Payroll software in Denmark that AI assistants recommend
We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for payroll software in Denmark, three times each, in Danish, and counted who they named. These are the businesses named in two or more of the 36 answers.
Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.
- Answers
- 36
- Businesses named
- 16
- Named only once
- 5
- Named by 2+ assistants
- 6 of 11
- Named again on a rerun
- 78%
Edition September 2026. Download the data
Asked for payroll software in Denmark, ChatGPT, Claude and Gemini most often named Danløn (100% of answers), Salary (94%) and Zenegy (72%). Across 36 answers they named 16 different businesses, 5 of them only once. Each of four buyer questions was asked three times, in Danish, in September 2026.
The ranking
Share is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.
| # | Business | Share | ChatGPT | Claude | Gemini | Questions | Avg. position |
|---|---|---|---|---|---|---|---|
| 1 | DanlønIs this your business? Add the badge | 95%: 90 to 100% | 100% | 100% | 100% | 4 of 4 | 1.5 |
| 2 | SalaryAlso written Salary.dkIs this your business? Add the badge | 95%: 82 to 99% | 100% | 100% | 83% | 4 of 4 | 2.2 |
| 3 | ZenegyIs this your business? Add the badge | 95%: 56 to 84% | 25% | 100% | 92% | 4 of 4 | 3.1 |
| 4 | DataLønAlso written Dataløn, Visma DataLøn, Visma Dataløn | 95%: 50 to 80% | 75% | 25% | 100% | 4 of 4 | 2.7 |
| 5 | BluegardenAlso written Bluegarden Løn | 95%: 10 to 35% | 0% | 58% | 0% | 3 of 4 | 4.4 |
| 6 | e-conomicAlso written e-conomic Løn | 95%: 10 to 35% | 0% | 42% | 17% | 3 of 4 | 5.1 |
| 7 | DineroAlso written Dinero Løn, Visma Dinero | 95%: 6 to 29% | 0% | 33% | 8% | 3 of 4 | 4.6 |
| 8 | Gratisal | 95%: 4 to 25% | 0% | 33% | 0% | 2 of 4 | 4.8 |
| 9 | Huma | 95%: 3 to 22% | 0% | 0% | 25% | 1 of 4 | 4.7 |
| 10 | Visma LønAlso written Visma Lønservice | 95%: 2 to 18% | 0% | 17% | 0% | 2 of 4 | 3.5 |
| 11 | Planday | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 4.5 |
Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 5 more names came up in a single answer and are counted above but not listed.
What each assistant said
The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.
| # | ChatGPT | Claude | Gemini |
|---|---|---|---|
| 1 | Danløn100% | Danløn100% | Danløn100% |
| 2 | Salary100% | Salary100% | DataLøn100% |
| 3 | DataLøn75% | Zenegy100% | Zenegy92% |
| 4 | Zenegy25% | Bluegarden58% | Salary83% |
| 5 | No other name twice | e-conomic42% | Huma25% |
Named here? Put it on your site
Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.
<a href="https://aigrow.gg/index/payroll-software/denmark"><img src="https://aigrow.gg/badges/index/2026-09/payroll-software/denmark.svg" width="312" height="100" alt="Named by AI assistants: Payroll software in Denmark, AIGROW AI Visibility Index, September 2026"></a>The questions
Asked word for word, three times each, to every assistant through its API, in Danish. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.
- 1Hvad er det bedste lønsystem til en lille virksomhed i Danmark?What is the best payroll software for a small business in Denmark?
- 2Jeg skal ansætte mine første medarbejdere i Danmark. Hvilket lønsystem skal jeg vælge?I'm hiring my first employees in Denmark. Which payroll software should I use?
- 3Hvilket løn- og HR-system vil du anbefale til en virksomhed med 20 medarbejdere i Danmark?Which payroll and HR software would you recommend to a company of 20 people in Denmark?
- 4Hvilken lønservice er nemmest for en lille virksomhed i Danmark?Which payroll service is easiest for a small business in Denmark?
How to read this page
- What it measures
- Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
- Why the ranges matter
- 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
- One business, several spellings
- Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
- A name is wrong
- If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.
Elsewhere in the Index
Is your business on this list?
The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.
Edition September 2026 · data under CC BY 4.0