How AI assistants recommend marketing agencies
A business owner who asks an AI assistant for a marketing agency gets a few names, and a different few from the next assistant. Here is what they answered in every city the AIGROW Index asked, and what an agency can work on.
- Cities asked
- 88
- Names in the rankings
- 1,210
- Businesses named per city
- 47
- Names repeated on a rerun
- 36%
- Answers that name the leader
- 42%
The first two rows are counts; the rows under them are medians over the ranked pages. Every question was asked without a location or a chat history.
Asked for a marketing agency in 88 cities, ChatGPT, Claude and Gemini named about 47 agencies per city, and 59% of those names came up only once. Each assistant builds its list from what is published about an agency. What an agency controls is that public record: its services, its clients and its listings.
What a customer asked, and who came first
One place of the 88, as an example: New York. Every place was asked the same questions in its own language, and its page in the Index has the full ranking.
- What is the best digital marketing agency in New York?
- I want more customers for my small business in New York. Which marketing agency would you recommend?
- Which agency in New York is good at SEO and Google Ads?
- Which social media marketing agency in New York would you recommend?
- WebFXnamed in 36% of the answers
- SmartSitesnamed in 36% of the answers
- Vab Media Digital Agencynamed in 31% of the answers
The names that recur
76 different businesses came first across 88 rankings, and 119 names were listed in three places or more. These are the most frequent.
- Agence 4049 places
- Social Media 557 places
- The SEO Works7 places
- Web-Netz7 places
- Elogia6 places
- Eskimoz6 places
Counted by spelling: two businesses with the same name in different places count as one.
What an owner can work on
No one can promise a place in an assistant’s answer. What an owner controls is what is published about the business, and these are the parts the questions above point to.
One page per service
The questions ask for SEO and Google Ads, for social media and for more customers for a small business. A page for each service you sell answers each question as it is asked.
Results with names
Case studies that name the client and what changed are facts an assistant can repeat. A list of logos is not.
Say who your clients are
An agency can say which businesses it works for, such as local shops, clinics or software companies, on its site and in every listing.
Every ranking for this trade
The AIGROW Index publishes the ranking of each place with every answer, and how it was measured.
See what the assistants say about your business.
The free checker asks the questions a customer would ask and shows who gets named. The audit goes further: your own questions, four assistants, and the fixes in the order they matter.
The audit: $490 once · within 5 working days or refunded