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AI Visibility Index · September 2026

Insurance brokers in Cologne that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for insurance brokers in Cologne, three times each, in German, and counted who they named. These are the businesses named in two or more of the 36 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Insurance brokers · Cologne
17%of answers named Die Versicherungsberater
Answers
36
Businesses named
43
Named only once
24
Named by 2+ assistants
3 of 19
Named again on a rerun
31%

Edition September 2026. Download the data

Asked for insurance brokers in Cologne, ChatGPT, Claude and Gemini most often named Die Versicherungsberater (17% of answers), Wirth & Co. (14%) and Finanzberatung Köln (14%). Across 36 answers they named 43 different businesses, 24 of them only once. Each of four buyer questions was asked three times, in German, in September 2026.

The ranking

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Insurance brokers in Cologne named by AI assistants, September 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. position
1Die VersicherungsberaterAlso written Versicherungsmakler Köln - Die Versicherungsberater GmbH, Versicherungsmakler Köln - Die Versicherungsberater, Versicherungsmakler Köln - Die Versicherungsberater (verschiedene Standorte, u.a, Versicherungsmakler Köln - Die Versicherungsberater (versicherungsberater-koeln.Is this your business?17%95%: 8 to 32%0%0%50%3 of 42.2
2Wirth & Co.Also written Versicherungsmakler Köln - Wirth & Co. GmbH, Wirth & Co. VersicherungsmaklerIs this your business?14%95%: 6 to 29%0%0%42%3 of 41.8
3Finanzberatung KölnIs this your business?14%95%: 6 to 29%0%0%42%3 of 42.2
4MLP FinanzberatungAlso written Finanzberatung Köln - MLP Finanzberatung SE, MLP Finanzberatung Köln, MLP Finanzberatung SE, Geschäftsstelle KölnIs this your business?11%95%: 4 to 25%17%0%17%1 of 41.3
5Finanzkanzlei KölnAlso written Versicherungsmakler Köln - Finanzkanzlei Köln, Versicherungsmakler Köln - Jörg H. W. SchürmannIs this your business?11%95%: 4 to 25%0%0%33%3 of 43.8
6Kölner VersicherungsmaklerAlso written Kölner Versicherungsmakler GmbH, Versicherungsmakler Köln - Kölner Versicherungsmakler GmbHIs this your business?8%95%: 3 to 22%0%0%25%3 of 43.3
7Versicherungsmakler Köln - Hannes & PartnerIs this your business?8%95%: 3 to 22%0%0%25%2 of 44
8Fairsicherungsladen KölnAlso written Fairsicherungsladen Köln GmbHIs this your business?6%95%: 2 to 18%17%0%0%2 of 41
9Finanzchef24 GmbHAlso written Finanzchef24Is this your business?6%95%: 2 to 18%17%0%0%1 of 41
10FunkAlso written Funk Gruppe, Funk Versicherungsmakler GmbHIs this your business?6%95%: 2 to 18%8%8%0%1 of 41
11Gothaer VersicherungIs this your business?6%95%: 2 to 18%0%0%17%1 of 41
12MARTENS & PRAHL Versicherungskontor Köln GmbHAlso written Martens & Prahl Versicherungskontor Köln GmbHIs this your business?6%95%: 2 to 18%17%0%0%1 of 41
13Versicherungsmakler KölnIs this your business?6%95%: 2 to 18%0%0%17%1 of 42
14CHECK24Also written CHECK24 Versicherungsmakler GmbH, CHECK24 VersicherungsserviceIs this your business?6%95%: 2 to 18%17%0%0%1 of 42.5
15exaliAlso written exali AGIs this your business?6%95%: 2 to 18%17%0%0%1 of 42.5
16HiscoxIs this your business?6%95%: 2 to 18%0%0%17%1 of 42.5
17Schlemmer & PartnerAlso written Dr. Schlemmer & Partner, Schlemmer & Partner Versicherungsmakler GmbHIs this your business?6%95%: 2 to 18%0%0%17%2 of 43
18AXAAlso written AXA Versicherung, AXA Versicherung KölnIs this your business?6%95%: 2 to 18%8%0%8%2 of 43.5
19ClarkIs this your business?6%95%: 2 to 18%0%0%17%1 of 44

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 24 more names came up in a single answer and are counted above but not listed.

Is this your business?

See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.

Check your businessNamed above? Add the badgeWhat the audit does

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1MLP Finanzberatung17%Funk8%Die Versicherungsberater50%
2Fairsicherungsladen Köln17%No other name twiceWirth & Co.42%
3Finanzchef24 GmbH17%Finanzberatung Köln42%
4MARTENS & PRAHL Versicherungskontor Köln GmbH17%Finanzkanzlei Köln33%
5CHECK2417%Kölner Versicherungsmakler25%

ChatGPT named no business in 1 of its 12 answers. Claude named no business in 11 of its 12 answers.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Insurance brokers in Cologne, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/insurance-brokers/cologne"><img src="https://aigrow.gg/badges/index/2026-09/insurance-brokers/cologne.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Cologne, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in German. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Wer ist der beste Versicherungsmakler in Köln?Who is the best insurance broker in Cologne?
  2. 2Ich brauche eine Versicherung für mein kleines Unternehmen in Köln. Welchen Versicherungsmakler würdest du mir empfehlen?I need insurance for my small business in Cologne. Which broker would you recommend?
  3. 3Welche Versicherungsagentur in Köln kann mir günstigere Hausrat- und Kfz-Versicherungen finden?Which insurance agency in Cologne can find me cheaper contents and car insurance?
  4. 4Welchen unabhängigen Versicherungsmakler in Köln würdest du einer Familie empfehlen?Which independent insurance broker in Cologne would you recommend to a family?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in Germany. From the AI Source Map: 8 answers.

See every site for this category
wikipedia.org
Read in 88% of the answers
provenexpert.com
Read in 63% of the answers
golocal.de
Read in 63% of the answers

Elsewhere in the Index

Insurance brokers elsewhere
BerlinDüsseldorfFrankfurtHamburgMunichStuttgart
Also in Cologne
DentistsLawyersAccountantsPlumbersGymsReal estate agencies

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Run the free AI scanRead the method

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0