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AI Visibility Index · November 2026

Payroll software AI assistants recommend

Who ChatGPT, Claude and Gemini name when a buyer asks them for payroll software, in 20 places. Each ranking comes from the same buyer questions, asked three times in the local language.

How the AIGROW Score is measured

By place

Grouped by country. The figure on the right is the share of answers that named the leader; open a place for the full ranking with its uncertainty.

Australia

AustraliaNamed most: Xero, MYOB and Employment Hero.All categories in Australia97%7 listed of 8

Austria

AustriaNamed most: BMD, RZL Software and Sage.All categories in Austria97%9 listed of 29

Belgium

BelgiumNamed most: SD Worx, Acerta and Liantis.All categories in Belgium97%7 listed of 8

Brazil

BrazilNamed most: Convenia, TOTVS and Gupy.All categories in Brazil86%19 listed of 28

Canada

CanadaNamed most: Wagepoint, QuickBooks Payroll and Humi.All categories in Canada100%10 listed of 13

Denmark

DenmarkNamed most: Danløn, Salary and Visma DataLøn.All categories in Denmark100%10 listed of 13

France

FranceNamed most: PayFit, Silae and Sage.All categories in France100%10 listed of 16

Germany

GermanyNamed most: DATEV, Personio and Sage.All categories in Germany97%10 listed of 20

Ireland

IrelandNamed most: BrightPay, Sage and CollSoft.All categories in Ireland100%11 listed of 19

Italy

ItalyNamed most: TeamSystem, Zucchetti and Factorial.All categories in Italy100%15 listed of 29

Mexico

MexicoNamed most: CONTPAQi, Runa and Aspel NOI.All categories in Mexico89%13 listed of 22

Netherlands

NetherlandsNamed most: Nmbrs, Loket.nl and Employes.All categories in Netherlands100%15 listed of 26

Norway

NorwayNamed most: Tripletex, Fiken and Visma.All categories in Norway100%11 listed of 15

Poland

PolandNamed most: Comarch, Symfonia and enova365.All categories in Poland78%14 listed of 19

Portugal

PortugalNamed most: Sage, Cegid PHC and Cegid Primavera.All categories in Portugal81%10 listed of 23

Spain

SpainNamed most: Factorial, a3innuva and Sage.All categories in Spain100%10 listed of 15

Sweden

SwedenNamed most: Fortnox, Visma and Bokio.All categories in Sweden100%12 listed of 17

Switzerland

SwitzerlandNamed most: bexio, Abacus and SwissSalary.All categories in Switzerland97%13 listed of 23

United Kingdom

United KingdomNamed most: Xero, BrightPay and Sage.All categories in United Kingdom89%15 listed of 18

United States

United StatesNamed most: Gusto, QuickBooks Payroll and OnPay.All categories in United States100%10 listed of 11
AI Source Map

The sites the assistants read

Before they answer with web search on, the assistants read other sites. The AI Source Map lists the ones they read most for this category, across every country and in each one.

See the sites for this category
Every place at once

How AI assistants recommend payroll software

How many businesses the assistants name, how often the names hold, which names recur from place to place, and what an owner can work on.

Read the trade page

Not on this list? See what ChatGPT says about your business

Payroll software: see whether the assistants name you, or someone else.

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How the Index is measured

Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0