Insurance brokers in Madrid that AI assistants recommend
We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for insurance brokers in Madrid, three times each, in Spanish, and counted who they named. These are the businesses named in two or more of the 36 answers.
Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.
- Answers
- 36
- Businesses named
- 43
- Named only once
- 21
- Named by 2+ assistants
- 10 of 22
- Named again on a rerun
- 47%
Edition September 2026. Download the data
Asked for insurance brokers in Madrid, ChatGPT, Claude and Gemini most often named Aon (56% of answers), Howden Iberia (44%) and Rastreator (28%). Across 36 answers they named 43 different businesses, 21 of them only once. Each of four buyer questions was asked three times, in Spanish, in September 2026.
The ranking
The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.
| # | Business | AI Recommendation Rate | ChatGPT | Claude | Gemini | Questions | Avg. position |
|---|---|---|---|---|---|---|---|
| 1 | AonAlso written Aon España, AON España, Aon Spain, Correduría Aon MadridIs this your business? | 95%: 40 to 71% | 42% | 50% | 75% | 4 of 4 | 1.8 |
| 2 | Howden IberiaIs this your business? | 95%: 30 to 60% | 58% | 0% | 75% | 3 of 4 | 2.6 |
| 3 | RastreatorIs this your business? | 95%: 16 to 44% | 33% | 25% | 25% | 2 of 4 | 2 |
| 4 | MarshAlso written Marsh España, Marsh SpainIs this your business? | 95%: 16 to 44% | 17% | 8% | 58% | 3 of 4 | 2.3 |
| 5 | WTWAlso written Willis Towers Watson, Willis Towers Watson España, Willis Towers Watson Madrid, Correduría Willis Towers Watson MadridIs this your business? | 95%: 16 to 44% | 0% | 50% | 33% | 3 of 4 | 3 |
| 6 | Acierto.comIs this your business? | 95%: 12 to 38% | 25% | 17% | 25% | 1 of 4 | 2.1 |
| 7 | MapfreIs this your business? | 95%: 12 to 38% | 0% | 42% | 25% | 3 of 4 | 2.8 |
| 8 | ConfideAlso written Grupo Confide, Confide Correduría de SegurosIs this your business? | 95%: 12 to 38% | 0% | 0% | 67% | 3 of 4 | 5.3 |
| 9 | AllianzAlso written Allianz SegurosIs this your business? | 95%: 4 to 25% | 0% | 8% | 25% | 2 of 4 | 4.3 |
| 10 | AXAAlso written AXA SegurosIs this your business? | 95%: 4 to 25% | 0% | 8% | 25% | 2 of 4 | 4.8 |
| 11 | El Corte Inglés SegurosAlso written Seguros El Corte InglésIs this your business? | 95%: 3 to 22% | 17% | 0% | 8% | 2 of 4 | 1.7 |
| 12 | Ferrer & OjedaIs this your business? | 95%: 3 to 22% | 25% | 0% | 0% | 2 of 4 | 2 |
| 13 | Concentra GrupoAlso written Grupo ConcentraIs this your business? | 95%: 3 to 22% | 25% | 0% | 0% | 2 of 4 | 3 |
| 14 | Gil y CarvajalAlso written Correduría Gil y CarvajalIs this your business? | 95%: 3 to 22% | 0% | 25% | 0% | 2 of 4 | 3.7 |
| 15 | Grupo PACCAlso written Grupo PaccIs this your business? | 95%: 3 to 22% | 0% | 0% | 25% | 2 of 4 | 4.3 |
| 16 | SegurCaixa AdeslasAlso written Segurcaixa Adeslas, Segurcaixa Adeslas - Agencia MadridIs this your business? | 95%: 3 to 22% | 0% | 25% | 0% | 2 of 4 | 4.3 |
| 17 | Santalucía Correduría de SegurosAlso written SantalucíaIs this your business? | 95%: 3 to 22% | 0% | 0% | 25% | 3 of 4 | 5.7 |
| 18 | March R.S.Is this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 2 of 4 | 1.5 |
| 19 | CHECK24Also written CHECK24 EspañaIs this your business? | 95%: 2 to 18% | 17% | 0% | 0% | 1 of 4 | 3 |
| 20 | Óptima MediaciónIs this your business? | 95%: 2 to 18% | 0% | 17% | 0% | 2 of 4 | 3.5 |
| 21 | Grupo GalileaIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 5 |
| 22 | Cohebu Correduría de SegurosIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 2 of 4 | 6 |
Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 21 more names came up in a single answer and are counted above but not listed.
Is this your business?
See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.
What each assistant said
The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.
| # | ChatGPT | Claude | Gemini |
|---|---|---|---|
| 1 | Howden Iberia58% | Aon50% | Aon75% |
| 2 | Aon42% | WTW50% | Howden Iberia75% |
| 3 | Rastreator33% | Mapfre42% | Confide67% |
| 4 | Acierto.com25% | Rastreator25% | Marsh58% |
| 5 | Ferrer & Ojeda25% | Gil y Carvajal25% | WTW33% |
Claude named no business in 4 of its 12 answers.
Named here? Put it on your site
Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.
<a href="https://aigrow.gg/index/insurance-brokers/madrid"><img src="https://aigrow.gg/badges/index/2026-09/insurance-brokers/madrid.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Madrid, AIGROW AI Visibility Index, September 2026"></a>The questions
Asked word for word, three times each, to every assistant, in Spanish. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.
- 1¿Quién es el mejor corredor de seguros en Madrid?Who is the best insurance broker in Madrid?
- 2Necesito un seguro para mi pequeño negocio en Madrid. ¿Qué corredor me recomendarías?I need insurance for my small business in Madrid. Which broker would you recommend?
- 3¿Qué agencia de seguros en Madrid puede encontrarme seguros de hogar y de coche más baratos?Which insurance agency in Madrid can find me cheaper home and car insurance?
- 4¿Qué corredor de seguros independiente en Madrid recomendarías a una familia?Which independent insurance broker in Madrid would you recommend to a family?
How to read this page
- What it measures
- Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
- Why the ranges matter
- 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
- One business, several spellings
- Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
- A name is wrong
- If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.
Where the assistants look
The sites read most often, with web search on, before the assistants answer about this category in Spain. From the AI Source Map: 6 answers.
- cadenaser.com
- Read in 83% of the answers
- corredurias.org
- Read in 83% of the answers
- elpais.com
- Read in 83% of the answers
Elsewhere in the Index
- Insurance brokers elsewhere
- BarcelonaMálagaSevilleValenciaGuadalajaraMexico City
Is your business on this list?
The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.
Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0