Insurance brokers in Cardiff that AI assistants recommend

Name: AI assistant recommendations: Insurance brokers in Cardiff, November 2026
Creator: AIGROW
License: https://creativecommons.org/licenses/by/4.0/

Thomas Carroll is named most, in 50% of 36 answers.

The ranking

AI Recommendation Rate

1Thomas Carroll50%
95%: 35 to 66%
ChatGPT
25%
Claude
58%
Gemini
67%
Questions
4 of 4
Avg. position
2.1
Named in answers to
- Who is the best insurance broker in Cardiff?, from Claude and Gemini
- I need insurance for my small business in Cardiff. Which broker would you recommend?, from ChatGPT and Claude
- Which insurance agency in Cardiff can find me cheaper home and car insurance?, from Gemini
- Which independent insurance broker in Cardiff would you recommend to a family?, from ChatGPT, Claude and Gemini
Also written Thomas Carroll Group, Thomas, Carroll Group
Is this your business?
2Watkin Davies Insurance Consultants33%
95%: 20 to 50%
ChatGPT
17%
Claude
0%
Gemini
83%
Questions
4 of 4
Avg. position
1.2
Named in answers to
- Who is the best insurance broker in Cardiff?, from ChatGPT and Gemini
- I need insurance for my small business in Cardiff. Which broker would you recommend?, from Gemini
- Which insurance agency in Cardiff can find me cheaper home and car insurance?, from Gemini
- Which independent insurance broker in Cardiff would you recommend to a family?, from Gemini
Is this your business?
3Howden28%
95%: 16 to 44%
ChatGPT
75%
Claude
0%
Gemini
8%
Questions
3 of 4
Avg. position
2
Named in answers to
- Who is the best insurance broker in Cardiff?, from ChatGPT
- I need insurance for my small business in Cardiff. Which broker would you recommend?, from ChatGPT and Gemini
- Which insurance agency in Cardiff can find me cheaper home and car insurance?, from ChatGPT
Also written Howden Insurance, Howden Insurance Brokers
Is this your business?
4Towergate Insurance19%
95%: 10 to 35%
ChatGPT
25%
Claude
8%
Gemini
25%
Questions
2 of 4
Avg. position
2.3
Named in answers to
- Who is the best insurance broker in Cardiff?, from ChatGPT
- I need insurance for my small business in Cardiff. Which broker would you recommend?, from ChatGPT, Claude and Gemini
Also written Towergate Insurance Brokers, Towergate Insurance Cardiff
Is this your business?
5Admiral17%
95%: 8 to 32%
ChatGPT
8%
Claude
42%
Gemini
0%
Questions
2 of 4
Avg. position
2.2
Named in answers to
- I need insurance for my small business in Cardiff. Which broker would you recommend?, from Claude
- Which insurance agency in Cardiff can find me cheaper home and car insurance?, from ChatGPT and Claude
Also written Admiral Insurance, Admiral Business
Is this your business?
6Marsh Commercial17%
95%: 8 to 32%
ChatGPT
0%
Claude
0%
Gemini
50%
Questions
3 of 4
Avg. position
2.7
Named in answers to
- Who is the best insurance broker in Cardiff?, from Gemini
- I need insurance for my small business in Cardiff. Which broker would you recommend?, from Gemini
- Which insurance agency in Cardiff can find me cheaper home and car insurance?, from Gemini
Also written Jelf
Is this your business?
7A-Plan Insurance14%
95%: 6 to 29%
ChatGPT
33%
Claude
8%
Gemini
0%
Questions
2 of 4
Avg. position
2
Named in answers to
- Who is the best insurance broker in Cardiff?, from ChatGPT
- Which insurance agency in Cardiff can find me cheaper home and car insurance?, from ChatGPT and Claude
Also written A-Plan Insurance Cardiff
Is this your business?
8GS Insurance Services11%
95%: 4 to 25%
ChatGPT
0%
Claude
0%
Gemini
33%
Questions
2 of 4
Avg. position
2.3
Named in answers to
- Which insurance agency in Cardiff can find me cheaper home and car insurance?, from Gemini
- Which independent insurance broker in Cardiff would you recommend to a family?, from Gemini
Is this your business?
9Confused.com8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
1
Named in answers to
- Which insurance agency in Cardiff can find me cheaper home and car insurance?, from Claude
Is this your business?
10Watts & Morgan Insurance Brokers8%
95%: 3 to 22%
ChatGPT
25%
Claude
0%
Gemini
0%
Questions
1 of 4
Avg. position
1
Named in answers to
- Which independent insurance broker in Cardiff would you recommend to a family?, from ChatGPT
Is this your business?
11GS Group8%
95%: 3 to 22%
ChatGPT
0%
Claude
0%
Gemini
25%
Questions
2 of 4
Avg. position
3
Named in answers to
- Who is the best insurance broker in Cardiff?, from Gemini
- Which independent insurance broker in Cardiff would you recommend to a family?, from Gemini
Is this your business?
12NFU Mutual Cardiff8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
3 of 4
Avg. position
3.7
Named in answers to
- Who is the best insurance broker in Cardiff?, from Claude
- I need insurance for my small business in Cardiff. Which broker would you recommend?, from Claude
- Which independent insurance broker in Cardiff would you recommend to a family?, from Claude
Is this your business?
13Moorhouse Group6%
95%: 2 to 18%
ChatGPT
17%
Claude
0%
Gemini
0%
Questions
2 of 4
Avg. position
2
Named in answers to
- Who is the best insurance broker in Cardiff?, from ChatGPT
- Which independent insurance broker in Cardiff would you recommend to a family?, from ChatGPT
Is this your business?
14Call Wiser6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
2 of 4
Avg. position
3
Named in answers to
- Who is the best insurance broker in Cardiff?, from Claude
- Which independent insurance broker in Cardiff would you recommend to a family?, from Claude
Also written Call Wiser Insurance Brokers
Is this your business?
15Gallagher6%
95%: 2 to 18%
ChatGPT
8%
Claude
0%
Gemini
8%
Questions
1 of 4
Avg. position
3
Named in answers to
- I need insurance for my small business in Cardiff. Which broker would you recommend?, from ChatGPT and Gemini
Also written Arthur J. Gallagher & Co., Arthur J. Gallagher Insurance Brokers
Is this your business?
16Swinton Insurance Cardiff6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
1 of 4
Avg. position
4
Named in answers to
- Which insurance agency in Cardiff can find me cheaper home and car insurance?, from Claude
Is this your business?

Open a row to see each assistant's share of its own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 27 more names came up in a single answer and are counted above but not listed.

Insurance brokers in Cardiff: is this your field?

43different names in 36 answers, 27 of them only once. The assistants change their minds from one answer to the next.

Check whether AI names you

Is this your business?

Named on this list? Get the badge for your website and a free scan of who AI assistants recommend to your customers. Use the badge only for a business named here. It records this edition, without verifying ownership or promising future mentions.

AIGROW ScoreIs this your business? See your AIGROW ScoreHow the AIGROW Score is measured

No business can pay to appear in the Index, rise in it or be removed from it. How the Index stays neutral

AI Visibility Index · November 2026

Asked about insurance brokers in Cardiff, ChatGPT, Claude and Gemini named Thomas Carroll most often, in 50% of answers (its AI Recommendation Rate), then Watkin Davies Insurance Consultants (33%) and Howden (28%). Across 36 answers they named 43 different businesses, 27 of them only once. Each of four buyer questions was asked three times, in English, in November 2026.

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

50% of answers named Thomas Carroll

Answers: 36
Businesses named: 43
Named only once: 27
Named by 2+ assistants: 7 of 16
Named again on a rerun: 43%

Edition November 2026. Download the data

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#	ChatGPT	Claude	Gemini
1	Howden75%	Thomas Carroll58%	Watkin Davies Insurance Consultants83%
2	A-Plan Insurance33%	Admiral42%	Thomas Carroll67%
3	Thomas Carroll25%	Confused.com25%	Marsh Commercial50%
4	Towergate Insurance25%	NFU Mutual Cardiff25%	GS Insurance Services33%
5	Watts & Morgan Insurance Brokers25%	Call Wiser17%	Towergate Insurance25%

Questions about insurance brokers in Cardiff

How AI assistants recommend insurance brokers

ChatGPT, Claude and Gemini named Thomas Carroll most often, in 50% of 36 answers, then Watkin Davies Insurance Consultants (33%) and Howden (28%). The names come from what the assistants answered to four buyer questions in November 2026; we have not checked that any of them is good, open or real.

Not always. ChatGPT named Howden most often (75% of its answers), Claude Thomas Carroll (58%) and Gemini Watkin Davies Insurance Consultants (83%). 7 of the 16 listed businesses were named by two or more of them.

Each question was asked three times. Of the names an assistant gave for a question, 43% came back in two or more of those runs; the rest came up once. The 95% range beside each rate in the ranking shows how far it could move by chance.

Run the free checker: it asks ChatGPT, Claude, Gemini and Grok two of the Index questions for insurance brokers, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up. The page on how AI assistants recommend insurance brokers shows what an owner can work on. Nothing can guarantee that an assistant names you.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing

<a href="https://aigrow.gg/index/insurance-brokers/cardiff"><img src="https://aigrow.gg/badges/index/2026-11/insurance-brokers/cardiff.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Cardiff, AIGROW AI Visibility Index, November 2026"></a>

The questions

Asked word for word, three times each, to every assistant. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

1Who is the best insurance broker in Cardiff?
2I need insurance for my small business in Cardiff. Which broker would you recommend?
3Which insurance agency in Cardiff can find me cheaper home and car insurance?
4Which independent insurance broker in Cardiff would you recommend to a family?

How to read this page

The full method

What it measures: Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter: 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings: Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong: If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in the United Kingdom. From the AI Source Map: 8 answers.

See every site for this category