Insurance brokers in Oslo that AI assistants recommend
We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for insurance brokers in Oslo, three times each, in Norwegian, and counted who they named. These are the businesses named in two or more of the 36 answers.
Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.
- Answers
- 36
- Businesses named
- 26
- Named only once
- 13
- Named by 2+ assistants
- 7 of 13
- Named again on a rerun
- 77%
Edition September 2026. Download the data
Asked for insurance brokers in Oslo, ChatGPT, Claude and Gemini most often named Söderberg & Partners (81% of answers), Aon (67%) and Marsh (47%). Across 36 answers they named 26 different businesses, 13 of them only once. Each of four buyer questions was asked three times, in Norwegian, in September 2026.
The ranking
The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.
| # | Business | AI Recommendation Rate | ChatGPT | Claude | Gemini | Questions | Avg. position |
|---|---|---|---|---|---|---|---|
| 1 | Söderberg & PartnersAlso written Söderberg & Partners Forsikring, Söderberg & Partners Forsikringsmegling AS, Söderberg & Partners NorgeIs this your business? | 95%: 65 to 90% | 75% | 83% | 83% | 4 of 4 | 1.6 |
| 2 | AonAlso written Aon Norway, Aon Norge, Aon Norway ASIs this your business? | 95%: 50 to 80% | 50% | 83% | 67% | 4 of 4 | 2.7 |
| 3 | MarshAlso written Marsh Norge, Marsh NorwayIs this your business? | 95%: 32 to 63% | 33% | 42% | 67% | 3 of 4 | 3.2 |
| 4 | Norsk ForsikringsmeglingAlso written Norsk Forsikringsmegling ASIs this your business? | 95%: 14 to 41% | 0% | 75% | 0% | 4 of 4 | 2.4 |
| 5 | WTWAlso written Willis Towers Watson, Willis Towers Watson NorgeIs this your business? | 95%: 14 to 41% | 0% | 8% | 67% | 3 of 4 | 3.8 |
| 6 | TjenestetorgetAlso written Tjenestetorget.noIs this your business? | 95%: 8 to 32% | 25% | 0% | 25% | 1 of 4 | 1.2 |
| 7 | HowdenAlso written Howden Norge, Howden Norway, Howden Forsikringsmegling ASIs this your business? | 95%: 8 to 32% | 17% | 0% | 33% | 2 of 4 | 3 |
| 8 | Veno ForsikringsmeglingIs this your business? | 95%: 6 to 29% | 0% | 42% | 0% | 2 of 4 | 1.6 |
| 9 | FinansportalenAlso written Finansportalen.noIs this your business? | 95%: 4 to 25% | 0% | 8% | 25% | 1 of 4 | 2.5 |
| 10 | Bytt.noIs this your business? | 95%: 3 to 22% | 25% | 0% | 0% | 1 of 4 | 2 |
| 11 | Forsikringsmegler1Is this your business? | 95%: 3 to 22% | 0% | 0% | 25% | 1 of 4 | 3 |
| 12 | Steen & Lund ForsikringsmeglingIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 5 |
| 13 | Veni ForsikringsmeglingIs this your business? | 95%: 2 to 18% | 0% | 17% | 0% | 1 of 4 | 6 |
Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 13 more names came up in a single answer and are counted above but not listed.
Is this your business?
See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.
What each assistant said
The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.
| # | ChatGPT | Claude | Gemini |
|---|---|---|---|
| 1 | Söderberg & Partners75% | Söderberg & Partners83% | Söderberg & Partners83% |
| 2 | Aon50% | Aon83% | Aon67% |
| 3 | Marsh33% | Norsk Forsikringsmegling75% | Marsh67% |
| 4 | Tjenestetorget25% | Marsh42% | WTW67% |
| 5 | Bytt.no25% | Veno Forsikringsmegling42% | Howden33% |
Claude named no business in 2 of its 12 answers.
Named here? Put it on your site
Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.
<a href="https://aigrow.gg/index/insurance-brokers/oslo"><img src="https://aigrow.gg/badges/index/2026-09/insurance-brokers/oslo.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Oslo, AIGROW AI Visibility Index, September 2026"></a>The questions
Asked word for word, three times each, to every assistant, in Norwegian. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.
- 1Hvem er den beste forsikringsmegleren i Oslo?Who is the best insurance broker in Oslo?
- 2Jeg trenger forsikring til småbedriften min i Oslo. Hvilken megler vil du anbefale?I need insurance for my small business in Oslo. Which broker would you recommend?
- 3Hvilket forsikringsbyrå i Oslo kan finne billigere bolig- og bilforsikring til meg?Which insurance agency in Oslo can find me cheaper home and car insurance?
- 4Hvilken uavhengig forsikringsmegler i Oslo vil du anbefale til en familie?Which independent insurance broker in Oslo would you recommend to a family?
How to read this page
- What it measures
- Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
- Why the ranges matter
- 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
- One business, several spellings
- Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
- A name is wrong
- If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.
Is your business on this list?
The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.
Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0