Financial advisors in Utrecht that AI assistants recommend
We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for financial advisors in Utrecht, three times each, in Dutch, and counted who they named. These are the businesses named in two or more of the 36 answers.
Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.
- Answers
- 36
- Businesses named
- 22
- Named only once
- 8
- Named by 2+ assistants
- 8 of 14
- Named again on a rerun
- 63%
Edition September 2026. Download the data
Asked for financial advisors in Utrecht, ChatGPT, Claude and Gemini most often named Van Bruggen Adviesgroep (42% of answers), Hypotheek Visie (28%) and Financieel Fit (25%). Across 36 answers they named 22 different businesses, 8 of them only once. Each of four buyer questions was asked three times, in Dutch, in September 2026.
The ranking
The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.
| # | Business | AI Recommendation Rate | ChatGPT | Claude | Gemini | Questions | Avg. position |
|---|---|---|---|---|---|---|---|
| 1 | Van Bruggen AdviesgroepAlso written Van Bruggen Adviesgroep UtrechtIs this your business? | 95%: 27 to 58% | 50% | 0% | 75% | 3 of 4 | 1.5 |
| 2 | Hypotheek VisieAlso written Hypotheek Visie UtrechtIs this your business? | 95%: 16 to 44% | 8% | 0% | 75% | 3 of 4 | 2.3 |
| 3 | Financieel FitAlso written Financieel Fit UtrechtIs this your business? | 95%: 14 to 41% | 0% | 0% | 75% | 3 of 4 | 2.3 |
| 4 | Van Lanschot KempenIs this your business? | 95%: 12 to 38% | 25% | 17% | 25% | 1 of 4 | 1.1 |
| 5 | ABN AMRO MeesPiersonIs this your business? | 95%: 10 to 35% | 42% | 17% | 0% | 2 of 4 | 2.4 |
| 6 | De Hypotheker UtrechtIs this your business? | 95%: 8 to 32% | 42% | 0% | 8% | 2 of 4 | 2.2 |
| 7 | De HypotheekshopAlso written De Hypotheekshop UtrechtIs this your business? | 95%: 8 to 32% | 0% | 0% | 50% | 3 of 4 | 4 |
| 8 | RabobankAlso written Rabobank Private BankingIs this your business? | 95%: 6 to 29% | 33% | 8% | 0% | 2 of 4 | 2.6 |
| 9 | Optimix VermogensbeheerIs this your business? | 95%: 4 to 25% | 0% | 8% | 25% | 1 of 4 | 3 |
| 10 | Freek HypotheekAlso written Freek Hypotheek UtrechtIs this your business? | 95%: 4 to 25% | 0% | 0% | 33% | 3 of 4 | 4.5 |
| 11 | ViisiAlso written Viisi Hypotheken Utrecht, Viisi UtrechtIs this your business? | 95%: 3 to 22% | 25% | 0% | 0% | 2 of 4 | 1.7 |
| 12 | InsingerGilissenIs this your business? | 95%: 3 to 22% | 0% | 17% | 8% | 1 of 4 | 2 |
| 13 | Fintessa VermogensbeheerIs this your business? | 95%: 3 to 22% | 0% | 0% | 25% | 1 of 4 | 3 |
| 14 | Care IS VermogensbeheerIs this your business? | 95%: 3 to 22% | 0% | 0% | 25% | 1 of 4 | 4.7 |
Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 8 more names came up in a single answer and are counted above but not listed.
Is this your business?
See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.
What each assistant said
The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.
| # | ChatGPT | Claude | Gemini |
|---|---|---|---|
| 1 | Van Bruggen Adviesgroep50% | Van Lanschot Kempen17% | Van Bruggen Adviesgroep75% |
| 2 | ABN AMRO MeesPierson42% | ABN AMRO MeesPierson17% | Hypotheek Visie75% |
| 3 | De Hypotheker Utrecht42% | InsingerGilissen17% | Financieel Fit75% |
| 4 | Rabobank33% | Rabobank8% | De Hypotheekshop50% |
| 5 | Van Lanschot Kempen25% | Optimix Vermogensbeheer8% | Freek Hypotheek33% |
ChatGPT named no business in 1 of its 12 answers. Claude named no business in 10 of its 12 answers.
Named here? Put it on your site
Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.
<a href="https://aigrow.gg/index/financial-advisors/utrecht"><img src="https://aigrow.gg/badges/index/2026-09/financial-advisors/utrecht.svg" width="312" height="100" alt="Named by AI assistants: Financial advisors in Utrecht, AIGROW AI Visibility Index, September 2026"></a>The questions
Asked word for word, three times each, to every assistant, in Dutch. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.
- 1Wie is de beste financieel adviseur in Utrecht?Who is the best financial advisor in Utrecht?
- 2Ik wil in Utrecht hulp bij het plannen van mijn pensioen. Welke financieel adviseur zou je aanraden?I want help planning my retirement in Utrecht. Which financial advisor would you recommend?
- 3Welke fee-only financieel adviseur zou je aanraden in Utrecht?Which fee-only financial advisor in Utrecht would you recommend?
- 4Welke vermogensbeheerder zou je voor een gezin aanraden in Utrecht?Which wealth management firm in Utrecht would you recommend for a family?
How to read this page
- What it measures
- Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
- Why the ranges matter
- 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
- One business, several spellings
- Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
- A name is wrong
- If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.
Where the assistants look
The sites read most often, with web search on, before the assistants answer about this category in the Netherlands. From the AI Source Map: 5 answers.
- vanbruggen.nl
- Read in 80% of the answers
- trustoo.nl
- Read in 80% of the answers
- reddit.com
- Read in 80% of the answers
Is your business on this list?
The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.
Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0