Insurance brokers in Florence that AI assistants recommend
We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for insurance brokers in Florence, three times each, in Italian, and counted who they named. These are the businesses named in two or more of the 36 answers.
Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.
- Answers
- 36
- Businesses named
- 24
- Named only once
- 9
- Named by 2+ assistants
- 8 of 15
- Named again on a rerun
- 43%
Edition September 2026. Download the data
Asked for insurance brokers in Florence, ChatGPT, Claude and Gemini most often named Aon (47% of answers), Marsh (33%) and Generali (31%). Across 36 answers they named 24 different businesses, 9 of them only once. Each of four buyer questions was asked three times, in Italian, in September 2026.
The ranking
The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.
| # | Business | AI Recommendation Rate | ChatGPT | Claude | Gemini | Questions | Avg. position |
|---|---|---|---|---|---|---|---|
| 1 | AonAlso written Aon Italia, Aon S.p.A., Aon Firenze, AON Italia, Aon S.p.A. - Sede di FirenzeIs this your business? | 95%: 32 to 63% | 42% | 33% | 67% | 3 of 4 | 2.9 |
| 2 | MarshAlso written Marsh Italia, Marsh Firenze, Marsh S.p.A., Marsh S.p.A. - Ufficio di FirenzeIs this your business? | 95%: 20 to 50% | 25% | 17% | 58% | 3 of 4 | 3.3 |
| 3 | GeneraliAlso written Assicurazioni Generali, Assicurazioni Generali - Agenzia Firenze Centro, Generali Italia - Agenzia Firenze Belfiore, Generali Italia - Agenzia Firenze Centro, Generali Italia - Agenzia Firenze Via della Scala, Generali Italia - agenzie FirenzeIs this your business? | 95%: 18 to 47% | 0% | 17% | 75% | 4 of 4 | 1.9 |
| 4 | AssitecaAlso written Assiteca Firenze, Assiteca S.p.A.Is this your business? | 95%: 14 to 41% | 25% | 42% | 8% | 4 of 4 | 1 |
| 5 | AllianzAlso written Allianz - Agenzia Firenze Centro, Allianz - Agenzia Firenze, Allianz Agenzia Firenze, Allianz Agenzia Firenze CentroIs this your business? | 95%: 12 to 38% | 0% | 8% | 58% | 3 of 4 | 2.6 |
| 6 | UnipolSaiAlso written UnipolSai - Agenzia Firenze, UnipolSai Assicurazioni, UnipolSai Assicurazioni - Agenzia FirenzeIs this your business? | 95%: 8 to 32% | 0% | 0% | 50% | 3 of 4 | 2.8 |
| 7 | Howden AssitecaAlso written Howden Assiteca S.p.A.Is this your business? | 95%: 6 to 29% | 42% | 0% | 0% | 3 of 4 | 1 |
| 8 | Facile.itAlso written Facile.it Store FirenzeIs this your business? | 95%: 6 to 29% | 25% | 17% | 0% | 2 of 4 | 2.4 |
| 9 | Willis Towers WatsonAlso written Willis Towers Watson Firenze, Willis Towers Watson Italia, Willis Towers Watson S.p.A.Is this your business? | 95%: 6 to 29% | 8% | 33% | 0% | 3 of 4 | 2.6 |
| 10 | Ital BrokersAlso written Ital Brokers S.p.A., Ital Brokers S.p.A. - Sede di FirenzeIs this your business? | 95%: 4 to 25% | 0% | 0% | 33% | 3 of 4 | 4.3 |
| 11 | Axa Assicurazioni - Agenzia FirenzeIs this your business? | 95%: 3 to 22% | 0% | 0% | 25% | 1 of 4 | 4 |
| 12 | UnipolAlso written Unipol Agenzia Firenze, Unipol Assicurazioni, Unipol FirenzeIs this your business? | 95%: 3 to 22% | 8% | 17% | 0% | 2 of 4 | 4 |
| 13 | Italservice BrokerIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 2 of 4 | 2 |
| 14 | GallagherAlso written Gallagher ItaliaIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 4.5 |
| 15 | Cattolica Assicurazioni - Agenzia FirenzeIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 5 |
Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 9 more names came up in a single answer and are counted above but not listed.
Is this your business?
See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.
What each assistant said
The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.
| # | ChatGPT | Claude | Gemini |
|---|---|---|---|
| 1 | Aon42% | Assiteca42% | Generali75% |
| 2 | Howden Assiteca42% | Aon33% | Aon67% |
| 3 | Marsh25% | Willis Towers Watson33% | Marsh58% |
| 4 | Assiteca25% | Marsh17% | Allianz58% |
| 5 | Facile.it25% | Generali17% | UnipolSai50% |
ChatGPT named no business in 1 of its 12 answers. Claude named no business in 7 of its 12 answers.
Named here? Put it on your site
Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.
<a href="https://aigrow.gg/index/insurance-brokers/florence"><img src="https://aigrow.gg/badges/index/2026-09/insurance-brokers/florence.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Florence, AIGROW AI Visibility Index, September 2026"></a>The questions
Asked word for word, three times each, to every assistant, in Italian. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.
- 1Qual è il miglior broker assicurativo a Firenze?Who is the best insurance broker in Florence?
- 2Mi serve un'assicurazione per la mia piccola impresa a Firenze: quale broker mi consiglieresti?I need insurance for my small business in Florence. Which broker would you recommend?
- 3Quale agenzia assicurativa a Firenze può trovarmi un'assicurazione casa e auto più conveniente?Which insurance agency in Florence can find me cheaper home and car insurance?
- 4Quale broker assicurativo indipendente a Firenze consiglieresti a una famiglia?Which independent insurance broker in Florence would you recommend to a family?
How to read this page
- What it measures
- Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
- Why the ranges matter
- 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
- One business, several spellings
- Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
- A name is wrong
- If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.
Where the assistants look
The sites read most often, with web search on, before the assistants answer about this category in Italy. From the AI Source Map: 8 answers.
- reddit.com
- Read in 88% of the answers
- wikipedia.org
- Read in 88% of the answers
- howdengroup.com
- Read in 38% of the answers
Is your business on this list?
The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.
Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0