Insurance brokers in Atlanta that AI assistants recommend

Name: AI assistant recommendations: Insurance brokers in Atlanta, November 2026
Creator: AIGROW
License: https://creativecommons.org/licenses/by/4.0/

Sterling Seacrest Pritchard is named most, in 22% of 36 answers.

The ranking

AI Recommendation Rate

1Sterling Seacrest Pritchard22%
95%: 12 to 38%
ChatGPT
42%
Claude
8%
Gemini
17%
Questions
2 of 4
Avg. position
1.8
Named in answers to
- Who is the best insurance broker in Atlanta?, from ChatGPT, Claude and Gemini
- I need insurance for my small business in Atlanta. Which broker would you recommend?, from ChatGPT and Gemini
Is this your business?
2McGriff22%
95%: 12 to 38%
ChatGPT
50%
Claude
17%
Gemini
0%
Questions
2 of 4
Avg. position
2.3
Named in answers to
- Who is the best insurance broker in Atlanta?, from ChatGPT and Claude
- I need insurance for my small business in Atlanta. Which broker would you recommend?, from ChatGPT
Also written McGriff Insurance Services
Is this your business?
3The Norton Agency19%
95%: 10 to 35%
ChatGPT
0%
Claude
0%
Gemini
58%
Questions
3 of 4
Avg. position
1.4
Named in answers to
- Who is the best insurance broker in Atlanta?, from Gemini
- I need insurance for my small business in Atlanta. Which broker would you recommend?, from Gemini
- Which independent insurance broker in Atlanta would you recommend to a family?, from Gemini
Is this your business?
4Atlanta Insurance Agency19%
95%: 10 to 35%
ChatGPT
0%
Claude
8%
Gemini
50%
Questions
2 of 4
Avg. position
2.3
Named in answers to
- Which insurance agency in Atlanta can find me cheaper home and car insurance?, from Claude and Gemini
- Which independent insurance broker in Atlanta would you recommend to a family?, from Gemini
Also written Atlanta Insurance
Is this your business?
5Goosehead Insurance14%
95%: 6 to 29%
ChatGPT
17%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
1.4
Named in answers to
- Which insurance agency in Atlanta can find me cheaper home and car insurance?, from ChatGPT and Claude
Also written Goosehead Insurance - Atlanta
Is this your business?
6Rhodes Insurance Services14%
95%: 6 to 29%
ChatGPT
0%
Claude
42%
Gemini
0%
Questions
3 of 4
Avg. position
2.8
Named in answers to
- Who is the best insurance broker in Atlanta?, from Claude
- I need insurance for my small business in Atlanta. Which broker would you recommend?, from Claude
- Which independent insurance broker in Atlanta would you recommend to a family?, from Claude
Is this your business?
7Peachstate Insurance11%
95%: 4 to 25%
ChatGPT
17%
Claude
0%
Gemini
17%
Questions
2 of 4
Avg. position
1
Named in answers to
- Which insurance agency in Atlanta can find me cheaper home and car insurance?, from ChatGPT and Gemini
- Which independent insurance broker in Atlanta would you recommend to a family?, from ChatGPT
Also written PeachState Insurance
Is this your business?
8Cobb Insurance Agency11%
95%: 4 to 25%
ChatGPT
0%
Claude
33%
Gemini
0%
Questions
3 of 4
Avg. position
3
Named in answers to
- Who is the best insurance broker in Atlanta?, from Claude
- I need insurance for my small business in Atlanta. Which broker would you recommend?, from Claude
- Which independent insurance broker in Atlanta would you recommend to a family?, from Claude
Is this your business?
9Johnson Insurance Agency11%
95%: 4 to 25%
ChatGPT
0%
Claude
33%
Gemini
0%
Questions
2 of 4
Avg. position
3.8
Named in answers to
- Which insurance agency in Atlanta can find me cheaper home and car insurance?, from Claude
- Which independent insurance broker in Atlanta would you recommend to a family?, from Claude
Also written Johnson Insurance Agency Atlanta, Johnson Insurance Agency of Atlanta
Is this your business?
10Founders Insurance Group8%
95%: 3 to 22%
ChatGPT
0%
Claude
0%
Gemini
25%
Questions
2 of 4
Avg. position
1.3
Named in answers to
- Who is the best insurance broker in Atlanta?, from Gemini
- I need insurance for my small business in Atlanta. Which broker would you recommend?, from Gemini
Is this your business?
11Gallagher8%
95%: 3 to 22%
ChatGPT
8%
Claude
0%
Gemini
17%
Questions
1 of 4
Avg. position
2.3
Named in answers to
- I need insurance for my small business in Atlanta. Which broker would you recommend?, from ChatGPT and Gemini
Also written Regions Insurance
Is this your business?
12Insureon8%
95%: 3 to 22%
ChatGPT
8%
Claude
0%
Gemini
17%
Questions
1 of 4
Avg. position
2.3
Named in answers to
- I need insurance for my small business in Atlanta. Which broker would you recommend?, from ChatGPT and Gemini
Also written InsureMyBusiness
Is this your business?
13Peachtree Insurance Group8%
95%: 3 to 22%
ChatGPT
0%
Claude
0%
Gemini
25%
Questions
2 of 4
Avg. position
3
Named in answers to
- Who is the best insurance broker in Atlanta?, from Gemini
- Which independent insurance broker in Atlanta would you recommend to a family?, from Gemini
Is this your business?
14Brightway Insurance8%
95%: 3 to 22%
ChatGPT
17%
Claude
8%
Gemini
0%
Questions
1 of 4
Avg. position
3.3
Named in answers to
- Which insurance agency in Atlanta can find me cheaper home and car insurance?, from ChatGPT and Claude
Also written Brightway Insurance - Atlanta
Is this your business?
15Cotton States Insurance8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
3 of 4
Avg. position
4
Named in answers to
- Who is the best insurance broker in Atlanta?, from Claude
- I need insurance for my small business in Atlanta. Which broker would you recommend?, from Claude
- Which insurance agency in Atlanta can find me cheaper home and car insurance?, from Claude
Also written The Cotton States Insurance Group
Is this your business?
16Hays Companies Atlanta6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
2 of 4
Avg. position
1
Named in answers to
- Who is the best insurance broker in Atlanta?, from Claude
- I need insurance for my small business in Atlanta. Which broker would you recommend?, from Claude
Is this your business?
17Hull & Company Atlanta6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
2 of 4
Avg. position
1.5
Named in answers to
- I need insurance for my small business in Atlanta. Which broker would you recommend?, from Claude
- Which independent insurance broker in Atlanta would you recommend to a family?, from Claude
Is this your business?
18The Piedmont Group6%
95%: 2 to 18%
ChatGPT
17%
Claude
0%
Gemini
0%
Questions
1 of 4
Avg. position
2
Named in answers to
- Which independent insurance broker in Atlanta would you recommend to a family?, from ChatGPT
Is this your business?
19The Insurance Store of Atlanta6%
95%: 2 to 18%
ChatGPT
8%
Claude
0%
Gemini
8%
Questions
1 of 4
Avg. position
2.5
Named in answers to
- Which insurance agency in Atlanta can find me cheaper home and car insurance?, from ChatGPT and Gemini
Is this your business?
20The Insurance Store of Georgia6%
95%: 2 to 18%
ChatGPT
0%
Claude
0%
Gemini
17%
Questions
1 of 4
Avg. position
2.5
Named in answers to
- Which insurance agency in Atlanta can find me cheaper home and car insurance?, from Gemini
Is this your business?
21Higginbotham6%
95%: 2 to 18%
ChatGPT
17%
Claude
0%
Gemini
0%
Questions
1 of 4
Avg. position
3
Named in answers to
- I need insurance for my small business in Atlanta. Which broker would you recommend?, from ChatGPT
Is this your business?
22Risk Strategies6%
95%: 2 to 18%
ChatGPT
17%
Claude
0%
Gemini
0%
Questions
1 of 4
Avg. position
3
Named in answers to
- Who is the best insurance broker in Atlanta?, from ChatGPT
Is this your business?
23Henssler Insurance6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
2 of 4
Avg. position
3.5
Named in answers to
- Which insurance agency in Atlanta can find me cheaper home and car insurance?, from Claude
- Which independent insurance broker in Atlanta would you recommend to a family?, from Claude
Also written Henssler Financial Insurance Services
Is this your business?
24InsureOne Insurance6%
95%: 2 to 18%
ChatGPT
17%
Claude
0%
Gemini
0%
Questions
1 of 4
Avg. position
3.5
Named in answers to
- Which insurance agency in Atlanta can find me cheaper home and car insurance?, from ChatGPT
Is this your business?
25Insurance South Agency6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
2 of 4
Avg. position
4
Named in answers to
- Who is the best insurance broker in Atlanta?, from Claude
- I need insurance for my small business in Atlanta. Which broker would you recommend?, from Claude
Is this your business?

Open a row to see each assistant's share of its own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 48 more names came up in a single answer and are counted above but not listed.

Insurance brokers in Atlanta: is this your field?

73different names in 36 answers, 48 of them only once. The assistants change their minds from one answer to the next.

Check whether AI names you

Is this your business?

Named on this list? Get the badge for your website and a free scan of who AI assistants recommend to your customers. Use the badge only for a business named here. It records this edition, without verifying ownership or promising future mentions.

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No business can pay to appear in the Index, rise in it or be removed from it. How the Index stays neutral

AI Visibility Index · November 2026

Asked about insurance brokers in Atlanta, ChatGPT, Claude and Gemini named Sterling Seacrest Pritchard most often, in 22% of answers (its AI Recommendation Rate), then McGriff (22%) and The Norton Agency (19%). Across 36 answers they named 73 different businesses, 48 of them only once. Each of four buyer questions was asked three times, in English, in November 2026.

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

22% of answers named Sterling Seacrest Pritchard

Answers: 36
Businesses named: 73
Named only once: 48
Named by 2+ assistants: 9 of 25
Named again on a rerun: 34%

Edition November 2026. Download the data

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#	ChatGPT	Claude	Gemini
1	McGriff50%	Rhodes Insurance Services42%	The Norton Agency58%
2	Sterling Seacrest Pritchard42%	Cobb Insurance Agency33%	Atlanta Insurance Agency50%
3	Goosehead Insurance17%	Johnson Insurance Agency33%	Founders Insurance Group25%
4	Peachstate Insurance17%	Goosehead Insurance25%	Peachtree Insurance Group25%
5	Brightway Insurance17%	Cotton States Insurance25%	Sterling Seacrest Pritchard17%

Questions about insurance brokers in Atlanta

How AI assistants recommend insurance brokers

ChatGPT, Claude and Gemini named Sterling Seacrest Pritchard most often, in 22% of 36 answers, then McGriff (22%) and The Norton Agency (19%). The names come from what the assistants answered to four buyer questions in November 2026; we have not checked that any of them is good, open or real.

Not always. ChatGPT named McGriff most often (50% of its answers), Claude Rhodes Insurance Services (42%) and Gemini The Norton Agency (58%). 9 of the 25 listed businesses were named by two or more of them.

Each question was asked three times. Of the names an assistant gave for a question, 34% came back in two or more of those runs; the rest came up once. The 95% range beside each rate in the ranking shows how far it could move by chance.

Run the free checker: it asks ChatGPT, Claude, Gemini and Grok two of the Index questions for insurance brokers, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up. The page on how AI assistants recommend insurance brokers shows what an owner can work on. Nothing can guarantee that an assistant names you.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing

<a href="https://aigrow.gg/index/insurance-brokers/atlanta"><img src="https://aigrow.gg/badges/index/2026-11/insurance-brokers/atlanta.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Atlanta, AIGROW AI Visibility Index, November 2026"></a>

The questions

Asked word for word, three times each, to every assistant. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

1Who is the best insurance broker in Atlanta?
2I need insurance for my small business in Atlanta. Which broker would you recommend?
3Which insurance agency in Atlanta can find me cheaper home and car insurance?
4Which independent insurance broker in Atlanta would you recommend to a family?

How to read this page

The full method

What it measures: Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter: 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings: Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong: If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in the United States. From the AI Source Map: 11 answers.

See every site for this category