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Payroll software in Brazil that AI assistants recommend

Convenia is named most, in 86% of 36 answers.

The ranking

AI Recommendation Rate

Payroll software in Brazil named by AI assistants, November 2026

  1. 1Convenia86%

    95%: 71 to 94%

    ChatGPT
    100%
    Claude
    75%
    Gemini
    83%
    Questions
    4 of 4
    Avg. position
    2.7

    Named in answers to

    • What is the best payroll software for a small business in Brazil?, from ChatGPT, Claude and Gemini
    • I'm hiring my first employees in Brazil. Which payroll software should I use?, from ChatGPT, Claude and Gemini
    • Which payroll and HR software would you recommend to a company of 20 people in Brazil?, from ChatGPT, Claude and Gemini
    • Which payroll service is easiest for a small business in Brazil?, from ChatGPT, Claude and Gemini
    Is this your business?
  2. 2TOTVS44%

    95%: 30 to 60%

    ChatGPT
    25%
    Claude
    75%
    Gemini
    33%
    Questions
    3 of 4
    Avg. position
    3.5

    Named in answers to

    • What is the best payroll software for a small business in Brazil?, from ChatGPT, Claude and Gemini
    • I'm hiring my first employees in Brazil. Which payroll software should I use?, from ChatGPT, Claude and Gemini
    • Which payroll and HR software would you recommend to a company of 20 people in Brazil?, from Claude

    Also written TOTVS RH, Totvs

    Is this your business?
  3. 3Gupy42%

    95%: 27 to 58%

    ChatGPT
    0%
    Claude
    100%
    Gemini
    25%
    Questions
    4 of 4
    Avg. position
    1.5

    Named in answers to

    • What is the best payroll software for a small business in Brazil?, from Claude
    • I'm hiring my first employees in Brazil. Which payroll software should I use?, from Claude
    • Which payroll and HR software would you recommend to a company of 20 people in Brazil?, from Claude and Gemini
    • Which payroll service is easiest for a small business in Brazil?, from Claude

    Also written Gupy Folha

    Is this your business?
  4. 4Sólides39%

    95%: 25 to 55%

    ChatGPT
    25%
    Claude
    67%
    Gemini
    25%
    Questions
    4 of 4
    Avg. position
    3.9

    Named in answers to

    • What is the best payroll software for a small business in Brazil?, from Claude
    • I'm hiring my first employees in Brazil. Which payroll software should I use?, from ChatGPT and Claude
    • Which payroll and HR software would you recommend to a company of 20 people in Brazil?, from ChatGPT, Claude and Gemini
    • Which payroll service is easiest for a small business in Brazil?, from Claude
    Is this your business?
  5. 5Contabilizei36%

    95%: 23 to 52%

    ChatGPT
    50%
    Claude
    58%
    Gemini
    0%
    Questions
    3 of 4
    Avg. position
    2.4

    Named in answers to

    • What is the best payroll software for a small business in Brazil?, from Claude
    • I'm hiring my first employees in Brazil. Which payroll software should I use?, from ChatGPT and Claude
    • Which payroll service is easiest for a small business in Brazil?, from ChatGPT and Claude
    Is this your business?
  6. 6Senior Sistemas36%

    95%: 23 to 52%

    ChatGPT
    25%
    Claude
    83%
    Gemini
    0%
    Questions
    4 of 4
    Avg. position
    2.9

    Named in answers to

    • What is the best payroll software for a small business in Brazil?, from ChatGPT and Claude
    • I'm hiring my first employees in Brazil. Which payroll software should I use?, from Claude
    • Which payroll and HR software would you recommend to a company of 20 people in Brazil?, from ChatGPT and Claude
    • Which payroll service is easiest for a small business in Brazil?, from Claude
    Is this your business?
  7. 7Conta Azul33%

    95%: 20 to 50%

    ChatGPT
    8%
    Claude
    8%
    Gemini
    83%
    Questions
    4 of 4
    Avg. position
    2

    Named in answers to

    • What is the best payroll software for a small business in Brazil?, from Gemini
    • I'm hiring my first employees in Brazil. Which payroll software should I use?, from Claude and Gemini
    • Which payroll and HR software would you recommend to a company of 20 people in Brazil?, from ChatGPT and Gemini
    • Which payroll service is easiest for a small business in Brazil?, from Gemini

    Also written ContaAzul

    Is this your business?
  8. 8Omie17%

    95%: 8 to 32%

    ChatGPT
    8%
    Claude
    0%
    Gemini
    42%
    Questions
    3 of 4
    Avg. position
    2

    Named in answers to

    • What is the best payroll software for a small business in Brazil?, from Gemini
    • I'm hiring my first employees in Brazil. Which payroll software should I use?, from ChatGPT
    • Which payroll service is easiest for a small business in Brazil?, from Gemini
    Is this your business?
  9. 9Nibo17%

    95%: 8 to 32%

    ChatGPT
    42%
    Claude
    8%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    2.8

    Named in answers to

    • What is the best payroll software for a small business in Brazil?, from ChatGPT
    • Which payroll service is easiest for a small business in Brazil?, from ChatGPT and Claude
    Is this your business?
  10. 10Pontomais17%

    95%: 8 to 32%

    ChatGPT
    0%
    Claude
    50%
    Gemini
    0%
    Questions
    3 of 4
    Avg. position
    5.3

    Named in answers to

    • What is the best payroll software for a small business in Brazil?, from Claude
    • Which payroll and HR software would you recommend to a company of 20 people in Brazil?, from Claude
    • Which payroll service is easiest for a small business in Brazil?, from Claude
    Is this your business?
  11. 11Pontotel14%

    95%: 6 to 29%

    ChatGPT
    0%
    Claude
    42%
    Gemini
    0%
    Questions
    3 of 4
    Avg. position
    5.4

    Named in answers to

    • What is the best payroll software for a small business in Brazil?, from Claude
    • I'm hiring my first employees in Brazil. Which payroll software should I use?, from Claude
    • Which payroll service is easiest for a small business in Brazil?, from Claude
    Is this your business?
  12. 12Alterdata14%

    95%: 6 to 29%

    ChatGPT
    0%
    Claude
    33%
    Gemini
    8%
    Questions
    3 of 4
    Avg. position
    6.2

    Named in answers to

    • What is the best payroll software for a small business in Brazil?, from Gemini
    • I'm hiring my first employees in Brazil. Which payroll software should I use?, from Claude
    • Which payroll and HR software would you recommend to a company of 20 people in Brazil?, from Claude
    Is this your business?
  13. 13Domínio Sistemas11%

    95%: 4 to 25%

    ChatGPT
    8%
    Claude
    25%
    Gemini
    0%
    Questions
    3 of 4
    Avg. position
    6

    Named in answers to

    • What is the best payroll software for a small business in Brazil?, from ChatGPT and Claude
    • I'm hiring my first employees in Brazil. Which payroll software should I use?, from Claude
    • Which payroll service is easiest for a small business in Brazil?, from Claude
    Is this your business?
  14. 14QuickBooks8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    25%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    6.7

    Named in answers to

    • What is the best payroll software for a small business in Brazil?, from Claude
    • Which payroll service is easiest for a small business in Brazil?, from Claude

    Also written QuickBooks Brasil

    Is this your business?
  15. 15Flash6%

    95%: 2 to 18%

    ChatGPT
    17%
    Claude
    0%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    2

    Named in answers to

    • Which payroll and HR software would you recommend to a company of 20 people in Brazil?, from ChatGPT
    Is this your business?
  16. 16FolhaCerta6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    17%
    Questions
    1 of 4
    Avg. position
    2.5

    Named in answers to

    • What is the best payroll software for a small business in Brazil?, from Gemini
    Is this your business?
  17. 17Oitchau6%

    95%: 2 to 18%

    ChatGPT
    17%
    Claude
    0%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    2.5

    Named in answers to

    • Which payroll and HR software would you recommend to a company of 20 people in Brazil?, from ChatGPT
    • Which payroll service is easiest for a small business in Brazil?, from ChatGPT
    Is this your business?
  18. 18Tangerino6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    3.5

    Named in answers to

    • Which payroll and HR software would you recommend to a company of 20 people in Brazil?, from Claude

    Also written Gestão de Pessoas por Tangerino

    Is this your business?
  19. 19Sage6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    8

    Named in answers to

    • What is the best payroll software for a small business in Brazil?, from Claude
    • Which payroll and HR software would you recommend to a company of 20 people in Brazil?, from Claude

    Also written Sage Folha de Pagamento, Sage HR

    Is this your business?

Open a row to see each assistant's share of its own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 9 more names came up in a single answer and are counted above but not listed.

Payroll software in Brazil: is this your field?

28different names in 36 answers, 9 of them only once. The assistants change their minds from one answer to the next.

Check whether AI names you
Is this your business?

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How the AIGROW Score is measured

No business can pay to appear in the Index, rise in it or be removed from it. How the Index stays neutral

AI Visibility Index · November 2026

Asked about payroll software in Brazil, ChatGPT, Claude and Gemini named Convenia most often, in 86% of answers (its AI Recommendation Rate), then TOTVS (44%) and Gupy (42%). Across 36 answers they named 28 different businesses, 9 of them only once. Each of four buyer questions was asked three times, in Portuguese, in November 2026.

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Payroll software · Brazil

86% of answers named Convenia

Answers
36
Businesses named
28
Named only once
9
Named by 2+ assistants
11 of 19
Named again on a rerun
64%

Edition November 2026. Download the data

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What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Convenia100%Gupy100%Convenia83%
2Contabilizei50%Senior Sistemas83%Conta Azul83%
3Nibo42%Convenia75%Omie42%
4TOTVS25%TOTVS75%TOTVS33%
5Sólides25%Sólides67%Gupy25%

Questions about payroll software in Brazil

How AI assistants recommend payroll software

ChatGPT, Claude and Gemini named Convenia most often, in 86% of 36 answers, then TOTVS (44%) and Gupy (42%). The names come from what the assistants answered to four buyer questions in November 2026; we have not checked that any of them is good, open or real.

Not always. ChatGPT named Convenia most often (100% of its answers), Claude Gupy (100%) and Gemini Convenia (83%). 11 of the 19 listed businesses were named by two or more of them.

Each question was asked three times. Of the names an assistant gave for a question, 64% came back in two or more of those runs; the rest came up once. The 95% range beside each rate in the ranking shows how far it could move by chance.

Run the free checker: it asks ChatGPT, Claude, Gemini and Grok two of the Index questions for payroll software, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up. The page on how AI assistants recommend payroll software shows what an owner can work on. Nothing can guarantee that an assistant names you.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Payroll software in Brazil, AIGROW AI Visibility Index, November 2026
<a href="https://aigrow.gg/index/payroll-software/brazil"><img src="https://aigrow.gg/badges/index/2026-11/payroll-software/brazil.svg" width="312" height="100" alt="Named by AI assistants: Payroll software in Brazil, AIGROW AI Visibility Index, November 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in Portuguese. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Qual é o melhor sistema de folha de pagamento para uma pequena empresa no Brasil?What is the best payroll software for a small business in Brazil?
  2. 2Vou contratar meus primeiros funcionários no Brasil. Qual sistema de folha de pagamento devo usar?I'm hiring my first employees in Brazil. Which payroll software should I use?
  3. 3Qual sistema de folha de pagamento e RH você recomendaria para uma empresa com 20 pessoas no Brasil?Which payroll and HR software would you recommend to a company of 20 people in Brazil?
  4. 4Qual serviço de folha de pagamento é mais fácil de usar para uma pequena empresa no Brasil?Which payroll service is easiest for a small business in Brazil?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

AI Visibility Index

Elsewhere in the Index

Payroll software elsewhere
PortugalAustraliaAustriaBelgiumCanadaDenmark
Also in Brazil
CRM softwareAccounting softwareRestaurant POS systemsEmail marketing softwareProject management softwareWebsite builders

Not on this list? See what ChatGPT says about your business

Payroll software, Brazil: see whether the assistants name you, or someone else.

Free, no account, no card. About a minute.

Read the method

Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0