Insurance brokers in Bern that AI assistants recommend
We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for insurance brokers in Bern, three times each, in German, and counted who they named. These are the businesses named in two or more of the 36 answers.
Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.
- Answers
- 36
- Businesses named
- 43
- Named only once
- 25
- Named by 2+ assistants
- 6 of 18
- Named again on a rerun
- 50%
Edition September 2026. Download the data
Asked for insurance brokers in Bern, ChatGPT, Claude and Gemini most often named Kessler & Co AG (31% of answers), Aon (28%) and VZ VermögensZentrum (25%). Across 36 answers they named 43 different businesses, 25 of them only once. Each of four buyer questions was asked three times, in German, in September 2026.
The ranking
The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.
| # | Business | AI Recommendation Rate | ChatGPT | Claude | Gemini | Questions | Avg. position |
|---|---|---|---|---|---|---|---|
| 1 | Kessler & Co AGIs this your business? | 95%: 18 to 47% | 50% | 8% | 33% | 3 of 4 | 2 |
| 2 | AonAlso written Aon Schweiz AG, Aon Schweiz, AON SchweizIs this your business? | 95%: 16 to 44% | 25% | 0% | 58% | 3 of 4 | 2 |
| 3 | VZ VermögensZentrumAlso written VZ VermögensZentrum AG, VZ VermögensZentrum BernIs this your business? | 95%: 14 to 41% | 75% | 0% | 0% | 3 of 4 | 1.1 |
| 4 | AssuraIs this your business? | 95%: 6 to 29% | 0% | 0% | 42% | 3 of 4 | 3 |
| 5 | FunkAlso written Funk Gruppe, Funk Insurance Brokers AG, funk Insurance Brokers Schweiz AGIs this your business? | 95%: 6 to 29% | 17% | 8% | 17% | 2 of 4 | 3.4 |
| 6 | BaloiseAlso written Baloise - Unabhängige Partnernetzwerke, Bâloise Generalagentur BernIs this your business? | 95%: 6 to 29% | 0% | 8% | 33% | 3 of 4 | 4.2 |
| 7 | Versicherungs-TreuhandAlso written Versicherungs-Treuhand AG Bern, Versicherungs-Treuhand AGIs this your business? | 95%: 4 to 25% | 0% | 0% | 33% | 2 of 4 | 1.8 |
| 8 | ComparisAlso written Comparis.ch, comparis.chIs this your business? | 95%: 4 to 25% | 0% | 8% | 25% | 2 of 4 | 2 |
| 9 | Die MobiliarAlso written Mobiliar, Mobiliar Generalagentur BernIs this your business? | 95%: 4 to 25% | 0% | 17% | 17% | 2 of 4 | 2.8 |
| 10 | AXAAlso written AXA Generalagentur BernIs this your business? | 95%: 4 to 25% | 0% | 0% | 33% | 2 of 4 | 4.8 |
| 11 | MarshAlso written Marsh AG, Marsh SAIs this your business? | 95%: 3 to 22% | 0% | 0% | 25% | 1 of 4 | 2 |
| 12 | Swiss Life SelectAlso written Swiss Life Select Bern, Swiss Life Select Schweiz AGIs this your business? | 95%: 3 to 22% | 25% | 0% | 0% | 1 of 4 | 2 |
| 13 | Grütter & PartnerAlso written Grütter & Partner Versicherungsbroker AG, Grütter & Partner AGIs this your business? | 95%: 3 to 22% | 0% | 0% | 25% | 1 of 4 | 3.7 |
| 14 | OKRA Swiss AGIs this your business? | 95%: 2 to 18% | 0% | 17% | 0% | 2 of 4 | 1.5 |
| 15 | Versicherungs-Center Bern AGIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 2 of 4 | 1.5 |
| 16 | FinanceScout24Is this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 2 |
| 17 | Versicherungs-Broker Bern AGIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 2 of 4 | 3 |
| 18 | AsseproAlso written Assepro Bern AG, Assepro Broker AGIs this your business? | 95%: 2 to 18% | 0% | 17% | 0% | 2 of 4 | 4 |
Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 25 more names came up in a single answer and are counted above but not listed.
Is this your business?
See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.
What each assistant said
The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.
| # | ChatGPT | Claude | Gemini |
|---|---|---|---|
| 1 | VZ VermögensZentrum75% | Die Mobiliar17% | Aon58% |
| 2 | Kessler & Co AG50% | OKRA Swiss AG17% | Assura42% |
| 3 | Aon25% | Assepro17% | Kessler & Co AG33% |
| 4 | Swiss Life Select25% | Kessler & Co AG8% | Baloise33% |
| 5 | Funk17% | Funk8% | Versicherungs-Treuhand33% |
Claude named no business in 7 of its 12 answers.
Named here? Put it on your site
Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.
<a href="https://aigrow.gg/index/insurance-brokers/bern"><img src="https://aigrow.gg/badges/index/2026-09/insurance-brokers/bern.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Bern, AIGROW AI Visibility Index, September 2026"></a>The questions
Asked word for word, three times each, to every assistant, in German. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.
- 1Wer ist der beste Versicherungsbroker in Bern?Who is the best insurance broker in Bern?
- 2Ich brauche eine Versicherung für mein kleines Unternehmen in Bern. Welchen Versicherungsbroker würdest du mir empfehlen?I need insurance for my small business in Bern. Which broker would you recommend?
- 3Welche Versicherungsagentur in Bern kann mir günstigere Hausrat- und Autoversicherungen finden?Which insurance agency in Bern can find me cheaper home and car insurance?
- 4Welchen unabhängigen Versicherungsbroker in Bern würdest du einer Familie empfehlen?Which independent insurance broker in Bern would you recommend to a family?
How to read this page
- What it measures
- Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
- Why the ranges matter
- 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
- One business, several spellings
- Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
- A name is wrong
- If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.
Where the assistants look
The sites read most often, with web search on, before the assistants answer about this category in Switzerland. From the AI Source Map: 7 answers.
- wikipedia.org
- Read in 86% of the answers
- reddit.com
- Read in 57% of the answers
- local.ch
- Read in 43% of the answers
Is your business on this list?
The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.
Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0