Insurance brokers in Naples that AI assistants recommend
We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for insurance brokers in Naples, three times each, in Italian, and counted who they named. These are the businesses named in two or more of the 36 answers.
Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.
- Answers
- 36
- Businesses named
- 26
- Named only once
- 8
- Named by 2+ assistants
- 6 of 18
- Named again on a rerun
- 52%
Edition September 2026. Download the data
Asked for insurance brokers in Naples, ChatGPT, Claude and Gemini most often named Aon (31% of answers), Marsh (25%) and GBSAPRI (19%). Across 36 answers they named 26 different businesses, 8 of them only once. Each of four buyer questions was asked three times, in Italian, in September 2026.
The ranking
The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.
| # | Business | AI Recommendation Rate | ChatGPT | Claude | Gemini | Questions | Avg. position |
|---|---|---|---|---|---|---|---|
| 1 | AonAlso written Aon Italia, Aon S.p.A.Is this your business? | 95%: 18 to 47% | 25% | 17% | 50% | 2 of 4 | 2.1 |
| 2 | MarshAlso written Marsh Italia, Marsh S.p.A.Is this your business? | 95%: 14 to 41% | 8% | 17% | 50% | 2 of 4 | 2.9 |
| 3 | GBSAPRIAlso written GBSAPRI S.p.A.Is this your business? | 95%: 10 to 35% | 42% | 0% | 17% | 3 of 4 | 1.7 |
| 4 | AllianzAlso written Allianz - Agenzia Napoli CentroIs this your business? | 95%: 10 to 35% | 8% | 0% | 50% | 3 of 4 | 2 |
| 5 | AssitecaAlso written Assiteca S.p.A.Is this your business? | 95%: 10 to 35% | 17% | 17% | 25% | 2 of 4 | 2.3 |
| 6 | UnipolSaiAlso written UnipolSai - Agenzia Napoli, UnipolSai Assicurazioni, UnipolSai Assicurazioni - Agenzia Napoli Centro DirezionaleIs this your business? | 95%: 10 to 35% | 8% | 0% | 50% | 3 of 4 | 3.1 |
| 7 | GeneraliAlso written Generali Italia - Agenzia Napoli Vomero, Assicurazioni Generali, Assicurazioni Generali - Agenzia Napoli Via MedinaIs this your business? | 95%: 8 to 32% | 0% | 0% | 50% | 3 of 4 | 1.8 |
| 8 | AXA AssicurazioniAlso written Axa Assicurazioni - Agenzia Napoli, Axa Assicurazioni, AXA Assicurazioni - Agenzia Napoli ChiaiaIs this your business? | 95%: 6 to 29% | 0% | 0% | 42% | 2 of 4 | 4 |
| 9 | Howden AssitecaIs this your business? | 95%: 4 to 25% | 33% | 0% | 0% | 3 of 4 | 1.8 |
| 10 | Ital BrokersAlso written Ital Brokers S.p.A., ItalBrokersIs this your business? | 95%: 4 to 25% | 0% | 0% | 33% | 2 of 4 | 5.3 |
| 11 | Assicura BrokerIs this your business? | 95%: 3 to 22% | 0% | 0% | 25% | 2 of 4 | 1 |
| 12 | Facile.itIs this your business? | 95%: 3 to 22% | 25% | 0% | 0% | 1 of 4 | 1 |
| 13 | GBSaprianoIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 2 |
| 14 | HowdenAlso written Howden ItaliaIs this your business? | 95%: 2 to 18% | 17% | 0% | 0% | 1 of 4 | 2 |
| 15 | Segugio.itIs this your business? | 95%: 2 to 18% | 17% | 0% | 0% | 1 of 4 | 2 |
| 16 | MAGAlso written MAG S.p.A.Is this your business? | 95%: 2 to 18% | 17% | 0% | 0% | 2 of 4 | 2.5 |
| 17 | Gallagher ItaliaIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 3 |
| 18 | Groupama AssicurazioniAlso written Groupama Assicurazioni - Agenzia Napoli, Groupama Assicurazioni - Agenzia Napoli CentroIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 5 |
Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 8 more names came up in a single answer and are counted above but not listed.
Is this your business?
See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.
What each assistant said
The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.
| # | ChatGPT | Claude | Gemini |
|---|---|---|---|
| 1 | GBSAPRI42% | Aon17% | Aon50% |
| 2 | Howden Assiteca33% | Marsh17% | Marsh50% |
| 3 | Aon25% | Assiteca17% | Allianz50% |
| 4 | Facile.it25% | No other name twice | UnipolSai50% |
| 5 | Assiteca17% | Generali50% |
ChatGPT named no business in 1 of its 12 answers. Claude named no business in 10 of its 12 answers.
Named here? Put it on your site
Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.
<a href="https://aigrow.gg/index/insurance-brokers/naples"><img src="https://aigrow.gg/badges/index/2026-09/insurance-brokers/naples.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Naples, AIGROW AI Visibility Index, September 2026"></a>The questions
Asked word for word, three times each, to every assistant, in Italian. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.
- 1Qual è il miglior broker assicurativo a Napoli?Who is the best insurance broker in Naples?
- 2Mi serve un'assicurazione per la mia piccola impresa a Napoli: quale broker mi consiglieresti?I need insurance for my small business in Naples. Which broker would you recommend?
- 3Quale agenzia assicurativa a Napoli può trovarmi un'assicurazione casa e auto più conveniente?Which insurance agency in Naples can find me cheaper home and car insurance?
- 4Quale broker assicurativo indipendente a Napoli consiglieresti a una famiglia?Which independent insurance broker in Naples would you recommend to a family?
How to read this page
- What it measures
- Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
- Why the ranges matter
- 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
- One business, several spellings
- Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
- A name is wrong
- If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.
Where the assistants look
The sites read most often, with web search on, before the assistants answer about this category in Italy. From the AI Source Map: 8 answers.
- reddit.com
- Read in 88% of the answers
- wikipedia.org
- Read in 88% of the answers
- howdengroup.com
- Read in 38% of the answers
Is your business on this list?
The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.
Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0