Insurance brokers in Malmö that AI assistants recommend
We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for insurance brokers in Malmö, three times each, in Swedish, and counted who they named. These are the businesses named in two or more of the 36 answers.
Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.
- Answers
- 36
- Businesses named
- 21
- Named only once
- 5
- Named by 2+ assistants
- 12 of 16
- Named again on a rerun
- 65%
Edition September 2026. Download the data
Asked for insurance brokers in Malmö, ChatGPT, Claude and Gemini most often named Söderberg & Partners (75% of answers), Max Matthiessen (39%) and Willis Towers Watson (31%). Across 36 answers they named 21 different businesses, 5 of them only once. Each of four buyer questions was asked three times, in Swedish, in September 2026.
The ranking
The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.
| # | Business | AI Recommendation Rate | ChatGPT | Claude | Gemini | Questions | Avg. position |
|---|---|---|---|---|---|---|---|
| 1 | Söderberg & PartnersAlso written Söderberg & Partners MalmöIs this your business? | 95%: 59 to 86% | 83% | 75% | 67% | 4 of 4 | 1.2 |
| 2 | Max MatthiessenAlso written Max Matthiessen MalmöIs this your business? | 95%: 25 to 55% | 17% | 75% | 25% | 4 of 4 | 2.7 |
| 3 | Willis Towers WatsonAlso written Willis Towers Watson SverigeIs this your business? | 95%: 18 to 47% | 0% | 25% | 67% | 4 of 4 | 2.7 |
| 4 | AonAlso written Aon Sverige, Aon Sverige, MalmökontorIs this your business? | 95%: 18 to 47% | 17% | 58% | 17% | 3 of 4 | 3.5 |
| 5 | SäkraAlso written Säkra MalmöIs this your business? | 95%: 16 to 44% | 67% | 0% | 17% | 4 of 4 | 1.6 |
| 6 | InsplanetAlso written Insplanet FöretagIs this your business? | 95%: 12 to 38% | 17% | 25% | 25% | 2 of 4 | 3 |
| 7 | CompricerIs this your business? | 95%: 10 to 35% | 17% | 17% | 25% | 1 of 4 | 3.4 |
| 8 | IfAlso written If Skadeförsäkring, If FöretagsförsäkringIs this your business? | 95%: 6 to 29% | 0% | 17% | 25% | 1 of 4 | 3 |
| 9 | MarshIs this your business? | 95%: 6 to 29% | 8% | 0% | 33% | 2 of 4 | 3 |
| 10 | TydligaAlso written Tydliga MalmöIs this your business? | 95%: 4 to 25% | 0% | 0% | 33% | 2 of 4 | 2.5 |
| 11 | Trygg-HansaIs this your business? | 95%: 4 to 25% | 0% | 8% | 25% | 1 of 4 | 2.8 |
| 12 | LänsförsäkringarAlso written Länsförsäkringar SkåneIs this your business? | 95%: 4 to 25% | 0% | 17% | 17% | 1 of 4 | 3 |
| 13 | SvedeaIs this your business? | 95%: 3 to 22% | 0% | 8% | 17% | 1 of 4 | 5 |
| 14 | FörsäkringsmäklarnaAlso written Försäkringsmäklarna i MalmöIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 2 of 4 | 3.5 |
| 15 | FolksamIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 4.5 |
| 16 | Försäkringskonsult i MalmöAlso written Försäkringskonsult i Malmö ABIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 4.5 |
Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 5 more names came up in a single answer and are counted above but not listed.
Is this your business?
See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.
What each assistant said
The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.
| # | ChatGPT | Claude | Gemini |
|---|---|---|---|
| 1 | Söderberg & Partners83% | Söderberg & Partners75% | Söderberg & Partners67% |
| 2 | Säkra67% | Max Matthiessen75% | Willis Towers Watson67% |
| 3 | Max Matthiessen17% | Aon58% | Marsh33% |
| 4 | Aon17% | Willis Towers Watson25% | Tydliga33% |
| 5 | Insplanet17% | Insplanet25% | Max Matthiessen25% |
Claude named no business in 3 of its 12 answers.
Named here? Put it on your site
Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.
<a href="https://aigrow.gg/index/insurance-brokers/malmo"><img src="https://aigrow.gg/badges/index/2026-09/insurance-brokers/malmo.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Malmö, AIGROW AI Visibility Index, September 2026"></a>The questions
Asked word for word, three times each, to every assistant, in Swedish. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.
- 1Vem är den bästa försäkringsförmedlaren i Malmö?Who is the best insurance broker in Malmö?
- 2Jag behöver en försäkring för mitt småföretag i Malmö. Vilken förmedlare rekommenderar du?I need insurance for my small business in Malmö. Which broker would you recommend?
- 3Vilken försäkringsbyrå i Malmö kan hitta billigare hem- och bilförsäkring åt mig?Which insurance agency in Malmö can find me cheaper home and car insurance?
- 4Vilken oberoende försäkringsförmedlare i Malmö skulle du rekommendera till en familj?Which independent insurance broker in Malmö would you recommend to a family?
How to read this page
- What it measures
- Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
- Why the ranges matter
- 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
- One business, several spellings
- Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
- A name is wrong
- If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.
Elsewhere in the Index
Is your business on this list?
The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.
Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0