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AI Visibility Index · September 2026

Insurance brokers in Basel that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for insurance brokers in Basel, three times each, in German, and counted who they named. These are the businesses named in two or more of the 36 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Insurance brokers · Basel
42%of answers named Aon
Answers
36
Businesses named
35
Named only once
12
Named by 2+ assistants
10 of 23
Named again on a rerun
53%

Edition September 2026. Download the data

Asked for insurance brokers in Basel, ChatGPT, Claude and Gemini most often named Aon (42% of answers), VZ VermögensZentrum (33%) and Kessler & Co AG (22%). Across 36 answers they named 35 different businesses, 12 of them only once. Each of four buyer questions was asked three times, in German, in September 2026.

The ranking

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Insurance brokers in Basel named by AI assistants, September 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. position
1AonAlso written Aon Schweiz AG, Aon Schweiz, Aon Schweiz AG, Standort BaselIs this your business?42%95%: 27 to 58%25%33%67%3 of 42.4
2VZ VermögensZentrumAlso written VZ VermögensZentrum Basel, VZ VersicherungsZentrum AGIs this your business?33%95%: 20 to 50%92%0%8%4 of 41.7
3Kessler & Co AGIs this your business?22%95%: 12 to 38%42%0%25%3 of 42.1
4BaloiseAlso written Basler Versicherung, Baloise Broker Service, Baloise Hauptsitz Basel, Bâloise VersicherungIs this your business?19%95%: 10 to 35%0%25%33%3 of 43.6
5MarshAlso written Marsh Schweiz, Marsh SA, Marsh Schweiz AGIs this your business?14%95%: 6 to 29%0%17%25%2 of 42.2
6Die MobiliarAlso written Mobiliar Generalagentur Basel, Generalagentur Mobiliar Basel, MobiliarIs this your business?14%95%: 6 to 29%0%25%17%3 of 43.4
7Versicherungs-Broker BaselAlso written Versicherungs-Broker Basel AG, Versicherungsbroker Basel AGIs this your business?14%95%: 6 to 29%0%0%42%3 of 43.4
8AXAAlso written AXA Generalagentur Basel, AXA Generalagentur Basel-StadtIs this your business?14%95%: 6 to 29%0%8%33%3 of 44.4
9Funk GruppeIs this your business?11%95%: 4 to 25%0%0%33%2 of 43.3
10ComparisAlso written Comparis.chIs this your business?8%95%: 3 to 22%8%0%17%1 of 41.3
11MRH TroweAlso written MRH Trowe Basel, MRH Trowe SchweizIs this your business?8%95%: 3 to 22%0%25%0%2 of 42
12HelvetiaAlso written Helvetia Versicherungen, Helvetia Generalagentur BaselIs this your business?8%95%: 3 to 22%0%8%17%2 of 43
13AssuraAlso written Assura BrokerIs this your business?8%95%: 3 to 22%0%0%25%2 of 43.3
14Allianz SuisseAlso written AllianzIs this your business?8%95%: 3 to 22%0%0%25%2 of 44.7
15Grütter & PartnerAlso written Grütter & Partner Versicherungsbroker AG, Grütter & Partner AGIs this your business?8%95%: 3 to 22%0%0%25%1 of 45
16Versicherungs-Center Basel AGIs this your business?6%95%: 2 to 18%0%0%17%2 of 41
17Versicherungs-TreuhandAlso written Versicherungs-Treuhand AG, Versicherungs-Treuhand Basel AGIs this your business?6%95%: 2 to 18%0%0%17%1 of 41
18MoneyParkAlso written MoneyparkIs this your business?6%95%: 2 to 18%0%8%8%2 of 41.5
19FinanceScout24Is this your business?6%95%: 2 to 18%0%0%17%1 of 42
20Swiss Life SelectAlso written Swiss Life Select Basel, Swiss Life Select Schweiz AGIs this your business?6%95%: 2 to 18%17%0%0%2 of 42
21Swiss Risk & CareAlso written Swiss Risk & Care SAIs this your business?6%95%: 2 to 18%17%0%0%2 of 42.5
22VexooIs this your business?6%95%: 2 to 18%0%0%17%1 of 43
23ZurichAlso written Zurich Generalagentur Basel, Zurich Versicherung Generalagentur BaselIs this your business?6%95%: 2 to 18%0%17%0%1 of 43.5

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 12 more names came up in a single answer and are counted above but not listed.

Is this your business?

See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.

Check your businessNamed above? Add the badgeWhat the audit does

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1VZ VermögensZentrum92%Aon33%Aon67%
2Kessler & Co AG42%Baloise25%Versicherungs-Broker Basel42%
3Aon25%Die Mobiliar25%Baloise33%
4Swiss Life Select17%MRH Trowe25%AXA33%
5Swiss Risk & Care17%Marsh17%Funk Gruppe33%

Claude named no business in 6 of its 12 answers.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Insurance brokers in Basel, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/insurance-brokers/basel"><img src="https://aigrow.gg/badges/index/2026-09/insurance-brokers/basel.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Basel, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in German. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Wer ist der beste Versicherungsbroker in Basel?Who is the best insurance broker in Basel?
  2. 2Ich brauche eine Versicherung für mein kleines Unternehmen in Basel. Welchen Versicherungsbroker würdest du mir empfehlen?I need insurance for my small business in Basel. Which broker would you recommend?
  3. 3Welche Versicherungsagentur in Basel kann mir günstigere Hausrat- und Autoversicherungen finden?Which insurance agency in Basel can find me cheaper home and car insurance?
  4. 4Welchen unabhängigen Versicherungsbroker in Basel würdest du einer Familie empfehlen?Which independent insurance broker in Basel would you recommend to a family?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in Switzerland. From the AI Source Map: 7 answers.

See every site for this category
wikipedia.org
Read in 86% of the answers
reddit.com
Read in 57% of the answers
local.ch
Read in 43% of the answers

Elsewhere in the Index

Insurance brokers elsewhere
BernGenevaLausanneLuganoZurichBerlin
Also in Basel
DentistsLawyersAccountantsPlumbersGymsReal estate agencies

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Run the free AI scanRead the method

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0