Insurance brokers in Sydney that AI assistants recommend

Honan Insurance Group is named most, in 39% of 36 answers.

Insurance brokers in Sydney named by AI assistants, November 2026

  1. 1Honan Insurance Group39%

    95%: 25 to 55%

    ChatGPT
    8%
    Claude
    67%
    Gemini
    42%
    Questions
    3 of 4
    Avg. position
    1.6

    Named in answers to

    • Who is the best insurance broker in Sydney?, from Claude and Gemini
    • I need insurance for my small business in Sydney. Which broker would you recommend?, from Claude
    • Which independent insurance broker in Sydney would you recommend to a family?, from ChatGPT, Claude and Gemini
    Is this your business?
  2. 2Austbrokers36%

    95%: 23 to 52%

    ChatGPT
    58%
    Claude
    50%
    Gemini
    0%
    Questions
    4 of 4
    Avg. position
    1.9

    Named in answers to

    • Who is the best insurance broker in Sydney?, from Claude
    • I need insurance for my small business in Sydney. Which broker would you recommend?, from ChatGPT and Claude
    • Which insurance agency in Sydney can find me cheaper home and car insurance?, from ChatGPT
    • Which independent insurance broker in Sydney would you recommend to a family?, from ChatGPT and Claude

    Also written Austbrokers Sydney

    Is this your business?
  3. 3Steadfast Group33%

    95%: 20 to 50%

    ChatGPT
    42%
    Claude
    17%
    Gemini
    42%
    Questions
    4 of 4
    Avg. position
    2.6

    Named in answers to

    • Who is the best insurance broker in Sydney?, from ChatGPT and Gemini
    • I need insurance for my small business in Sydney. Which broker would you recommend?, from Claude and Gemini
    • Which insurance agency in Sydney can find me cheaper home and car insurance?, from ChatGPT
    • Which independent insurance broker in Sydney would you recommend to a family?, from Claude and Gemini

    Also written Steadfast

    Is this your business?
  4. 4Gallagher33%

    95%: 20 to 50%

    ChatGPT
    42%
    Claude
    17%
    Gemini
    42%
    Questions
    3 of 4
    Avg. position
    2.9

    Named in answers to

    • Who is the best insurance broker in Sydney?, from ChatGPT, Claude and Gemini
    • I need insurance for my small business in Sydney. Which broker would you recommend?, from ChatGPT, Claude and Gemini
    • Which independent insurance broker in Sydney would you recommend to a family?, from Gemini

    Also written Gallagher Australia, Gallagher Insurance, Arthur J. Gallagher & Co.

    Is this your business?
  5. 5Aon28%

    95%: 16 to 44%

    ChatGPT
    42%
    Claude
    8%
    Gemini
    33%
    Questions
    3 of 4
    Avg. position
    2.2

    Named in answers to

    • Who is the best insurance broker in Sydney?, from ChatGPT, Claude and Gemini
    • I need insurance for my small business in Sydney. Which broker would you recommend?, from ChatGPT and Gemini
    • Which insurance agency in Sydney can find me cheaper home and car insurance?, from ChatGPT

    Also written Aon Australia

    Is this your business?
  6. 6Insurance House28%

    95%: 16 to 44%

    ChatGPT
    8%
    Claude
    67%
    Gemini
    8%
    Questions
    4 of 4
    Avg. position
    3.8

    Named in answers to

    • Who is the best insurance broker in Sydney?, from Claude
    • I need insurance for my small business in Sydney. Which broker would you recommend?, from Claude
    • Which insurance agency in Sydney can find me cheaper home and car insurance?, from Gemini
    • Which independent insurance broker in Sydney would you recommend to a family?, from ChatGPT and Claude
    Is this your business?
  7. 7Marsh25%

    95%: 14 to 41%

    ChatGPT
    42%
    Claude
    17%
    Gemini
    17%
    Questions
    2 of 4
    Avg. position
    3.4

    Named in answers to

    • Who is the best insurance broker in Sydney?, from ChatGPT, Claude and Gemini
    • I need insurance for my small business in Sydney. Which broker would you recommend?, from ChatGPT and Gemini

    Also written Marsh Australia

    Is this your business?
  8. 8iSelect22%

    95%: 12 to 38%

    ChatGPT
    17%
    Claude
    25%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    2.3

    Named in answers to

    • Which insurance agency in Sydney can find me cheaper home and car insurance?, from ChatGPT, Claude and Gemini
    Is this your business?
  9. 9Compare the Market19%

    95%: 10 to 35%

    ChatGPT
    8%
    Claude
    25%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    1.3

    Named in answers to

    • Which insurance agency in Sydney can find me cheaper home and car insurance?, from ChatGPT, Claude and Gemini

    Also written Compare the Market Australia

    Is this your business?
  10. 10Steadfast Insurance Brokers11%

    95%: 4 to 25%

    ChatGPT
    0%
    Claude
    33%
    Gemini
    0%
    Questions
    3 of 4
    Avg. position
    3

    Named in answers to

    • Who is the best insurance broker in Sydney?, from Claude
    • I need insurance for my small business in Sydney. Which broker would you recommend?, from Claude
    • Which insurance agency in Sydney can find me cheaper home and car insurance?, from Claude
    Is this your business?
  11. 11Resilium Insurance Broking11%

    95%: 4 to 25%

    ChatGPT
    0%
    Claude
    33%
    Gemini
    0%
    Questions
    3 of 4
    Avg. position
    4.3

    Named in answers to

    • Who is the best insurance broker in Sydney?, from Claude
    • I need insurance for my small business in Sydney. Which broker would you recommend?, from Claude
    • Which independent insurance broker in Sydney would you recommend to a family?, from Claude
    Is this your business?
  12. 12BizCover8%

    95%: 3 to 22%

    ChatGPT
    25%
    Claude
    0%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    2

    Named in answers to

    • I need insurance for my small business in Sydney. Which broker would you recommend?, from ChatGPT
    Is this your business?
  13. 13Finder8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    2.7

    Named in answers to

    • Which insurance agency in Sydney can find me cheaper home and car insurance?, from Gemini
    Is this your business?
  14. 14Budget Direct8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    25%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    3

    Named in answers to

    • Which insurance agency in Sydney can find me cheaper home and car insurance?, from Claude
    Is this your business?
  15. 15Youi8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    25%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    4

    Named in answers to

    • Which insurance agency in Sydney can find me cheaper home and car insurance?, from Claude
    Is this your business?
  16. 16PSC Insurance Group8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    8%
    Questions
    1 of 4
    Avg. position
    5

    Named in answers to

    • Who is the best insurance broker in Sydney?, from Claude and Gemini

    Also written PSC Insurance Brokers

    Is this your business?
  17. 17Australia Post Insurance8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    25%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    5.3

    Named in answers to

    • Which insurance agency in Sydney can find me cheaper home and car insurance?, from Claude
    Is this your business?
  18. 18NRMA Insurance8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    25%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    5.7

    Named in answers to

    • Which insurance agency in Sydney can find me cheaper home and car insurance?, from Claude
    Is this your business?
  19. 19NTI Insurance Brokers8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    25%
    Gemini
    0%
    Questions
    3 of 4
    Avg. position
    6

    Named in answers to

    • Who is the best insurance broker in Sydney?, from Claude
    • I need insurance for my small business in Sydney. Which broker would you recommend?, from Claude
    • Which independent insurance broker in Sydney would you recommend to a family?, from Claude
    Is this your business?
  20. 20Austbrokers ABS6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    17%
    Questions
    2 of 4
    Avg. position
    2

    Named in answers to

    • Who is the best insurance broker in Sydney?, from Gemini
    • Which independent insurance broker in Sydney would you recommend to a family?, from Gemini
    Is this your business?
  21. 21Austbrokers Coast to Coast6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    2.5

    Named in answers to

    • I need insurance for my small business in Sydney. Which broker would you recommend?, from Claude
    • Which independent insurance broker in Sydney would you recommend to a family?, from Claude
    Is this your business?
  22. 22Coverforce6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    17%
    Questions
    2 of 4
    Avg. position
    3

    Named in answers to

    • Who is the best insurance broker in Sydney?, from Gemini
    • Which independent insurance broker in Sydney would you recommend to a family?, from Gemini
    Is this your business?
  23. 23NM Insurance6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    4

    Named in answers to

    • Which independent insurance broker in Sydney would you recommend to a family?, from Claude

    Also written NM Insurance Brokers

    Is this your business?
  24. 24Steadfast Group brokers6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    5

    Named in answers to

    • Who is the best insurance broker in Sydney?, from Claude

    Also written Steadfast Group Brokers

    Is this your business?
  25. 25BJS Insurance Brokers6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    6.5

    Named in answers to

    • I need insurance for my small business in Sydney. Which broker would you recommend?, from Claude
    Is this your business?

Open a row to see each assistant's share of its own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 20 more names came up in a single answer and are counted above but not listed.

Insurance brokers in Sydney: is this your field?

45different names in 36 answers, 20 of them only once. The assistants change their minds from one answer to the next.

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How the AIGROW Score is measured

No business can pay to appear in the Index, rise in it or be removed from it. How the Index stays neutral

AI Visibility Index · November 2026

Asked about insurance brokers in Sydney, ChatGPT, Claude and Gemini named Honan Insurance Group most often, in 39% of answers (its AI Recommendation Rate), then Austbrokers (36%) and Steadfast Group (33%). Across 36 answers they named 45 different businesses, 20 of them only once. Each of four buyer questions was asked three times, in English, in November 2026.

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Insurance brokers · Sydney

39% of answers named Honan Insurance Group

Answers
36
Businesses named
45
Named only once
20
Named by 2+ assistants
10 of 25
Named again on a rerun
49%

Edition November 2026. Download the data

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What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Austbrokers58%Honan Insurance Group67%Honan Insurance Group42%
2Steadfast Group42%Insurance House67%Steadfast Group42%
3Gallagher42%Austbrokers50%Gallagher42%
4Aon42%Steadfast Insurance Brokers33%Aon33%
5Marsh42%Resilium Insurance Broking33%iSelect25%

Questions about insurance brokers in Sydney

ChatGPT, Claude and Gemini named Honan Insurance Group most often, in 39% of 36 answers, then Austbrokers (36%) and Steadfast Group (33%). The names come from what the assistants answered to four buyer questions in November 2026; we have not checked that any of them is good, open or real.

Not always. ChatGPT named Austbrokers most often (58% of its answers), Claude Honan Insurance Group (67%) and Gemini Honan Insurance Group (42%). 10 of the 25 listed businesses were named by two or more of them.

Each question was asked three times. Of the names an assistant gave for a question, 49% came back in two or more of those runs; the rest came up once. The 95% range beside each rate in the ranking shows how far it could move by chance.

Run the free checker: it asks ChatGPT, Claude, Gemini and Grok two of the Index questions for insurance brokers, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up. The page on how AI assistants recommend insurance brokers shows what an owner can work on. Nothing can guarantee that an assistant names you.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Named by AI assistants: Insurance brokers in Sydney, AIGROW AI Visibility Index, November 2026
<a href="https://aigrow.gg/index/insurance-brokers/sydney"><img src="https://aigrow.gg/badges/index/2026-11/insurance-brokers/sydney.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Sydney, AIGROW AI Visibility Index, November 2026"></a>

The questions

Asked word for word, three times each, to every assistant. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Who is the best insurance broker in Sydney?
  2. 2I need insurance for my small business in Sydney. Which broker would you recommend?
  3. 3Which insurance agency in Sydney can find me cheaper home and car insurance?
  4. 4Which independent insurance broker in Sydney would you recommend to a family?

How to read this page

What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in Australia. From the AI Source Map: 5 answers.

reddit.com
Read in 80% of the answers
wikipedia.org
Read in 80% of the answers
niba.com.au
Read in 60% of the answers

AI Visibility Index

Not on this list? See what ChatGPT says about your business

Insurance brokers, Sydney: see whether the assistants name you, or someone else.

Free, no account, no card. About a minute.

Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0