Interior designers in London that AI assistants recommend

Name: AI assistant recommendations: Interior designers in London, November 2026
Creator: AIGROW
License: https://creativecommons.org/licenses/by/4.0/

Studio Ashby is named most, in 64% of 36 answers.

The ranking

AI Recommendation Rate

1Studio Ashby64%
95%: 48 to 78%
ChatGPT
58%
Claude
58%
Gemini
75%
Questions
3 of 4
Avg. position
1.5
Named in answers to
- Who is the best interior designer in London?, from ChatGPT, Claude and Gemini
- I'm redoing my flat in London. Which interior designer would you recommend?, from ChatGPT, Claude and Gemini
- Which interior design studio in London does modern homes well?, from ChatGPT, Claude and Gemini
Also written Sophie Ashby
Is this your business?
2Kelly Hoppen Interiors33%
95%: 20 to 50%
ChatGPT
25%
Claude
42%
Gemini
33%
Questions
3 of 4
Avg. position
1.8
Named in answers to
- Who is the best interior designer in London?, from ChatGPT, Claude and Gemini
- I'm redoing my flat in London. Which interior designer would you recommend?, from Claude and Gemini
- Which interior design studio in London does modern homes well?, from Claude
Is this your business?
3Tollgard Studio28%
95%: 16 to 44%
ChatGPT
17%
Claude
0%
Gemini
67%
Questions
3 of 4
Avg. position
3.4
Named in answers to
- Who is the best interior designer in London?, from Gemini
- I'm redoing my flat in London. Which interior designer would you recommend?, from Gemini
- Which interior design studio in London does modern homes well?, from ChatGPT and Gemini
Also written Staffan Tollgard Design Group, Staffan Tollgård Design Group
Is this your business?
41508 London22%
95%: 12 to 38%
ChatGPT
0%
Claude
67%
Gemini
0%
Questions
3 of 4
Avg. position
4.4
Named in answers to
- Who is the best interior designer in London?, from Claude
- I'm redoing my flat in London. Which interior designer would you recommend?, from Claude
- Which interior design studio in London does modern homes well?, from Claude
Is this your business?
5Retrouvius19%
95%: 10 to 35%
ChatGPT
0%
Claude
8%
Gemini
50%
Questions
2 of 4
Avg. position
2.4
Named in answers to
- I'm redoing my flat in London. Which interior designer would you recommend?, from Claude and Gemini
- Which interior design studio in London does modern homes well?, from Gemini
Is this your business?
62LG Studio19%
95%: 10 to 35%
ChatGPT
50%
Claude
8%
Gemini
0%
Questions
2 of 4
Avg. position
4.1
Named in answers to
- I'm redoing my flat in London. Which interior designer would you recommend?, from ChatGPT and Claude
- Which interior design studio in London does modern homes well?, from ChatGPT
Is this your business?
7DesignLSM17%
95%: 8 to 32%
ChatGPT
25%
Claude
0%
Gemini
25%
Questions
1 of 4
Avg. position
2
Named in answers to
- Which interior designer in London would you recommend for a restaurant or a shop?, from ChatGPT and Gemini
Is this your business?
8Taylor Howes17%
95%: 8 to 32%
ChatGPT
0%
Claude
50%
Gemini
0%
Questions
3 of 4
Avg. position
4.2
Named in answers to
- Who is the best interior designer in London?, from Claude
- I'm redoing my flat in London. Which interior designer would you recommend?, from Claude
- Which interior design studio in London does modern homes well?, from Claude
Is this your business?
9Rigby & Rigby17%
95%: 8 to 32%
ChatGPT
0%
Claude
50%
Gemini
0%
Questions
3 of 4
Avg. position
5.8
Named in answers to
- Who is the best interior designer in London?, from Claude
- I'm redoing my flat in London. Which interior designer would you recommend?, from Claude
- Which interior design studio in London does modern homes well?, from Claude
Is this your business?
10Fiona Barratt Interiors14%
95%: 6 to 29%
ChatGPT
0%
Claude
0%
Gemini
42%
Questions
2 of 4
Avg. position
3.6
Named in answers to
- Who is the best interior designer in London?, from Gemini
- I'm redoing my flat in London. Which interior designer would you recommend?, from Gemini
Is this your business?
11House of Grey14%
95%: 6 to 29%
ChatGPT
33%
Claude
0%
Gemini
8%
Questions
3 of 4
Avg. position
4
Named in answers to
- I'm redoing my flat in London. Which interior designer would you recommend?, from ChatGPT and Gemini
- Which interior design studio in London does modern homes well?, from ChatGPT
- Which interior designer in London would you recommend for a restaurant or a shop?, from ChatGPT
Is this your business?
12Katharine Pooley14%
95%: 6 to 29%
ChatGPT
0%
Claude
8%
Gemini
33%
Questions
2 of 4
Avg. position
4.6
Named in answers to
- Who is the best interior designer in London?, from Claude and Gemini
- Which interior design studio in London does modern homes well?, from Gemini
Is this your business?
13Martin Brudnizki Design Studio11%
95%: 4 to 25%
ChatGPT
25%
Claude
8%
Gemini
0%
Questions
2 of 4
Avg. position
3
Named in answers to
- Who is the best interior designer in London?, from ChatGPT
- I'm redoing my flat in London. Which interior designer would you recommend?, from Claude
Is this your business?
14Sophie Paterson Interiors11%
95%: 4 to 25%
ChatGPT
17%
Claude
17%
Gemini
0%
Questions
2 of 4
Avg. position
3.3
Named in answers to
- Who is the best interior designer in London?, from Claude
- I'm redoing my flat in London. Which interior designer would you recommend?, from ChatGPT
Is this your business?
15B3 Designers11%
95%: 4 to 25%
ChatGPT
0%
Claude
17%
Gemini
17%
Questions
1 of 4
Avg. position
3.8
Named in answers to
- Which interior designer in London would you recommend for a restaurant or a shop?, from Claude and Gemini
Is this your business?
16Nicola Harding & Co11%
95%: 4 to 25%
ChatGPT
0%
Claude
33%
Gemini
0%
Questions
2 of 4
Avg. position
3.8
Named in answers to
- I'm redoing my flat in London. Which interior designer would you recommend?, from Claude
- Which interior design studio in London does modern homes well?, from Claude
Is this your business?
17Goddard Littlefair11%
95%: 4 to 25%
ChatGPT
0%
Claude
33%
Gemini
0%
Questions
3 of 4
Avg. position
5
Named in answers to
- Who is the best interior designer in London?, from Claude
- Which interior design studio in London does modern homes well?, from Claude
- Which interior designer in London would you recommend for a restaurant or a shop?, from Claude
Is this your business?
18Suzy Hoodless11%
95%: 4 to 25%
ChatGPT
0%
Claude
33%
Gemini
0%
Questions
2 of 4
Avg. position
5.5
Named in answers to
- Who is the best interior designer in London?, from Claude
- Which interior design studio in London does modern homes well?, from Claude
Is this your business?
19BradyWilliams Studio8%
95%: 3 to 22%
ChatGPT
0%
Claude
0%
Gemini
25%
Questions
1 of 4
Avg. position
1.3
Named in answers to
- Which interior designer in London would you recommend for a restaurant or a shop?, from Gemini
Is this your business?
20Macaulay Sinclair8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
2
Named in answers to
- Which interior designer in London would you recommend for a restaurant or a shop?, from Claude
Is this your business?
21AvroKO8%
95%: 3 to 22%
ChatGPT
0%
Claude
0%
Gemini
25%
Questions
1 of 4
Avg. position
2.3
Named in answers to
- Which interior designer in London would you recommend for a restaurant or a shop?, from Gemini
Is this your business?
22Brinkworth8%
95%: 3 to 22%
ChatGPT
25%
Claude
0%
Gemini
0%
Questions
1 of 4
Avg. position
2.7
Named in answers to
- Which interior designer in London would you recommend for a restaurant or a shop?, from ChatGPT
Is this your business?
23Studioilse8%
95%: 3 to 22%
ChatGPT
25%
Claude
0%
Gemini
0%
Questions
2 of 4
Avg. position
2.7
Named in answers to
- Who is the best interior designer in London?, from ChatGPT
- Which interior designer in London would you recommend for a restaurant or a shop?, from ChatGPT
Is this your business?
24Fettle Design8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
3
Named in answers to
- Which interior designer in London would you recommend for a restaurant or a shop?, from Claude
Is this your business?
25Beata Heuman Studio8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
2 of 4
Avg. position
3.3
Named in answers to
- Who is the best interior designer in London?, from Claude
- I'm redoing my flat in London. Which interior designer would you recommend?, from Claude
Is this your business?
26Kitesgrove8%
95%: 3 to 22%
ChatGPT
17%
Claude
0%
Gemini
8%
Questions
1 of 4
Avg. position
4.3
Named in answers to
- I'm redoing my flat in London. Which interior designer would you recommend?, from ChatGPT and Gemini
Is this your business?
27Nicola Fontanella8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
5
Named in answers to
- Who is the best interior designer in London?, from Claude
Is this your business?
28Rose Uniacke8%
95%: 3 to 22%
ChatGPT
17%
Claude
8%
Gemini
0%
Questions
2 of 4
Avg. position
5
Named in answers to
- Who is the best interior designer in London?, from ChatGPT
- Which interior design studio in London does modern homes well?, from Claude
Is this your business?
29Child Studio8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
5.3
Named in answers to
- Which interior designer in London would you recommend for a restaurant or a shop?, from Claude
Is this your business?
30Turner Pocock8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
6
Named in answers to
- I'm redoing my flat in London. Which interior designer would you recommend?, from Claude
Is this your business?
31Russell Sage Studio6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
1 of 4
Avg. position
1
Named in answers to
- Which interior designer in London would you recommend for a restaurant or a shop?, from Claude
Is this your business?
32Blacksheep6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
1 of 4
Avg. position
3
Named in answers to
- Which interior designer in London would you recommend for a restaurant or a shop?, from Claude
Is this your business?
33Fabled Studio6%
95%: 2 to 18%
ChatGPT
17%
Claude
0%
Gemini
0%
Questions
1 of 4
Avg. position
3
Named in answers to
- Which interior designer in London would you recommend for a restaurant or a shop?, from ChatGPT
Is this your business?
34Holloway Li6%
95%: 2 to 18%
ChatGPT
8%
Claude
0%
Gemini
8%
Questions
2 of 4
Avg. position
3
Named in answers to
- Which interior design studio in London does modern homes well?, from ChatGPT
- Which interior designer in London would you recommend for a restaurant or a shop?, from Gemini
Is this your business?
35Sims Hilditch6%
95%: 2 to 18%
ChatGPT
17%
Claude
0%
Gemini
0%
Questions
1 of 4
Avg. position
3
Named in answers to
- Who is the best interior designer in London?, from ChatGPT
Is this your business?
36Daniel Hopwood6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
1 of 4
Avg. position
4
Named in answers to
- Which interior design studio in London does modern homes well?, from Claude
Is this your business?
37Fran Hickman Design & Interiors6%
95%: 2 to 18%
ChatGPT
0%
Claude
0%
Gemini
17%
Questions
1 of 4
Avg. position
4
Named in answers to
- Which interior design studio in London does modern homes well?, from Gemini
Is this your business?
38Natalia Miyar Atelier6%
95%: 2 to 18%
ChatGPT
0%
Claude
0%
Gemini
17%
Questions
2 of 4
Avg. position
4.5
Named in answers to
- I'm redoing my flat in London. Which interior designer would you recommend?, from Gemini
- Which interior design studio in London does modern homes well?, from Gemini
Is this your business?
39Shh6%
95%: 2 to 18%
ChatGPT
8%
Claude
8%
Gemini
0%
Questions
2 of 4
Avg. position
6
Named in answers to
- Which interior design studio in London does modern homes well?, from ChatGPT
- Which interior designer in London would you recommend for a restaurant or a shop?, from Claude
Also written SHH
Is this your business?

Open a row to see each assistant's share of its own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 23 more names came up in a single answer and are counted above but not listed.

Interior designers in London: is this your field?

62different names in 36 answers, 23 of them only once. The assistants change their minds from one answer to the next.

Check whether AI names you

Is this your business?

Named on this list? Get the badge for your website and a free scan of who AI assistants recommend to your customers. Use the badge only for a business named here. It records this edition, without verifying ownership or promising future mentions.

AIGROW ScoreIs this your business? See your AIGROW ScoreHow the AIGROW Score is measured

No business can pay to appear in the Index, rise in it or be removed from it. How the Index stays neutral

AI Visibility Index · November 2026

Asked about interior designers in London, ChatGPT, Claude and Gemini named Studio Ashby most often, in 64% of answers (its AI Recommendation Rate), then Kelly Hoppen Interiors (33%) and Tollgard Studio (28%). Across 36 answers they named 62 different businesses, 23 of them only once. Each of four buyer questions was asked three times, in English, in November 2026.

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

64% of answers named Studio Ashby

Answers: 36
Businesses named: 62
Named only once: 23
Named by 2+ assistants: 15 of 39
Named again on a rerun: 58%

Edition November 2026. Download the data

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#	ChatGPT	Claude	Gemini
1	Studio Ashby58%	1508 London67%	Studio Ashby75%
2	2LG Studio50%	Studio Ashby58%	Tollgard Studio67%
3	House of Grey33%	Taylor Howes50%	Retrouvius50%
4	Kelly Hoppen Interiors25%	Rigby & Rigby50%	Fiona Barratt Interiors42%
5	DesignLSM25%	Kelly Hoppen Interiors42%	Kelly Hoppen Interiors33%

Questions about interior designers in London

How AI assistants recommend interior designers

ChatGPT, Claude and Gemini named Studio Ashby most often, in 64% of 36 answers, then Kelly Hoppen Interiors (33%) and Tollgard Studio (28%). The names come from what the assistants answered to four buyer questions in November 2026; we have not checked that any of them is good, open or real.

Not always. ChatGPT named Studio Ashby most often (58% of its answers), Claude 1508 London (67%) and Gemini Studio Ashby (75%). 15 of the 39 listed businesses were named by two or more of them.

Each question was asked three times. Of the names an assistant gave for a question, 58% came back in two or more of those runs; the rest came up once. The 95% range beside each rate in the ranking shows how far it could move by chance.

Run the free checker: it asks ChatGPT, Claude, Gemini and Grok two of the Index questions for interior designers, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up. The page on how AI assistants recommend interior designers shows what an owner can work on. Nothing can guarantee that an assistant names you.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing

<a href="https://aigrow.gg/index/interior-designers/london"><img src="https://aigrow.gg/badges/index/2026-11/interior-designers/london.svg" width="312" height="100" alt="Named by AI assistants: Interior designers in London, AIGROW AI Visibility Index, November 2026"></a>

The questions

Asked word for word, three times each, to every assistant. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

1Who is the best interior designer in London?
2I'm redoing my flat in London. Which interior designer would you recommend?
3Which interior design studio in London does modern homes well?
4Which interior designer in London would you recommend for a restaurant or a shop?

How to read this page

The full method

What it measures: Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter: 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings: Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong: If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in the United Kingdom. From the AI Source Map: 8 answers.

See every site for this category