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Hotels in London that AI assistants recommend

The Savoy is named most, in 47% of 36 answers.

The ranking

AI Recommendation Rate

Hotels in London named by AI assistants, November 2026

  1. 1The Savoy47%

    95%: 32 to 63%

    ChatGPT
    25%
    Claude
    67%
    Gemini
    50%
    Questions
    3 of 4
    Avg. position
    1.4

    Named in answers to

    • What is the best hotel in London?, from ChatGPT, Claude and Gemini
    • I'm visiting London for a weekend. Which hotel would you recommend?, from Claude and Gemini
    • Which hotel in London is good for a business trip?, from Claude
    Is this your business?
  2. 2Shangri-La The Shard28%

    95%: 16 to 44%

    ChatGPT
    0%
    Claude
    25%
    Gemini
    58%
    Questions
    3 of 4
    Avg. position
    4.6

    Named in answers to

    • What is the best hotel in London?, from Claude and Gemini
    • I'm visiting London for a weekend. Which hotel would you recommend?, from Gemini
    • Which hotel in London is good for a business trip?, from Gemini

    Also written Shangri-La The Shard, London

    Is this your business?
  3. 3Claridge's25%

    95%: 14 to 41%

    ChatGPT
    25%
    Claude
    25%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    1.7

    Named in answers to

    • What is the best hotel in London?, from ChatGPT, Claude and Gemini

    Also written Claridge’s

    Is this your business?
  4. 4Ham Yard Hotel25%

    95%: 14 to 41%

    ChatGPT
    0%
    Claude
    25%
    Gemini
    50%
    Questions
    2 of 4
    Avg. position
    2.4

    Named in answers to

    • I'm visiting London for a weekend. Which hotel would you recommend?, from Gemini
    • Which boutique hotel in London would you recommend?, from Claude and Gemini
    Is this your business?
  5. 5The Connaught25%

    95%: 14 to 41%

    ChatGPT
    25%
    Claude
    25%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    3

    Named in answers to

    • What is the best hotel in London?, from ChatGPT, Claude and Gemini
    Is this your business?
  6. 6The Hoxton22%

    95%: 12 to 38%

    ChatGPT
    25%
    Claude
    17%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    2.8

    Named in answers to

    • I'm visiting London for a weekend. Which hotel would you recommend?, from ChatGPT, Claude and Gemini

    Also written The Hoxton, Holborn, The Hoxton, Shoreditch

    Is this your business?
  7. 7The Ritz London22%

    95%: 12 to 38%

    ChatGPT
    0%
    Claude
    42%
    Gemini
    25%
    Questions
    2 of 4
    Avg. position
    3.1

    Named in answers to

    • What is the best hotel in London?, from Claude and Gemini
    • I'm visiting London for a weekend. Which hotel would you recommend?, from Claude
    Is this your business?
  8. 8The Zetter Townhouse19%

    95%: 10 to 35%

    ChatGPT
    8%
    Claude
    25%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    1.1

    Named in answers to

    • Which boutique hotel in London would you recommend?, from ChatGPT, Claude and Gemini

    Also written The Zetter Townhouse Clerkenwell

    Is this your business?
  9. 9The Langham, London19%

    95%: 10 to 35%

    ChatGPT
    0%
    Claude
    33%
    Gemini
    25%
    Questions
    2 of 4
    Avg. position
    4

    Named in answers to

    • What is the best hotel in London?, from Claude
    • Which hotel in London is good for a business trip?, from Claude and Gemini

    Also written The Langham London

    Is this your business?
  10. 10Artist Residence London19%

    95%: 10 to 35%

    ChatGPT
    17%
    Claude
    25%
    Gemini
    17%
    Questions
    1 of 4
    Avg. position
    4.1

    Named in answers to

    • Which boutique hotel in London would you recommend?, from ChatGPT, Claude and Gemini
    Is this your business?
  11. 11The Ned17%

    95%: 8 to 32%

    ChatGPT
    17%
    Claude
    8%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    1.5

    Named in answers to

    • Which hotel in London is good for a business trip?, from ChatGPT, Claude and Gemini
    Is this your business?
  12. 12Hilton14%

    95%: 6 to 29%

    ChatGPT
    17%
    Claude
    25%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    3.8

    Named in answers to

    • Which hotel in London is good for a business trip?, from ChatGPT and Claude

    Also written Hilton London Bankside, Canopy by Hilton London City, Hilton London Metropole

    Is this your business?
  13. 13citizenM London Bankside14%

    95%: 6 to 29%

    ChatGPT
    17%
    Claude
    25%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    4.4

    Named in answers to

    • I'm visiting London for a weekend. Which hotel would you recommend?, from ChatGPT and Claude
    • Which hotel in London is good for a business trip?, from Claude
    Is this your business?
  14. 14The Montcalm14%

    95%: 6 to 29%

    ChatGPT
    17%
    Claude
    25%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    4.4

    Named in answers to

    • Which hotel in London is good for a business trip?, from ChatGPT and Claude

    Also written The Montcalm London Marble Arch, The Montcalm Royal London House

    Is this your business?
  15. 15The Henrietta Hotel11%

    95%: 4 to 25%

    ChatGPT
    25%
    Claude
    0%
    Gemini
    8%
    Questions
    1 of 4
    Avg. position
    1.8

    Named in answers to

    • Which boutique hotel in London would you recommend?, from ChatGPT and Gemini
    Is this your business?
  16. 16The Resident Covent Garden8%

    95%: 3 to 22%

    ChatGPT
    25%
    Claude
    0%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    1.7

    Named in answers to

    • I'm visiting London for a weekend. Which hotel would you recommend?, from ChatGPT
    Is this your business?
  17. 17The Soho Hotel8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    25%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    2.7

    Named in answers to

    • Which boutique hotel in London would you recommend?, from Claude
    Is this your business?
  18. 18Marriott8%

    95%: 3 to 22%

    ChatGPT
    17%
    Claude
    8%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    3.3

    Named in answers to

    • Which hotel in London is good for a business trip?, from ChatGPT and Claude

    Also written London Marriott Hotel Canary Wharf, Grosvenor House, a JW Marriott Hotel

    Is this your business?
  19. 19Andaz London Liverpool Street8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    4

    Named in answers to

    • Which hotel in London is good for a business trip?, from Gemini
    Is this your business?
  20. 20The Z Hotel8%

    95%: 3 to 22%

    ChatGPT
    8%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    4

    Named in answers to

    • I'm visiting London for a weekend. Which hotel would you recommend?, from ChatGPT and Claude

    Also written The Z Hotel Piccadilly, The Z Hotel Trafalgar

    Is this your business?
  21. 21The Dorchester8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    25%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    5.3

    Named in answers to

    • What is the best hotel in London?, from Claude
    Is this your business?
  22. 22Rosewood London8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    8%
    Questions
    1 of 4
    Avg. position
    6.3

    Named in answers to

    • What is the best hotel in London?, from Claude and Gemini
    Is this your business?
  23. 23The Zetter Clerkenwell6%

    95%: 2 to 18%

    ChatGPT
    17%
    Claude
    0%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    1.5

    Named in answers to

    • Which boutique hotel in London would you recommend?, from ChatGPT
    Is this your business?
  24. 24Conrad London St. James6%

    95%: 2 to 18%

    ChatGPT
    17%
    Claude
    0%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    3

    Named in answers to

    • Which hotel in London is good for a business trip?, from ChatGPT
    Is this your business?
  25. 25Premier Inn London County Hall6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    3

    Named in answers to

    • I'm visiting London for a weekend. Which hotel would you recommend?, from Claude
    Is this your business?
  26. 26The Laslett6%

    95%: 2 to 18%

    ChatGPT
    8%
    Claude
    0%
    Gemini
    8%
    Questions
    1 of 4
    Avg. position
    3

    Named in answers to

    • Which boutique hotel in London would you recommend?, from ChatGPT and Gemini
    Is this your business?
  27. 27Park Plaza Westminster Bridge London6%

    95%: 2 to 18%

    ChatGPT
    8%
    Claude
    8%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    3.5

    Named in answers to

    • Which hotel in London is good for a business trip?, from ChatGPT and Claude
    Is this your business?
  28. 28The Rookery6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    4.5

    Named in answers to

    • Which boutique hotel in London would you recommend?, from Claude
    Is this your business?
  29. 29Four Seasons Hotel London at Park Lane6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    5.5

    Named in answers to

    • What is the best hotel in London?, from Claude
    Is this your business?
  30. 30Dorset Square Hotel6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    6

    Named in answers to

    • Which boutique hotel in London would you recommend?, from Claude
    Is this your business?
  31. 31Novotel6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    6

    Named in answers to

    • Which hotel in London is good for a business trip?, from Claude

    Also written Canary Wharf's Novotel London Canary Wharf, Novotel London Tower Bridge

    Is this your business?

Open a row to see each assistant's share of its own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 11 more names came up in a single answer and are counted above but not listed.

Hotels in London: is this your field?

42different names in 36 answers, 11 of them only once. The assistants change their minds from one answer to the next.

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How the AIGROW Score is measured

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AI Visibility Index · November 2026

Asked about hotels in London, ChatGPT, Claude and Gemini named The Savoy most often, in 47% of answers (its AI Recommendation Rate), then Shangri-La The Shard (28%) and Claridge's (25%). Across 36 answers they named 42 different businesses, 11 of them only once. Each of four buyer questions was asked three times, in English, in November 2026.

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Hotels · London

47% of answers named The Savoy

Answers
36
Businesses named
42
Named only once
11
Named by 2+ assistants
20 of 31
Named again on a rerun
78%

Edition November 2026. Download the data

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What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1The Savoy25%The Savoy67%Shangri-La The Shard58%
2Claridge's25%The Ritz London42%The Savoy50%
3The Connaught25%The Langham, London33%Ham Yard Hotel50%
4The Hoxton25%Shangri-La The Shard25%Claridge's25%
5The Henrietta Hotel25%Claridge's25%The Connaught25%

Claude named no business in 1 of its 12 answers.

Questions about hotels in London

How AI assistants recommend hotels

ChatGPT, Claude and Gemini named The Savoy most often, in 47% of 36 answers, then Shangri-La The Shard (28%) and Claridge's (25%). The names come from what the assistants answered to four buyer questions in November 2026; we have not checked that any of them is good, open or real.

Not always. ChatGPT named The Savoy most often (25% of its answers), Claude The Savoy (67%) and Gemini Shangri-La The Shard (58%). 20 of the 31 listed businesses were named by two or more of them.

Each question was asked three times. Of the names an assistant gave for a question, 78% came back in two or more of those runs; the rest came up once. The 95% range beside each rate in the ranking shows how far it could move by chance.

Run the free checker: it asks ChatGPT, Claude, Gemini and Grok two of the Index questions for hotels, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up. The page on how AI assistants recommend hotels shows what an owner can work on. Nothing can guarantee that an assistant names you.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Hotels in London, AIGROW AI Visibility Index, November 2026
<a href="https://aigrow.gg/index/hotels/london"><img src="https://aigrow.gg/badges/index/2026-11/hotels/london.svg" width="312" height="100" alt="Named by AI assistants: Hotels in London, AIGROW AI Visibility Index, November 2026"></a>

The questions

Asked word for word, three times each, to every assistant. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1What is the best hotel in London?
  2. 2I'm visiting London for a weekend. Which hotel would you recommend?
  3. 3Which boutique hotel in London would you recommend?
  4. 4Which hotel in London is good for a business trip?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in the United Kingdom. From the AI Source Map: 8 answers.

See every site for this category
reddit.com
Read in 75% of the answers
wikipedia.org
Read in 75% of the answers
michelin.com
Read in 50% of the answers

AI Visibility Index

Elsewhere in the Index

Hotels elsewhere
BirminghamBristolCardiffEdinburghGlasgowLeeds
Also in London
DentistsLawyersAccountantsPlumbersGymsReal estate agencies

Not on this list? See what ChatGPT says about your business

Hotels, London: see whether the assistants name you, or someone else.

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Read the method

Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0