Insurance brokers in Bristol that AI assistants recommend

Name: AI assistant recommendations: Insurance brokers in Bristol, November 2026
Creator: AIGROW
License: https://creativecommons.org/licenses/by/4.0/

Howden is named most, in 53% of 36 answers.

The ranking

AI Recommendation Rate

1Howden53%
95%: 37 to 68%
ChatGPT
75%
Claude
0%
Gemini
83%
Questions
4 of 4
Avg. position
1.9
Named in answers to
- Who is the best insurance broker in Bristol?, from ChatGPT and Gemini
- I need insurance for my small business in Bristol. Which broker would you recommend?, from ChatGPT and Gemini
- Which insurance agency in Bristol can find me cheaper home and car insurance?, from ChatGPT and Gemini
- Which independent insurance broker in Bristol would you recommend to a family?, from ChatGPT and Gemini
Also written Howden Insurance, Howden Insurance Brokers
Is this your business?
2A-Plan Insurance39%
95%: 25 to 55%
ChatGPT
67%
Claude
50%
Gemini
0%
Questions
4 of 4
Avg. position
2.3
Named in answers to
- Who is the best insurance broker in Bristol?, from ChatGPT
- I need insurance for my small business in Bristol. Which broker would you recommend?, from ChatGPT and Claude
- Which insurance agency in Bristol can find me cheaper home and car insurance?, from ChatGPT and Claude
- Which independent insurance broker in Bristol would you recommend to a family?, from Claude
Also written A-Plan Insurance Bristol
Is this your business?
3Towergate Insurance36%
95%: 23 to 52%
ChatGPT
0%
Claude
33%
Gemini
75%
Questions
4 of 4
Avg. position
3
Named in answers to
- Who is the best insurance broker in Bristol?, from Gemini
- I need insurance for my small business in Bristol. Which broker would you recommend?, from Claude and Gemini
- Which insurance agency in Bristol can find me cheaper home and car insurance?, from Claude and Gemini
- Which independent insurance broker in Bristol would you recommend to a family?, from Gemini
Also written Smart Money People listed broker: Towergate Insurance Brokers, Smart Money People listed brokers - Towergate Insurance Brokers, Towergate Insurance Bristol
Is this your business?
4Higos Insurance Services25%
95%: 14 to 41%
ChatGPT
75%
Claude
0%
Gemini
0%
Questions
3 of 4
Avg. position
1
Named in answers to
- Who is the best insurance broker in Bristol?, from ChatGPT
- I need insurance for my small business in Bristol. Which broker would you recommend?, from ChatGPT
- Which independent insurance broker in Bristol would you recommend to a family?, from ChatGPT
Is this your business?
5Marsh Commercial22%
95%: 12 to 38%
ChatGPT
17%
Claude
0%
Gemini
50%
Questions
3 of 4
Avg. position
2.4
Named in answers to
- Who is the best insurance broker in Bristol?, from Gemini
- I need insurance for my small business in Bristol. Which broker would you recommend?, from ChatGPT and Gemini
- Which insurance agency in Bristol can find me cheaper home and car insurance?, from Gemini
Is this your business?
6Smart Insurance Brokers22%
95%: 12 to 38%
ChatGPT
0%
Claude
67%
Gemini
0%
Questions
4 of 4
Avg. position
2.4
Named in answers to
- Who is the best insurance broker in Bristol?, from Claude
- I need insurance for my small business in Bristol. Which broker would you recommend?, from Claude
- Which insurance agency in Bristol can find me cheaper home and car insurance?, from Claude
- Which independent insurance broker in Bristol would you recommend to a family?, from Claude
Also written Smart Insurance Bristol
Is this your business?
7W Denis Insurance Brokers17%
95%: 8 to 32%
ChatGPT
0%
Claude
0%
Gemini
50%
Questions
3 of 4
Avg. position
1.7
Named in answers to
- Who is the best insurance broker in Bristol?, from Gemini
- Which insurance agency in Bristol can find me cheaper home and car insurance?, from Gemini
- Which independent insurance broker in Bristol would you recommend to a family?, from Gemini
Is this your business?
8Lycetts17%
95%: 8 to 32%
ChatGPT
0%
Claude
50%
Gemini
0%
Questions
3 of 4
Avg. position
3.5
Named in answers to
- Who is the best insurance broker in Bristol?, from Claude
- Which insurance agency in Bristol can find me cheaper home and car insurance?, from Claude
- Which independent insurance broker in Bristol would you recommend to a family?, from Claude
Also written Lycetts Bristol
Is this your business?
9Alan Boswell Group14%
95%: 6 to 29%
ChatGPT
8%
Claude
33%
Gemini
0%
Questions
2 of 4
Avg. position
2
Named in answers to
- Who is the best insurance broker in Bristol?, from Claude
- Which independent insurance broker in Bristol would you recommend to a family?, from ChatGPT and Claude
Is this your business?
10Thomas Carroll11%
95%: 4 to 25%
ChatGPT
0%
Claude
33%
Gemini
0%
Questions
2 of 4
Avg. position
3.3
Named in answers to
- Who is the best insurance broker in Bristol?, from Claude
- I need insurance for my small business in Bristol. Which broker would you recommend?, from Claude
Also written Thomas Carroll Group
Is this your business?
11Brunel Insurance Brokers8%
95%: 3 to 22%
ChatGPT
0%
Claude
0%
Gemini
25%
Questions
2 of 4
Avg. position
1
Named in answers to
- Who is the best insurance broker in Bristol?, from Gemini
- Which independent insurance broker in Bristol would you recommend to a family?, from Gemini
Is this your business?
12Bollington Insurance Brokers8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
2 of 4
Avg. position
3.3
Named in answers to
- Who is the best insurance broker in Bristol?, from Claude
- I need insurance for my small business in Bristol. Which broker would you recommend?, from Claude
Is this your business?
13Bravo Networks6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
1 of 4
Avg. position
1
Named in answers to
- I need insurance for my small business in Bristol. Which broker would you recommend?, from Claude
Also written Bravo Networks Insurance Brokers
Is this your business?
14Gallagher6%
95%: 2 to 18%
ChatGPT
0%
Claude
8%
Gemini
8%
Questions
1 of 4
Avg. position
3
Named in answers to
- I need insurance for my small business in Bristol. Which broker would you recommend?, from Claude and Gemini
Also written Gallagher Insurance, Gallagher Insurance Brokers
Is this your business?
15Compass Insurance Services6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
1 of 4
Avg. position
4
Named in answers to
- Which insurance agency in Bristol can find me cheaper home and car insurance?, from Claude
Is this your business?

Open a row to see each assistant's share of its own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 19 more names came up in a single answer and are counted above but not listed.

Insurance brokers in Bristol: is this your field?

34different names in 36 answers, 19 of them only once. The assistants change their minds from one answer to the next.

Check whether AI names you

Is this your business?

Named on this list? Get the badge for your website and a free scan of who AI assistants recommend to your customers. Use the badge only for a business named here. It records this edition, without verifying ownership or promising future mentions.

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No business can pay to appear in the Index, rise in it or be removed from it. How the Index stays neutral

AI Visibility Index · November 2026

Asked about insurance brokers in Bristol, ChatGPT, Claude and Gemini named Howden most often, in 53% of answers (its AI Recommendation Rate), then A-Plan Insurance (39%) and Towergate Insurance (36%). Across 36 answers they named 34 different businesses, 19 of them only once. Each of four buyer questions was asked three times, in English, in November 2026.

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

53% of answers named Howden

Answers: 36
Businesses named: 34
Named only once: 19
Named by 2+ assistants: 6 of 15
Named again on a rerun: 60%

Edition November 2026. Download the data

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#	ChatGPT	Claude	Gemini
1	Howden75%	Smart Insurance Brokers67%	Howden83%
2	Higos Insurance Services75%	A-Plan Insurance50%	Towergate Insurance75%
3	A-Plan Insurance67%	Lycetts50%	Marsh Commercial50%
4	Marsh Commercial17%	Towergate Insurance33%	W Denis Insurance Brokers50%
5	Alan Boswell Group8%	Alan Boswell Group33%	Brunel Insurance Brokers25%

Questions about insurance brokers in Bristol

How AI assistants recommend insurance brokers

ChatGPT, Claude and Gemini named Howden most often, in 53% of 36 answers, then A-Plan Insurance (39%) and Towergate Insurance (36%). The names come from what the assistants answered to four buyer questions in November 2026; we have not checked that any of them is good, open or real.

Not always. ChatGPT named Howden most often (75% of its answers), Claude Smart Insurance Brokers (67%) and Gemini Howden (83%). 6 of the 15 listed businesses were named by two or more of them.

Each question was asked three times. Of the names an assistant gave for a question, 60% came back in two or more of those runs; the rest came up once. The 95% range beside each rate in the ranking shows how far it could move by chance.

Run the free checker: it asks ChatGPT, Claude, Gemini and Grok two of the Index questions for insurance brokers, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up. The page on how AI assistants recommend insurance brokers shows what an owner can work on. Nothing can guarantee that an assistant names you.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing

<a href="https://aigrow.gg/index/insurance-brokers/bristol"><img src="https://aigrow.gg/badges/index/2026-11/insurance-brokers/bristol.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Bristol, AIGROW AI Visibility Index, November 2026"></a>

The questions

Asked word for word, three times each, to every assistant. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

1Who is the best insurance broker in Bristol?
2I need insurance for my small business in Bristol. Which broker would you recommend?
3Which insurance agency in Bristol can find me cheaper home and car insurance?
4Which independent insurance broker in Bristol would you recommend to a family?

How to read this page

The full method

What it measures: Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter: 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings: Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong: If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in the United Kingdom. From the AI Source Map: 8 answers.

See every site for this category