Insurance brokers in Dallas that AI assistants recommend

Name: AI assistant recommendations: Insurance brokers in Dallas, November 2026
Creator: AIGROW
License: https://creativecommons.org/licenses/by/4.0/

Higginbotham is named most, in 89% of 36 answers.

The ranking

AI Recommendation Rate

1Higginbotham89%
95%: 75 to 96%
ChatGPT
92%
Claude
83%
Gemini
92%
Questions
4 of 4
Avg. position
1.4
Named in answers to
- Who is the best insurance broker in Dallas?, from ChatGPT, Claude and Gemini
- I need insurance for my small business in Dallas. Which broker would you recommend?, from ChatGPT, Claude and Gemini
- Which insurance agency in Dallas can find me cheaper home and car insurance?, from ChatGPT, Claude and Gemini
- Which independent insurance broker in Dallas would you recommend to a family?, from ChatGPT, Claude and Gemini
Also written Higginbotham Insurance, Higginbotham Insurance - Dallas, Higginbotham Insurance Agency
Is this your business?
2Goosehead Insurance33%
95%: 20 to 50%
ChatGPT
67%
Claude
33%
Gemini
0%
Questions
4 of 4
Avg. position
1.7
Named in answers to
- Who is the best insurance broker in Dallas?, from ChatGPT
- I need insurance for my small business in Dallas. Which broker would you recommend?, from ChatGPT
- Which insurance agency in Dallas can find me cheaper home and car insurance?, from ChatGPT and Claude
- Which independent insurance broker in Dallas would you recommend to a family?, from ChatGPT and Claude
Also written Goosehead Insurance - Dallas
Is this your business?
3Swingle Collins & Associates19%
95%: 10 to 35%
ChatGPT
17%
Claude
0%
Gemini
42%
Questions
3 of 4
Avg. position
2.6
Named in answers to
- Who is the best insurance broker in Dallas?, from Gemini
- I need insurance for my small business in Dallas. Which broker would you recommend?, from Gemini
- Which independent insurance broker in Dallas would you recommend to a family?, from ChatGPT and Gemini
Is this your business?
4Marsh McLennan Agency19%
95%: 10 to 35%
ChatGPT
25%
Claude
17%
Gemini
17%
Questions
2 of 4
Avg. position
3.9
Named in answers to
- Who is the best insurance broker in Dallas?, from ChatGPT and Claude
- I need insurance for my small business in Dallas. Which broker would you recommend?, from ChatGPT and Gemini
Also written Marsh McLennan Agency Dallas
Is this your business?
5Frost Insurance Agency14%
95%: 6 to 29%
ChatGPT
0%
Claude
0%
Gemini
42%
Questions
4 of 4
Avg. position
2
Named in answers to
- Who is the best insurance broker in Dallas?, from Gemini
- I need insurance for my small business in Dallas. Which broker would you recommend?, from Gemini
- Which insurance agency in Dallas can find me cheaper home and car insurance?, from Gemini
- Which independent insurance broker in Dallas would you recommend to a family?, from Gemini
Is this your business?
6AssuredPartners14%
95%: 6 to 29%
ChatGPT
17%
Claude
25%
Gemini
0%
Questions
2 of 4
Avg. position
4
Named in answers to
- Who is the best insurance broker in Dallas?, from ChatGPT and Claude
- I need insurance for my small business in Dallas. Which broker would you recommend?, from ChatGPT and Claude
Also written AssuredPartners Dallas
Is this your business?
7Texas Farm Bureau Insurance11%
95%: 4 to 25%
ChatGPT
0%
Claude
33%
Gemini
0%
Questions
2 of 4
Avg. position
2.8
Named in answers to
- Which insurance agency in Dallas can find me cheaper home and car insurance?, from Claude
- Which independent insurance broker in Dallas would you recommend to a family?, from Claude
Also written Texas Farm Bureau Insurance - Dallas
Is this your business?
8Hub International8%
95%: 3 to 22%
ChatGPT
0%
Claude
8%
Gemini
17%
Questions
1 of 4
Avg. position
2
Named in answers to
- I need insurance for my small business in Dallas. Which broker would you recommend?, from Claude and Gemini
Is this your business?
9Thumann Agency8%
95%: 3 to 22%
ChatGPT
0%
Claude
0%
Gemini
25%
Questions
2 of 4
Avg. position
2.3
Named in answers to
- Which insurance agency in Dallas can find me cheaper home and car insurance?, from Gemini
- Which independent insurance broker in Dallas would you recommend to a family?, from Gemini
Is this your business?
10USI Insurance Services8%
95%: 3 to 22%
ChatGPT
17%
Claude
8%
Gemini
0%
Questions
2 of 4
Avg. position
3.3
Named in answers to
- Who is the best insurance broker in Dallas?, from ChatGPT and Claude
- I need insurance for my small business in Dallas. Which broker would you recommend?, from ChatGPT
Is this your business?
11Insurance One Agency6%
95%: 2 to 18%
ChatGPT
0%
Claude
0%
Gemini
17%
Questions
1 of 4
Avg. position
2
Named in answers to
- Which independent insurance broker in Dallas would you recommend to a family?, from Gemini
Is this your business?
12Brightway Insurance6%
95%: 2 to 18%
ChatGPT
17%
Claude
0%
Gemini
0%
Questions
1 of 4
Avg. position
2.5
Named in answers to
- Which insurance agency in Dallas can find me cheaper home and car insurance?, from ChatGPT
Is this your business?
13Insurance1 Services6%
95%: 2 to 18%
ChatGPT
0%
Claude
0%
Gemini
17%
Questions
2 of 4
Avg. position
2.5
Named in answers to
- Who is the best insurance broker in Dallas?, from Gemini
- Which insurance agency in Dallas can find me cheaper home and car insurance?, from Gemini
Is this your business?
14Roach Howard Smith & Barton6%
95%: 2 to 18%
ChatGPT
17%
Claude
0%
Gemini
0%
Questions
1 of 4
Avg. position
2.5
Named in answers to
- Which independent insurance broker in Dallas would you recommend to a family?, from ChatGPT
Is this your business?
15The Baldwin Group6%
95%: 2 to 18%
ChatGPT
17%
Claude
0%
Gemini
0%
Questions
2 of 4
Avg. position
2.5
Named in answers to
- Who is the best insurance broker in Dallas?, from ChatGPT
- I need insurance for my small business in Dallas. Which broker would you recommend?, from ChatGPT
Also written Baldwin Risk Partners
Is this your business?
16Dallas Insurance Agency6%
95%: 2 to 18%
ChatGPT
0%
Claude
0%
Gemini
17%
Questions
2 of 4
Avg. position
3
Named in answers to
- Which insurance agency in Dallas can find me cheaper home and car insurance?, from Gemini
- Which independent insurance broker in Dallas would you recommend to a family?, from Gemini
Is this your business?
17Holmes Murphy6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
1 of 4
Avg. position
3
Named in answers to
- Who is the best insurance broker in Dallas?, from Claude
Is this your business?
18Lawley Insurance6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
1 of 4
Avg. position
3
Named in answers to
- Who is the best insurance broker in Dallas?, from Claude
Is this your business?
19Gallagher6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
1 of 4
Avg. position
5.5
Named in answers to
- Who is the best insurance broker in Dallas?, from Claude
Also written Gallagher Dallas
Is this your business?

Open a row to see each assistant's share of its own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 43 more names came up in a single answer and are counted above but not listed.

Insurance brokers in Dallas: is this your field?

62different names in 36 answers, 43 of them only once. The assistants change their minds from one answer to the next.

Check whether AI names you

Is this your business?

Named on this list? Get the badge for your website and a free scan of who AI assistants recommend to your customers. Use the badge only for a business named here. It records this edition, without verifying ownership or promising future mentions.

AIGROW ScoreIs this your business? See your AIGROW ScoreHow the AIGROW Score is measured

No business can pay to appear in the Index, rise in it or be removed from it. How the Index stays neutral

AI Visibility Index · November 2026

Asked about insurance brokers in Dallas, ChatGPT, Claude and Gemini named Higginbotham most often, in 89% of answers (its AI Recommendation Rate), then Goosehead Insurance (33%) and Swingle Collins & Associates (19%). Across 36 answers they named 62 different businesses, 43 of them only once. Each of four buyer questions was asked three times, in English, in November 2026.

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

89% of answers named Higginbotham

Answers: 36
Businesses named: 62
Named only once: 43
Named by 2+ assistants: 7 of 19
Named again on a rerun: 40%

Edition November 2026. Download the data

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#	ChatGPT	Claude	Gemini
1	Higginbotham92%	Higginbotham83%	Higginbotham92%
2	Goosehead Insurance67%	Goosehead Insurance33%	Swingle Collins & Associates42%
3	Marsh McLennan Agency25%	Texas Farm Bureau Insurance33%	Frost Insurance Agency42%
4	Swingle Collins & Associates17%	AssuredPartners25%	Thumann Agency25%
5	AssuredPartners17%	Marsh McLennan Agency17%	Marsh McLennan Agency17%

Questions about insurance brokers in Dallas

How AI assistants recommend insurance brokers

ChatGPT, Claude and Gemini named Higginbotham most often, in 89% of 36 answers, then Goosehead Insurance (33%) and Swingle Collins & Associates (19%). The names come from what the assistants answered to four buyer questions in November 2026; we have not checked that any of them is good, open or real.

On the first name, yes: each of them named Higginbotham most often. 7 of the 19 listed businesses were named by two or more of them.

Each question was asked three times. Of the names an assistant gave for a question, 40% came back in two or more of those runs; the rest came up once. The 95% range beside each rate in the ranking shows how far it could move by chance.

Run the free checker: it asks ChatGPT, Claude, Gemini and Grok two of the Index questions for insurance brokers, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up. The page on how AI assistants recommend insurance brokers shows what an owner can work on. Nothing can guarantee that an assistant names you.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing

<a href="https://aigrow.gg/index/insurance-brokers/dallas"><img src="https://aigrow.gg/badges/index/2026-11/insurance-brokers/dallas.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Dallas, AIGROW AI Visibility Index, November 2026"></a>

The questions

Asked word for word, three times each, to every assistant. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

1Who is the best insurance broker in Dallas?
2I need insurance for my small business in Dallas. Which broker would you recommend?
3Which insurance agency in Dallas can find me cheaper home and car insurance?
4Which independent insurance broker in Dallas would you recommend to a family?

How to read this page

The full method

What it measures: Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter: 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings: Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong: If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in the United States. From the AI Source Map: 11 answers.

See every site for this category