Insurance brokers in Melbourne that AI assistants recommend

Name: AI assistant recommendations: Insurance brokers in Melbourne, November 2026
Creator: AIGROW
License: https://creativecommons.org/licenses/by/4.0/

Honan Insurance Group is named most, in 44% of 36 answers.

The ranking

AI Recommendation Rate

1Honan Insurance Group44%
95%: 30 to 60%
ChatGPT
0%
Claude
75%
Gemini
58%
Questions
4 of 4
Avg. position
1.7
Named in answers to
- Who is the best insurance broker in Melbourne?, from Claude and Gemini
- I need insurance for my small business in Melbourne. Which broker would you recommend?, from Claude and Gemini
- Which insurance agency in Melbourne can find me cheaper home and car insurance?, from Claude
- Which independent insurance broker in Melbourne would you recommend to a family?, from Claude and Gemini
Is this your business?
2Insurance House44%
95%: 30 to 60%
ChatGPT
58%
Claude
67%
Gemini
8%
Questions
4 of 4
Avg. position
2.8
Named in answers to
- Who is the best insurance broker in Melbourne?, from ChatGPT and Claude
- I need insurance for my small business in Melbourne. Which broker would you recommend?, from ChatGPT and Claude
- Which insurance agency in Melbourne can find me cheaper home and car insurance?, from ChatGPT
- Which independent insurance broker in Melbourne would you recommend to a family?, from ChatGPT, Claude and Gemini
Also written Insurance House Group
Is this your business?
3Marsh33%
95%: 20 to 50%
ChatGPT
50%
Claude
33%
Gemini
17%
Questions
2 of 4
Avg. position
2.8
Named in answers to
- Who is the best insurance broker in Melbourne?, from ChatGPT and Claude
- I need insurance for my small business in Melbourne. Which broker would you recommend?, from ChatGPT, Claude and Gemini
Also written Marsh Australia, Marsh Melbourne
Is this your business?
4Gallagher31%
95%: 18 to 47%
ChatGPT
42%
Claude
25%
Gemini
25%
Questions
2 of 4
Avg. position
2.5
Named in answers to
- Who is the best insurance broker in Melbourne?, from ChatGPT and Claude
- I need insurance for my small business in Melbourne. Which broker would you recommend?, from ChatGPT, Claude and Gemini
Also written Gallagher Australia, Gallagher Insurance
Is this your business?
5Aon28%
95%: 16 to 44%
ChatGPT
50%
Claude
8%
Gemini
25%
Questions
3 of 4
Avg. position
1.9
Named in answers to
- Who is the best insurance broker in Melbourne?, from ChatGPT
- I need insurance for my small business in Melbourne. Which broker would you recommend?, from ChatGPT, Claude and Gemini
- Which insurance agency in Melbourne can find me cheaper home and car insurance?, from ChatGPT
Also written Aon Australia, AON Melbourne
Is this your business?
6Compare the Market19%
95%: 10 to 35%
ChatGPT
8%
Claude
25%
Gemini
25%
Questions
1 of 4
Avg. position
1.4
Named in answers to
- Which insurance agency in Melbourne can find me cheaper home and car insurance?, from ChatGPT, Claude and Gemini
Also written Compare the Market Australia
Is this your business?
7iSelect19%
95%: 10 to 35%
ChatGPT
8%
Claude
25%
Gemini
25%
Questions
1 of 4
Avg. position
2.1
Named in answers to
- Which insurance agency in Melbourne can find me cheaper home and car insurance?, from ChatGPT, Claude and Gemini
Is this your business?
8Budget Direct17%
95%: 8 to 32%
ChatGPT
0%
Claude
25%
Gemini
25%
Questions
1 of 4
Avg. position
2.3
Named in answers to
- Which insurance agency in Melbourne can find me cheaper home and car insurance?, from Claude and Gemini
Is this your business?
9Austbrokers Countrywide17%
95%: 8 to 32%
ChatGPT
25%
Claude
25%
Gemini
0%
Questions
3 of 4
Avg. position
2.7
Named in answers to
- Who is the best insurance broker in Melbourne?, from Claude
- I need insurance for my small business in Melbourne. Which broker would you recommend?, from ChatGPT
- Which independent insurance broker in Melbourne would you recommend to a family?, from ChatGPT and Claude
Is this your business?
10McLardy McShane14%
95%: 6 to 29%
ChatGPT
0%
Claude
0%
Gemini
42%
Questions
2 of 4
Avg. position
2
Named in answers to
- Who is the best insurance broker in Melbourne?, from Gemini
- Which independent insurance broker in Melbourne would you recommend to a family?, from Gemini
Is this your business?
11PSC Insurance Group14%
95%: 6 to 29%
ChatGPT
0%
Claude
17%
Gemini
25%
Questions
2 of 4
Avg. position
4
Named in answers to
- Who is the best insurance broker in Melbourne?, from Claude and Gemini
- Which independent insurance broker in Melbourne would you recommend to a family?, from Claude
Also written PSC Insurance Brokers
Is this your business?
12Resilium Insurance Broking14%
95%: 6 to 29%
ChatGPT
0%
Claude
42%
Gemini
0%
Questions
3 of 4
Avg. position
4.4
Named in answers to
- Who is the best insurance broker in Melbourne?, from Claude
- I need insurance for my small business in Melbourne. Which broker would you recommend?, from Claude
- Which independent insurance broker in Melbourne would you recommend to a family?, from Claude
Also written Resilium Insurance Broker
Is this your business?
13Steadfast11%
95%: 4 to 25%
ChatGPT
8%
Claude
0%
Gemini
25%
Questions
2 of 4
Avg. position
3.3
Named in answers to
- Who is the best insurance broker in Melbourne?, from ChatGPT
- I need insurance for my small business in Melbourne. Which broker would you recommend?, from Gemini
Also written Steadfast Group
Is this your business?
14Youi11%
95%: 4 to 25%
ChatGPT
0%
Claude
17%
Gemini
17%
Questions
1 of 4
Avg. position
4
Named in answers to
- Which insurance agency in Melbourne can find me cheaper home and car insurance?, from Claude and Gemini
Is this your business?
15Austbrokers Melbourne8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
2 of 4
Avg. position
2
Named in answers to
- Who is the best insurance broker in Melbourne?, from Claude
- I need insurance for my small business in Melbourne. Which broker would you recommend?, from Claude
Is this your business?
16AAMI8%
95%: 3 to 22%
ChatGPT
0%
Claude
17%
Gemini
8%
Questions
1 of 4
Avg. position
4.7
Named in answers to
- Which insurance agency in Melbourne can find me cheaper home and car insurance?, from Claude and Gemini
Is this your business?
17Aussie Insurance Brokers6%
95%: 2 to 18%
ChatGPT
17%
Claude
0%
Gemini
0%
Questions
1 of 4
Avg. position
1
Named in answers to
- Which insurance agency in Melbourne can find me cheaper home and car insurance?, from ChatGPT
Is this your business?
18Insurance Advisernet Australia6%
95%: 2 to 18%
ChatGPT
17%
Claude
0%
Gemini
0%
Questions
1 of 4
Avg. position
1
Named in answers to
- Which independent insurance broker in Melbourne would you recommend to a family?, from ChatGPT
Is this your business?
19Webber Insurance Services6%
95%: 2 to 18%
ChatGPT
17%
Claude
0%
Gemini
0%
Questions
1 of 4
Avg. position
2.5
Named in answers to
- Which independent insurance broker in Melbourne would you recommend to a family?, from ChatGPT
Is this your business?
20Austbrokers Coast to Coast6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
2 of 4
Avg. position
3
Named in answers to
- I need insurance for my small business in Melbourne. Which broker would you recommend?, from Claude
- Which independent insurance broker in Melbourne would you recommend to a family?, from Claude
Is this your business?
21Community Broker Network6%
95%: 2 to 18%
ChatGPT
0%
Claude
0%
Gemini
17%
Questions
1 of 4
Avg. position
3
Named in answers to
- Which independent insurance broker in Melbourne would you recommend to a family?, from Gemini
Also written Community Broker Network - various local brokers, Community Broker Network - Various Melbourne Offices
Is this your business?
22Marsh McLennan6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
1 of 4
Avg. position
4
Named in answers to
- I need insurance for my small business in Melbourne. Which broker would you recommend?, from Claude
Also written Marsh McLennan Melbourne
Is this your business?
23Budget Insurance Brokers6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
1 of 4
Avg. position
6.5
Named in answers to
- Which insurance agency in Melbourne can find me cheaper home and car insurance?, from Claude
Is this your business?

Open a row to see each assistant's share of its own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 13 more names came up in a single answer and are counted above but not listed.

Insurance brokers in Melbourne: is this your field?

36different names in 36 answers, 13 of them only once. The assistants change their minds from one answer to the next.

Check whether AI names you

Is this your business?

Named on this list? Get the badge for your website and a free scan of who AI assistants recommend to your customers. Use the badge only for a business named here. It records this edition, without verifying ownership or promising future mentions.

AIGROW ScoreIs this your business? See your AIGROW ScoreHow the AIGROW Score is measured

No business can pay to appear in the Index, rise in it or be removed from it. How the Index stays neutral

AI Visibility Index · November 2026

Asked about insurance brokers in Melbourne, ChatGPT, Claude and Gemini named Honan Insurance Group most often, in 44% of answers (its AI Recommendation Rate), then Insurance House (44%) and Marsh (33%). Across 36 answers they named 36 different businesses, 13 of them only once. Each of four buyer questions was asked three times, in English, in November 2026.

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

44% of answers named Honan Insurance Group

Answers: 36
Businesses named: 36
Named only once: 13
Named by 2+ assistants: 13 of 23
Named again on a rerun: 62%

Edition November 2026. Download the data

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#	ChatGPT	Claude	Gemini
1	Insurance House58%	Honan Insurance Group75%	Honan Insurance Group58%
2	Marsh50%	Insurance House67%	McLardy McShane42%
3	Aon50%	Resilium Insurance Broking42%	Gallagher25%
4	Gallagher42%	Marsh33%	Aon25%
5	Austbrokers Countrywide25%	Gallagher25%	Compare the Market25%

Questions about insurance brokers in Melbourne

How AI assistants recommend insurance brokers

ChatGPT, Claude and Gemini named Honan Insurance Group most often, in 44% of 36 answers, then Insurance House (44%) and Marsh (33%). The names come from what the assistants answered to four buyer questions in November 2026; we have not checked that any of them is good, open or real.

Not always. ChatGPT named Insurance House most often (58% of its answers), Claude Honan Insurance Group (75%) and Gemini Honan Insurance Group (58%). 13 of the 23 listed businesses were named by two or more of them.

Each question was asked three times. Of the names an assistant gave for a question, 62% came back in two or more of those runs; the rest came up once. The 95% range beside each rate in the ranking shows how far it could move by chance.

Run the free checker: it asks ChatGPT, Claude, Gemini and Grok two of the Index questions for insurance brokers, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up. The page on how AI assistants recommend insurance brokers shows what an owner can work on. Nothing can guarantee that an assistant names you.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing

<a href="https://aigrow.gg/index/insurance-brokers/melbourne"><img src="https://aigrow.gg/badges/index/2026-11/insurance-brokers/melbourne.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Melbourne, AIGROW AI Visibility Index, November 2026"></a>

The questions

Asked word for word, three times each, to every assistant. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

1Who is the best insurance broker in Melbourne?
2I need insurance for my small business in Melbourne. Which broker would you recommend?
3Which insurance agency in Melbourne can find me cheaper home and car insurance?
4Which independent insurance broker in Melbourne would you recommend to a family?

How to read this page

The full method

What it measures: Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter: 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings: Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong: If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.