb | 0 | 7 |
| ho. Mobile | 0 | 7 |
| Very Mobile | 0 | 7 |
| Kena Mobile | 0 | 6 |
| TIM | 3 | 6 |
| Vodafone | 0 | 6 |
| WINDTRE | 0 | 6 |
Claude
Most often named: Fastweb, TIM, Vodafone, WINDTRE. Each appeared in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Fastweb | 0 | 3 |
| TIM | 2 | 3 |
| Vodafone | 0 | 3 |
| WINDTRE | 0 | 3 |
| ho. Mobile | 0 | 2 |
| Iliad | 0 | 2 |
| Kena Mobile | 0 | 2 |
| PosteMobile | 0 | 2 |
| Very Mobile | 2 | 2 |
| CoopVoce | 0 | 1 |
| Spusu | 0 | 1 |
The four questions, as asked
- Qual è il miglior operatore di telefonia mobile in Italia?
- Mi serve una nuova offerta mobile in Italia. Quale operatore mi consiglieresti?
- Quale operatore mobile in Italia ha le offerte più convenienti?
- Quale operatore mobile ha la copertura migliore in Italia?
Home internet providers
ChatGPT
Iliad9 of 12 first names
Gemini
Fastweb9 of 12 first names
Claude
TIM2 of 4 first names
Mentions, every brand and the four questions
In Italy, ChatGPT named Fastweb in 12 of 12 answers about home internet providers.
ChatGPT
Most often named: Fastweb, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Fastweb | 3 | 12 |
| Iliad | 9 | 11 |
| TIM | 0 | 9 |
| Dimensione | 0 | 2 |
| Pianeta Fibra | 0 | 1 |
| Vodafone | 0 | 1 |
Gemini
Most often named: Fastweb, Iliad, Sky WiFi. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Fastweb | 9 | 12 |
| Iliad | 3 | 12 |
| Sky WiFi | 0 | 12 |
| Vodafone | 0 | 11 |
| TIM | 0 | 7 |
| Aruba Fibra | 0 | 3 |
| WindTre | 0 | 3 |
| Dimensione | 0 | 1 |
Claude
Most often named: Fastweb, TIM, Vodafone, WindTre. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Fastweb | 1 | 4 |
| TIM | 2 | 4 |
| Vodafone | 0 | 4 |
| WindTre | 0 | 4 |
| Iliad | 1 | 3 |
| Sky WiFi | 0 | 1 |
| Tiscali | 0 | 1 |
The four questions, as asked
- Qual è il miglior operatore internet per casa in Italia?
- Sto per trasferirmi in un nuovo appartamento in Italia. Quale operatore internet mi consigli per attivare la linea?
- Quale operatore internet in Italia offre il miglior rapporto qualità-prezzo per una connessione veloce a casa?
- Quale operatore internet in Italia è il più affidabile per lavorare da casa?
Energy suppliers
ChatGPT
Octopus Energy8 of 12 first names
Gemini
Enel Energia6 of 12 first names
Claude
Enel Energia2 of 4 first names
Mentions, every brand and the four questions
In Italy, ChatGPT named Sorgenia in 11 of 12 answers about energy suppliers.
ChatGPT
Most often named: Sorgenia, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Sorgenia | 2 | 11 |
| Edison Energia | 0 | 8 |
| Octopus Energy | 8 | 8 |
| Dolomiti Energia | 0 | 3 |
| A2A Energia | 0 | 2 |
| ènostra | 1 | 2 |
| NeN | 1 | 1 |
| Plenitude | 0 | 1 |
Gemini
Most often named: A2A Energia, Iren, NeN. Each appeared in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| A2A Energia | 0 | 11 |
| Iren | 0 | 11 |
| NeN | 3 | 11 |
| Edison Energia | 2 | 10 |
| Enel Energia | 6 | 10 |
| Plenitude | 0 | 9 |
| E.ON | 0 | 3 |
| Acea Energia | 0 | 2 |
| Engie Italia | 0 | 1 |
| Illumia | 0 | 1 |
| LifeGate Energy | 1 | 1 |
| Wekiwi | 0 | 1 |
Claude
Most often named: Enel Energia, Octopus Energy, Sorgenia. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Enel Energia | 2 | 4 |
| Octopus Energy | 1 | 4 |
| Sorgenia | 0 | 4 |
| A2A Energia | 0 | 3 |
| Edison Energia | 0 | 3 |
| Plenitude | 0 | 2 |
| Wekiwi | 0 | 2 |
| Illumia | 0 | 1 |
| Iren | 0 | 1 |
| NeN | 0 | 1 |
| Pulsee Luce e Gas | 1 | 1 |
The four questions, as asked
- Qual è il miglior fornitore di energia elettrica in Italia?
- Mi trasferisco in una nuova casa in Italia. Quale fornitore di luce e gas dovrei scegliere?
- Quale fornitore di energia in Italia ha le tariffe più basse?
- Quale fornitore di energia in Italia ha la migliore offerta di energia da fonti rinnovabili?
Supermarkets
ChatGPT
Esselunga9 of 12 first names
Gemini
Esselunga9 of 12 first names
Claude
Esselunga3 of 4 first names
Mentions, every brand and the four questions
In Italy, ChatGPT named Esselunga in 9 of 12 answers about supermarkets.
ChatGPT
Most often named: Esselunga, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Esselunga | 9 | 9 |
| Coop | 0 | 8 |
| Lidl | 0 | 5 |
| Aldi | 0 | 3 |
| Carrefour | 0 | 3 |
| Conad | 0 | 3 |
| Eurospin | 3 | 3 |
| Iper La grande i | 0 | 2 |
Gemini
Most often named: Conad, Coop, Esselunga. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Conad | 0 | 9 |
| Coop | 0 | 9 |
| Esselunga | 9 | 9 |
| Pam | 0 | 8 |
| Carrefour | 0 | 7 |
| Lidl | 0 | 6 |
| Aldi | 0 | 4 |
| Eurospin | 3 | 3 |
| MD | 0 | 3 |
| Penny Market | 0 | 3 |
| Eataly | 0 | 1 |
Claude
Most often named: Carrefour, Conad, Coop, Esselunga. Each appeared in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Carrefour | 0 | 3 |
| Conad | 0 | 3 |
| Coop | 0 | 3 |
| Esselunga | 3 | 3 |
| Eurospin | 1 | 2 |
| Lidl | 0 | 2 |
| Aldi | 0 | 1 |
| Amazon Fresh | 0 | 1 |
| Eataly | 0 | 1 |
| In's Mercato | 0 | 1 |
| Iper La grande i | 0 | 1 |
| MD | 0 | 1 |
| Pam | 0 | 1 |
| Prix | 0 | 1 |
The four questions, as asked
- Qual è la migliore catena di supermercati in Italia?
- Qual è il supermercato più economico in Italia per la spesa settimanale?
- Quale catena di supermercati in Italia ha i prodotti freschi migliori?
- Quale supermercato in Italia offre il miglior servizio di consegna della spesa online?
Car brands
ChatGPT
Toyota6 of 12 first names
Gemini
Toyota5 of 12 first names
Claude
Toyota2 of 4 first names
Mentions, every brand and the four questions
In Italy, ChatGPT named Toyota in 9 of 12 answers about car brands.
ChatGPT
Most often named: Toyota, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Toyota | 6 | 9 |
| Škoda | 0 | 8 |
| Hyundai | 0 | 6 |
| Kia | 0 | 5 |
| Dacia | 3 | 3 |
| Honda | 0 | 3 |
| Tesla | 3 | 3 |
| BMW | 0 | 1 |
Gemini
Most often named: Kia, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Kia | 0 | 11 |
| Hyundai | 0 | 9 |
| Toyota | 5 | 9 |
| Volkswagen | 0 | 7 |
| Dacia | 3 | 6 |
| Škoda | 0 | 6 |
| BMW | 0 | 5 |
| Volvo | 0 | 5 |
| Fiat | 1 | 3 |
| Honda | 0 | 3 |
| MG | 0 | 3 |
| Porsche | 0 | 3 |
| Tesla | 3 | 3 |
| Audi | 0 | 2 |
| BYD | 0 | 2 |
| Peugeot | 0 | 2 |
| Mazda | 0 | 1 |
| Mercedes-Benz | 0 | 1 |
Claude
Most often named: Hyundai, Kia, Škoda, Toyota, Volkswagen. Each appeared in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Hyundai | 0 | 3 |
| Kia | 0 | 3 |
| Škoda | 0 | 3 |
| Toyota | 2 | 3 |
| Volkswagen | 0 | 3 |
| Dacia | 1 | 2 |
| Fiat | 0 | 2 |
| Peugeot | 0 | 2 |
| BMW | 0 | 1 |
| Honda | 0 | 1 |
| Jeep | 0 | 1 |
| Mercedes-Benz | 0 | 1 |
| Suzuki | 0 | 1 |
| Tesla | 1 | 1 |
The four questions, as asked
- Quale marca di auto mi consiglieresti di comprare in Italia?
- Vorrei comprare un'auto familiare affidabile in Italia. Quale marca dovrei scegliere?
- Quale marca di auto offre il miglior rapporto qualità-prezzo in Italia?
- Quale marca fa la migliore auto elettrica che posso comprare in Italia?
Online brokers
ChatGPT
Directa5 of 12 first names
Gemini
Directa, Scalable Capital4 of 12 first namesTied first
Claude
Directa, Fineco2 of 4 first namesTied first
Mentions, every brand and the four questions
In Italy, ChatGPT named Directa in 11 of 12 answers about online brokers.
ChatGPT
Most often named: Directa, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Directa | 5 | 11 |
| Fineco | 3 | 10 |
| DEGIRO | 0 | 5 |
| Trade Republic | 1 | 5 |
| Moneyfarm | 1 | 3 |
| Scalable Capital | 1 | 3 |
| Interactive Brokers | 0 | 2 |
| Trading 212 | 1 | 1 |
Gemini
Most often named: Directa, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Directa | 4 | 12 |
| Scalable Capital | 4 | 11 |
| Fineco | 1 | 9 |
| Trade Republic | 0 | 9 |
| DEGIRO | 3 | 8 |
| Interactive Brokers | 0 | 6 |
Claude
Most often named: Directa, Fineco, Scalable Capital. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Directa | 2 | 4 |
| Fineco | 2 | 4 |
| Scalable Capital | 0 | 4 |
| DEGIRO | 0 | 3 |
| Trade Republic | 0 | 3 |
| Interactive Brokers | 0 | 1 |
The four questions, as asked
- Qual è il miglior broker online per investire in Italia?
- Vorrei iniziare a investire in ETF in Italia. Quale app per investire mi consiglieresti?
- Quale broker online in Italia ha le commissioni più basse?
- Quale piattaforma di investimento in Italia è la migliore per principianti?
Electronics retailers
ChatGPT
Amazon7 of 12 first names
Gemini
Amazon9 of 12 first names
Claude
Amazon3 of 4 first names
Mentions, every brand and the four questions
In Italy, ChatGPT named MediaWorld in 12 of 12 answers about electronics retailers.
ChatGPT
Most often named: MediaWorld, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| MediaWorld | 5 | 12 |
| Unieuro | 0 | 11 |
| Amazon | 7 | 8 |
| Euronics | 0 | 6 |
| Apple Store | 0 | 1 |
| Eprice | 0 | 1 |
Gemini
Most often named: Amazon, MediaWorld, Unieuro. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Amazon | 9 | 12 |
| MediaWorld | 3 | 12 |
| Unieuro | 0 | 12 |
| Apple Store | 0 | 5 |
| Monclick | 0 | 5 |
| Eprice | 0 | 4 |
| Euronics | 0 | 4 |
| Trony | 0 | 4 |
| Yeppon | 0 | 2 |
| Dell Italia | 0 | 1 |
| eBay.it | 0 | 1 |
Claude
Most often named: Amazon, Euronics, MediaWorld, Unieuro. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Amazon | 3 | 4 |
| Euronics | 0 | 4 |
| MediaWorld | 1 | 4 |
| Unieuro | 0 | 4 |
| Trony | 0 | 2 |
| Apple Store | 0 | 1 |
| Eprice | 0 | 1 |
The four questions, as asked
- Qual è il miglior negozio di elettronica in Italia?
- Vorrei comprare un nuovo portatile in Italia. In quale negozio mi consiglieresti di comprarlo?
- Quale negozio di elettronica in Italia ha i prezzi migliori?
- Quale negozio di elettronica in Italia ha il miglior servizio clienti e gestisce meglio i resi?
Press kit
Use the country URL for local results and the DOI for the frozen October Index dataset. The study files below are derived from that edition; they do not have a separate DOI.
- Successful answers
- 5,040
- Countries
- 20
- Categories
- 9
Guglielmo Paesano (2026). The brands AI recommends in 20 countries. AIGROW. October 2026 Index data. https://aigrow.gg/research/ai-brands-2026/italy DOI 10.5281/zenodo.23188442
Download a country chart
Preview the chart
What we measured
A frozen sample of consumer-brand answers from the October AIGROW Index, not a survey of buyers and not an evaluation of the brands.
Collected from 2026-10-05 to 2026-10-06: 5,040 successful answers across 20 countries and 9 categories. Each cell combines four locally worded questions. ChatGPT and Gemini answered each question three times; Claude once. This study excludes web-search answers and Grok.
Collection, counting and model details
The writer reads the already published October pages and the latest stored answer for each probe up to 2026-10-06T23:59:59.999Z. It checks every published brand count against that page before writing. No new questions, model calls or Index aggregation are run.
A brand counts once per answer, using the Index spellings and stored aliases. First means the first distinct name in the extracted list. Names are not newly merged across countries; a local subsidiary or differently named brand may remain separate. Unlike the public rankings, the downloadable study retains names seen only once.
There were 27 successful answers with no brand. They remain in the denominators. Failed calls are excluded. A tie is reported as a tie, and counts are descriptive: repeated answers are not independent consumer observations.
- ChatGPT
- gpt-6-sol
- Gemini
- google/gemini-3.1-flash-lite
- Claude
- claude-sonnet-5
ChatGPT and Claude were collected through subscription command-line tools; Gemini through an API gateway. The country was named in the local-language prompt. We did not test geolocated public accounts. Model updates, personalization, the wording of a question and web search can change the answer.
Read the full Index methodologyQuestions about the study
Does first place mean the best brand?
No. First means the first brand in the extracted list of an answer. It measures ordering in this sample, not product quality, suitability, market share or a promise of a future recommendation.
Why do the assistants have different answer counts?
Each country and category has four questions. ChatGPT and Gemini answered each three times, giving twelve answers each. Claude answered once, giving four. Pooled totals therefore give ChatGPT and Gemini more weight; compare assistants separately in the country tables.
Can I reuse the charts and data?
Yes, under CC BY 4.0. Credit AIGROW, link to this study and include the October dataset DOI. Each country page offers a chart and an image embed code with a link back. The CSV includes every counted brand, including brands named only once.
Do these answers represent the public chatbot apps today?
They are a frozen October 2026 sample from specific models and collection routes, without web search. Answers in a public app can differ with its model, location, personalization, prompt and date. We did not survey consumers or measure purchases.
Check what AI can read about your business.
The free scan checks your website for signals that help assistants understand it. Your results are separate from this consumer-brand study.