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AI Visibility Index · September 2026

Insurance brokers in Utrecht that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for insurance brokers in Utrecht, three times each, in Dutch, and counted who they named. These are the businesses named in two or more of the 36 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Insurance brokers · Utrecht
22%of answers named Van Bruggen Adviesgroep
Answers
36
Businesses named
36
Named only once
17
Named by 2+ assistants
6 of 19
Named again on a rerun
40%

Edition September 2026. Download the data

Asked for insurance brokers in Utrecht, ChatGPT, Claude and Gemini most often named Van Bruggen Adviesgroep (22% of answers), Van Luin Assurantiën (19%) and Veldsink Advies (19%). Across 36 answers they named 36 different businesses, 17 of them only once. Each of four buyer questions was asked three times, in Dutch, in September 2026.

The ranking

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Insurance brokers in Utrecht named by AI assistants, September 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. position
1Van Bruggen AdviesgroepAlso written Van Bruggen Adviesgroep UtrechtIs this your business?22%95%: 12 to 38%50%17%0%4 of 41.4
2Van Luin AssurantiënIs this your business?19%95%: 10 to 35%0%0%58%3 of 41.6
3Veldsink AdviesAlso written Veldsink - Adviesgroep UtrechtIs this your business?19%95%: 10 to 35%25%0%33%4 of 42.4
4De HypothekerAlso written De Hypotheker UtrechtIs this your business?17%95%: 8 to 32%42%0%8%3 of 42
5AonAlso written Aon NederlandIs this your business?17%95%: 8 to 32%0%25%25%1 of 42.3
6Vrieling AdviesgroepIs this your business?14%95%: 6 to 29%0%0%42%3 of 41.8
7Assurantiekantoor Van der WerfIs this your business?14%95%: 6 to 29%0%0%42%4 of 42
8VMD Koster verzekeringsgroepIs this your business?14%95%: 6 to 29%0%0%42%3 of 42.2
9De Jong & LaanAlso written Assurantiekantoor De Jong & LaanIs this your business?11%95%: 4 to 25%0%0%33%2 of 43.3
10Van den Berg AssurantiënAlso written Assurantiekantoor Van den BergIs this your business?11%95%: 4 to 25%0%0%33%2 of 43.5
11Hofmeijer AssurantiënAlso written Hofmeijer VerzekeringenIs this your business?11%95%: 4 to 25%0%0%33%3 of 44.3
12Van der Linden AssurantiesAlso written Assurantiekantoor Van der LindenIs this your business?8%95%: 3 to 22%0%8%17%3 of 41.7
13De HypotheekshopAlso written De Hypotheekshop Utrecht, De Hypotheekshop / Verzekeringsshop UtrechtIs this your business?8%95%: 3 to 22%17%0%8%2 of 42.7
14UnivéAlso written Univé UtrechtIs this your business?8%95%: 3 to 22%25%0%0%2 of 42.7
15Assurantiekantoor De GrootIs this your business?8%95%: 3 to 22%0%0%25%2 of 44
16VVAAAlso written VvAAIs this your business?8%95%: 3 to 22%0%25%0%1 of 44
17VLC & PartnersIs this your business?6%95%: 2 to 18%17%0%0%1 of 41.5
18Veldhuis AdviesIs this your business?6%95%: 2 to 18%17%0%0%1 of 42.5
19Huisman & PartnersIs this your business?6%95%: 2 to 18%0%0%17%1 of 44

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 17 more names came up in a single answer and are counted above but not listed.

Is this your business?

See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.

Check your businessNamed above? Add the badgeWhat the audit does

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Van Bruggen Adviesgroep50%Aon25%Van Luin Assurantiën58%
2De Hypotheker42%VVAA25%Vrieling Adviesgroep42%
3Veldsink Advies25%Van Bruggen Adviesgroep17%Assurantiekantoor Van der Werf42%
4Univé25%Van der Linden Assuranties8%VMD Koster verzekeringsgroep42%
5De Hypotheekshop17%No other name twiceVeldsink Advies33%

Claude named no business in 9 of its 12 answers.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Insurance brokers in Utrecht, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/insurance-brokers/utrecht"><img src="https://aigrow.gg/badges/index/2026-09/insurance-brokers/utrecht.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Utrecht, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in Dutch. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Wie is de beste verzekeringsmakelaar in Utrecht?Who is the best insurance broker in Utrecht?
  2. 2Ik heb een verzekering nodig voor mijn kleine bedrijf in Utrecht. Welke verzekeringsmakelaar zou je aanraden?I need insurance for my small business in Utrecht. Which broker would you recommend?
  3. 3Welk verzekeringskantoor in Utrecht kan goedkopere woon- en autoverzekeringen voor me vinden?Which insurance agency in Utrecht can find me cheaper home and car insurance?
  4. 4Welke onafhankelijke verzekeringsmakelaar in Utrecht zou je aanraden voor een gezin?Which independent insurance broker in Utrecht would you recommend to a family?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in the Netherlands. From the AI Source Map: 5 answers.

See every site for this category
trustoo.nl
Read in 100% of the answers
reddit.com
Read in 80% of the answers
advieskeuze.nl
Read in 40% of the answers

Elsewhere in the Index

Insurance brokers elsewhere
AmsterdamRotterdamThe HagueAntwerpGhentAarhus
Also in Utrecht
DentistsLawyersAccountantsPlumbersGymsReal estate agencies

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Run the free AI scanRead the method

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0