How AI assistants recommend payroll software
A small business that asks an AI assistant for payroll software gets a short list of products, and the list changes from country to country. Here is what the assistants answered in every country the AIGROW Index asked, and what a product can work on.
- Countries asked
- 20
- Names in the rankings
- 203
- Products named per country
- 18
- Names repeated on a rerun
- 77%
- Answers that name the leader
- 100%
The first two rows are counts; the rows under them are medians over the ranked pages. Every question was asked without a location or a chat history.
Asked for payroll software in 20 countries, ChatGPT, Claude and Gemini named about 18 products per country, and 37% of those names came up only once. Each assistant builds its list from what is published about a product. What a vendor controls is that public record: its features, its pricing and its reviews.
What a customer asked, and who came first
One place of the 20, as an example: United States. Every place was asked the same questions in its own language, and its page in the Index has the full ranking.
- What is the best payroll software for a small business in the US?
- I'm hiring my first employees in the US. Which payroll software should I use?
- Which payroll and HR software would you recommend to a company of 20 people in the US?
- Which payroll service is easiest for a small business in the US?
- Gustonamed in 100% of the answers
- RUN Powered by ADPnamed in 72% of the answers
- OnPaynamed in 61% of the answers
The names that recur
20 different businesses came first across 20 rankings, and 6 names were listed in three places or more. These are the most frequent.
- Personio8 places
- Sage8 places
- PayFit7 places
- Factorial6 places
- Cegid3 places
- Employment Hero3 places
Counted by spelling: two businesses with the same name in different places count as one.
What an owner can work on
No one can promise a place in an assistant’s answer. What an owner controls is what is published about the business, and these are the parts the questions above point to.
Say which country you fit
Payroll follows each country’s tax and social security rules, and the leaders change with them. State on your site which countries you run payroll in and what you file there.
Answer the buyer’s size
The questions come from a company hiring its first employees and a company of 20 people. A page for each size of team, saying what they get, matches those questions.
Prices and plans in public
Published plans and prices per employee, kept current, and reviews on the comparison sites buyers read, give an assistant facts it can repeat.
Every ranking for this trade
The AIGROW Index publishes the ranking of each place with every answer, and how it was measured.
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