Insurance brokers in Palermo that AI assistants recommend

Assiteca is named most, in 36% of 36 answers.

Insurance brokers in Palermo named by AI assistants, November 2026

  1. 1Assiteca36%

    95%: 23 to 52%

    ChatGPT
    58%
    Claude
    42%
    Gemini
    8%
    Questions
    4 of 4
    Avg. position
    1.8

    Named in answers to

    • Who is the best insurance broker in Palermo?, from ChatGPT
    • I need insurance for my small business in Palermo. Which broker would you recommend?, from ChatGPT, Claude and Gemini
    • Which insurance agency in Palermo can find me cheaper home and car insurance?, from Claude
    • Which independent insurance broker in Palermo would you recommend to a family?, from ChatGPT

    Also written Assiteca S.p.A., Assiteca Palermo

    Is this your business?
  2. 2Generali36%

    95%: 23 to 52%

    ChatGPT
    8%
    Claude
    33%
    Gemini
    67%
    Questions
    4 of 4
    Avg. position
    1.9

    Named in answers to

    • Who is the best insurance broker in Palermo?, from Gemini
    • I need insurance for my small business in Palermo. Which broker would you recommend?, from Claude and Gemini
    • Which insurance agency in Palermo can find me cheaper home and car insurance?, from ChatGPT, Claude and Gemini
    • Which independent insurance broker in Palermo would you recommend to a family?, from Gemini

    Also written Assicurazioni Generali - Agenzia Palermo Libertà, Generali Italia - Agenzia Palermo Notarbartolo, Assicurazioni Generali, Generali Italia - Agenzia Palermo, Agenzia Generali Palermo, Generali Italia

    Is this your business?
  3. 3Allianz33%

    95%: 20 to 50%

    ChatGPT
    0%
    Claude
    33%
    Gemini
    67%
    Questions
    4 of 4
    Avg. position
    2.5

    Named in answers to

    • Who is the best insurance broker in Palermo?, from Gemini
    • I need insurance for my small business in Palermo. Which broker would you recommend?, from Claude and Gemini
    • Which insurance agency in Palermo can find me cheaper home and car insurance?, from Claude and Gemini
    • Which independent insurance broker in Palermo would you recommend to a family?, from Gemini

    Also written Allianz - Agenzia Palermo Libertà, Allianz Agenzia Palermo, Allianz - Agenzia Palermo, Allianz - Agenzia Palermo Sciuti

    Is this your business?
  4. 4Aon33%

    95%: 20 to 50%

    ChatGPT
    50%
    Claude
    33%
    Gemini
    17%
    Questions
    3 of 4
    Avg. position
    2.6

    Named in answers to

    • Who is the best insurance broker in Palermo?, from ChatGPT
    • I need insurance for my small business in Palermo. Which broker would you recommend?, from ChatGPT, Claude and Gemini
    • Which insurance agency in Palermo can find me cheaper home and car insurance?, from Claude

    Also written Aon S.p.A., Aon Italia, Aon Palermo

    Is this your business?
  5. 5UnipolSai31%

    95%: 18 to 47%

    ChatGPT
    0%
    Claude
    33%
    Gemini
    58%
    Questions
    4 of 4
    Avg. position
    3.4

    Named in answers to

    • Who is the best insurance broker in Palermo?, from Gemini
    • I need insurance for my small business in Palermo. Which broker would you recommend?, from Claude and Gemini
    • Which insurance agency in Palermo can find me cheaper home and car insurance?, from Claude and Gemini
    • Which independent insurance broker in Palermo would you recommend to a family?, from Gemini

    Also written UnipolSai - Agenzia Palermo Centro, UnipolSai Agenzia Palermo, UnipolSai - Agenzia Palermo, Unipol Sai

    Is this your business?
  6. 6Marsh19%

    95%: 10 to 35%

    ChatGPT
    33%
    Claude
    8%
    Gemini
    17%
    Questions
    2 of 4
    Avg. position
    2.6

    Named in answers to

    • Who is the best insurance broker in Palermo?, from ChatGPT
    • I need insurance for my small business in Palermo. Which broker would you recommend?, from ChatGPT, Claude and Gemini

    Also written Marsh S.p.A., Marsh Italia

    Is this your business?
  7. 7Facile.it14%

    95%: 6 to 29%

    ChatGPT
    25%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    2.2

    Named in answers to

    • Which insurance agency in Palermo can find me cheaper home and car insurance?, from ChatGPT and Claude

    Also written Facile.it Palermo

    Is this your business?
  8. 8Willis Towers Watson11%

    95%: 4 to 25%

    ChatGPT
    0%
    Claude
    33%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    3.3

    Named in answers to

    • I need insurance for my small business in Palermo. Which broker would you recommend?, from Claude
    • Which insurance agency in Palermo can find me cheaper home and car insurance?, from Claude

    Also written Willis Towers Watson Italia, Willis Towers Watson Palermo

    Is this your business?
  9. 9Assicura Broker8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    25%
    Questions
    3 of 4
    Avg. position
    2

    Named in answers to

    • Who is the best insurance broker in Palermo?, from Gemini
    • I need insurance for my small business in Palermo. Which broker would you recommend?, from Gemini
    • Which independent insurance broker in Palermo would you recommend to a family?, from Gemini

    Also written Assicura Broker S.r.l.

    Is this your business?
  10. 10Segugio.it8%

    95%: 3 to 22%

    ChatGPT
    25%
    Claude
    0%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    2

    Named in answers to

    • Which insurance agency in Palermo can find me cheaper home and car insurance?, from ChatGPT
    Is this your business?
  11. 11G.A. Broker S.r.l.6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    17%
    Questions
    1 of 4
    Avg. position
    1

    Named in answers to

    • Which independent insurance broker in Palermo would you recommend to a family?, from Gemini
    Is this your business?
  12. 12Prima Assicurazioni6%

    95%: 2 to 18%

    ChatGPT
    8%
    Claude
    8%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    2

    Named in answers to

    • Which insurance agency in Palermo can find me cheaper home and car insurance?, from ChatGPT and Claude
    Is this your business?

Open a row to see each assistant's share of its own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 15 more names came up in a single answer and are counted above but not listed.

Insurance brokers in Palermo: is this your field?

27different names in 36 answers, 15 of them only once. The assistants change their minds from one answer to the next.

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How the AIGROW Score is measured

No business can pay to appear in the Index, rise in it or be removed from it. How the Index stays neutral

AI Visibility Index · November 2026

Asked about insurance brokers in Palermo, ChatGPT, Claude and Gemini named Assiteca most often, in 36% of answers (its AI Recommendation Rate), then Generali (36%) and Allianz (33%). Across 36 answers they named 27 different businesses, 15 of them only once. Each of four buyer questions was asked three times, in Italian, in November 2026.

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Insurance brokers · Palermo

36% of answers named Assiteca

Answers
36
Businesses named
27
Named only once
15
Named by 2+ assistants
8 of 12
Named again on a rerun
48%

Edition November 2026. Download the data

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What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Assiteca58%Assiteca42%Generali67%
2Aon50%Generali33%Allianz67%
3Marsh33%Allianz33%UnipolSai58%
4Facile.it25%Aon33%Assicura Broker25%
5Segugio.it25%UnipolSai33%Aon17%

ChatGPT named no business in 1 of its 12 answers. Claude named no business in 6 of its 12 answers.

Questions about insurance brokers in Palermo

ChatGPT, Claude and Gemini named Assiteca most often, in 36% of 36 answers, then Generali (36%) and Allianz (33%). The names come from what the assistants answered to four buyer questions in November 2026; we have not checked that any of them is good, open or real.

Not always. ChatGPT named Assiteca most often (58% of its answers), Claude Assiteca (42%) and Gemini Generali (67%). 8 of the 12 listed businesses were named by two or more of them.

Each question was asked three times. Of the names an assistant gave for a question, 48% came back in two or more of those runs; the rest came up once. The 95% range beside each rate in the ranking shows how far it could move by chance.

Run the free checker: it asks ChatGPT, Claude, Gemini and Grok two of the Index questions for insurance brokers, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up. The page on how AI assistants recommend insurance brokers shows what an owner can work on. Nothing can guarantee that an assistant names you.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Named by AI assistants: Insurance brokers in Palermo, AIGROW AI Visibility Index, November 2026
<a href="https://aigrow.gg/index/insurance-brokers/palermo"><img src="https://aigrow.gg/badges/index/2026-11/insurance-brokers/palermo.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Palermo, AIGROW AI Visibility Index, November 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in Italian. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Qual è il miglior broker assicurativo a Palermo?Who is the best insurance broker in Palermo?
  2. 2Mi serve un'assicurazione per la mia piccola impresa a Palermo: quale broker mi consiglieresti?I need insurance for my small business in Palermo. Which broker would you recommend?
  3. 3Quale agenzia assicurativa a Palermo può trovarmi un'assicurazione casa e auto più conveniente?Which insurance agency in Palermo can find me cheaper home and car insurance?
  4. 4Quale broker assicurativo indipendente a Palermo consiglieresti a una famiglia?Which independent insurance broker in Palermo would you recommend to a family?

How to read this page

What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in Italy. From the AI Source Map: 8 answers.

reddit.com
Read in 88% of the answers
wikipedia.org
Read in 88% of the answers
howdengroup.com
Read in 38% of the answers

AI Visibility Index

Elsewhere in the Index

Insurance brokers elsewhere

Not on this list? See what ChatGPT says about your business

Insurance brokers, Palermo: see whether the assistants name you, or someone else.

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Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0