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AI Visibility Index · September 2026

Insurance brokers in Stockholm that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for insurance brokers in Stockholm, three times each, in Swedish, and counted who they named. These are the businesses named in two or more of the 36 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Insurance brokers · Stockholm
86%of answers named Söderberg & Partners
Answers
36
Businesses named
29
Named only once
8
Named by 2+ assistants
11 of 21
Named again on a rerun
65%

Edition September 2026. Download the data

Asked for insurance brokers in Stockholm, ChatGPT, Claude and Gemini most often named Söderberg & Partners (86% of answers), Insplanet (47%) and Max Matthiessen (44%). Across 36 answers they named 29 different businesses, 8 of them only once. Each of four buyer questions was asked three times, in Swedish, in September 2026.

The ranking

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Insurance brokers in Stockholm named by AI assistants, September 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. position
1Söderberg & PartnersIs this your business?86%95%: 71 to 94%75%100%83%4 of 41.3
2InsplanetIs this your business?47%95%: 32 to 63%25%75%42%4 of 42.8
3Max MatthiessenIs this your business?44%95%: 30 to 60%8%83%42%4 of 42.4
4AonAlso written Aon Sverige, Aon SwedenIs this your business?28%95%: 16 to 44%8%50%25%3 of 43.9
5Willis Towers WatsonAlso written Willis Towers Watson SverigeIs this your business?25%95%: 14 to 41%0%42%33%2 of 42.9
6CompricerIs this your business?19%95%: 10 to 35%25%25%8%1 of 42.7
7IfAlso written If Skadeförsäkring, If FöretagsförsäkringIs this your business?17%95%: 8 to 32%0%25%25%1 of 42.8
8Trygg-HansaAlso written Trygg-Hansa FöretagIs this your business?17%95%: 8 to 32%0%25%25%1 of 43.5
9LänsförsäkringarAlso written Länsförsäkringar StockholmIs this your business?17%95%: 8 to 32%0%25%25%1 of 44.2
10MarshAlso written Marsh SwedenIs this your business?14%95%: 6 to 29%8%0%33%2 of 43.6
11SäkraIs this your business?11%95%: 4 to 25%33%0%0%2 of 41.8
12TydligaIs this your business?11%95%: 4 to 25%0%0%33%2 of 43.3
13SvedeaIs this your business?8%95%: 3 to 22%0%8%17%2 of 43.7
14FolksamIs this your business?8%95%: 3 to 22%0%0%25%1 of 45
15HjertaIs this your business?6%95%: 2 to 18%17%0%0%1 of 42.5
16AdviserAlso written Adviser Försäkringsförmedling, Adviser FörsäkringsmäklareIs this your business?6%95%: 2 to 18%0%0%17%1 of 43
17ZmartaIs this your business?6%95%: 2 to 18%17%0%0%1 of 43
18Adekvat FörsäkringIs this your business?6%95%: 2 to 18%0%17%0%2 of 45
19FörsäkringsmäklarnaIs this your business?6%95%: 2 to 18%0%0%17%1 of 45
20Svensk FörsäkringsförmedlingIs this your business?6%95%: 2 to 18%0%17%0%2 of 45
21Nordic Försäkring & RiskhanteringIs this your business?6%95%: 2 to 18%0%17%0%1 of 45.5

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 8 more names came up in a single answer and are counted above but not listed.

Is this your business?

See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.

Check your businessNamed above? Add the badgeWhat the audit does

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Söderberg & Partners75%Söderberg & Partners100%Söderberg & Partners83%
2Säkra33%Max Matthiessen83%Insplanet42%
3Insplanet25%Insplanet75%Max Matthiessen42%
4Compricer25%Aon50%Willis Towers Watson33%
5Hjerta17%Willis Towers Watson42%Marsh33%

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Insurance brokers in Stockholm, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/insurance-brokers/stockholm"><img src="https://aigrow.gg/badges/index/2026-09/insurance-brokers/stockholm.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Stockholm, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in Swedish. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Vem är den bästa försäkringsförmedlaren i Stockholm?Who is the best insurance broker in Stockholm?
  2. 2Jag behöver en försäkring för mitt småföretag i Stockholm. Vilken förmedlare rekommenderar du?I need insurance for my small business in Stockholm. Which broker would you recommend?
  3. 3Vilken försäkringsbyrå i Stockholm kan hitta billigare hem- och bilförsäkring åt mig?Which insurance agency in Stockholm can find me cheaper home and car insurance?
  4. 4Vilken oberoende försäkringsförmedlare i Stockholm skulle du rekommendera till en familj?Which independent insurance broker in Stockholm would you recommend to a family?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Elsewhere in the Index

Insurance brokers elsewhere
GothenburgMalmöAarhusAmsterdamAntwerpAustin
Also in Stockholm
DentistsLawyersAccountantsPlumbersGymsReal estate agencies

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Run the free AI scanRead the method

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0