Financial advisors in The Hague that AI assistants recommend
We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for financial advisors in The Hague, three times each, in Dutch, and counted who they named. These are the businesses named in two or more of the 36 answers.
Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.
- Answers
- 36
- Businesses named
- 23
- Named only once
- 10
- Named by 2+ assistants
- 8 of 13
- Named again on a rerun
- 57%
Edition September 2026. Download the data
Asked for financial advisors in The Hague, ChatGPT, Claude and Gemini most often named Van Bruggen Adviesgroep (36% of answers), Van Lanschot Kempen (36%) and Hypotheek Visie (28%). Across 36 answers they named 23 different businesses, 10 of them only once. Each of four buyer questions was asked three times, in Dutch, in September 2026.
The ranking
The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.
| # | Business | AI Recommendation Rate | ChatGPT | Claude | Gemini | Questions | Avg. position |
|---|---|---|---|---|---|---|---|
| 1 | Van Bruggen AdviesgroepAlso written Van Bruggen Adviesgroep Den HaagIs this your business? | 95%: 23 to 52% | 33% | 0% | 75% | 3 of 4 | 1.5 |
| 2 | Van Lanschot KempenIs this your business? | 95%: 23 to 52% | 42% | 25% | 42% | 2 of 4 | 1.5 |
| 3 | Hypotheek VisieAlso written Hypotheek Visie Den HaagIs this your business? | 95%: 16 to 44% | 8% | 0% | 75% | 3 of 4 | 2.6 |
| 4 | Financieel FitAlso written Financieel Fit Den HaagIs this your business? | 95%: 14 to 41% | 0% | 0% | 75% | 3 of 4 | 2.8 |
| 5 | ABN AMRO MeesPiersonIs this your business? | 95%: 10 to 35% | 33% | 25% | 0% | 2 of 4 | 2.1 |
| 6 | InsingerGilissenIs this your business? | 95%: 10 to 35% | 8% | 25% | 25% | 1 of 4 | 2.4 |
| 7 | RabobankAlso written Rabobank Private BankingIs this your business? | 95%: 8 to 32% | 25% | 25% | 0% | 2 of 4 | 3.3 |
| 8 | De HypotheekshopAlso written De Hypotheekshop Den HaagIs this your business? | 95%: 8 to 32% | 8% | 0% | 42% | 3 of 4 | 3.5 |
| 9 | De Hypotheker Den HaagIs this your business? | 95%: 3 to 22% | 25% | 0% | 0% | 1 of 4 | 1.7 |
| 10 | Fintessa VermogensbeheerIs this your business? | 95%: 3 to 22% | 0% | 0% | 25% | 1 of 4 | 2.7 |
| 11 | Care IS VermogensbeheerIs this your business? | 95%: 3 to 22% | 0% | 0% | 25% | 1 of 4 | 4.3 |
| 12 | ABN AMROIs this your business? | 95%: 2 to 18% | 17% | 0% | 0% | 1 of 4 | 1.5 |
| 13 | Optimix VermogensbeheerIs this your business? | 95%: 2 to 18% | 0% | 8% | 8% | 1 of 4 | 5 |
Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 10 more names came up in a single answer and are counted above but not listed.
Is this your business?
See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.
What each assistant said
The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.
| # | ChatGPT | Claude | Gemini |
|---|---|---|---|
| 1 | Van Lanschot Kempen42% | Van Lanschot Kempen25% | Van Bruggen Adviesgroep75% |
| 2 | Van Bruggen Adviesgroep33% | ABN AMRO MeesPierson25% | Hypotheek Visie75% |
| 3 | ABN AMRO MeesPierson33% | InsingerGilissen25% | Financieel Fit75% |
| 4 | Rabobank25% | Rabobank25% | Van Lanschot Kempen42% |
| 5 | De Hypotheker Den Haag25% | Optimix Vermogensbeheer8% | De Hypotheekshop42% |
ChatGPT named no business in 3 of its 12 answers. Claude named no business in 9 of its 12 answers.
Named here? Put it on your site
Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.
<a href="https://aigrow.gg/index/financial-advisors/the-hague"><img src="https://aigrow.gg/badges/index/2026-09/financial-advisors/the-hague.svg" width="312" height="100" alt="Named by AI assistants: Financial advisors in The Hague, AIGROW AI Visibility Index, September 2026"></a>The questions
Asked word for word, three times each, to every assistant, in Dutch. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.
- 1Wie is de beste financieel adviseur in Den Haag?Who is the best financial advisor in The Hague?
- 2Ik wil in Den Haag hulp bij het plannen van mijn pensioen. Welke financieel adviseur zou je aanraden?I want help planning my retirement in The Hague. Which financial advisor would you recommend?
- 3Welke fee-only financieel adviseur zou je aanraden in Den Haag?Which fee-only financial advisor in The Hague would you recommend?
- 4Welke vermogensbeheerder zou je voor een gezin aanraden in Den Haag?Which wealth management firm in The Hague would you recommend for a family?
How to read this page
- What it measures
- Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
- Why the ranges matter
- 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
- One business, several spellings
- Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
- A name is wrong
- If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.
Where the assistants look
The sites read most often, with web search on, before the assistants answer about this category in the Netherlands. From the AI Source Map: 5 answers.
- vanbruggen.nl
- Read in 80% of the answers
- trustoo.nl
- Read in 80% of the answers
- reddit.com
- Read in 80% of the answers
Is your business on this list?
The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.
Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0