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AI Visibility Index · September 2026

Insurance brokers in Glasgow that AI assistants recommend

We asked ChatGPT and Claude the four questions a buyer asks when looking for insurance brokers in Glasgow, three times each, in English, and counted who they named. These are the businesses named in two or more of the 24 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Insurance brokers · Glasgow
21%of answers named Henderson Insurance Brokers
Answers
24
Businesses named
43
Named only once
28
Named by 2+ assistants
9 of 15
Named again on a rerun
15%

Edition September 2026. Download the data

Asked for insurance brokers in Glasgow, ChatGPT and Claude most often named Henderson Insurance Brokers (21% of answers), Bruce Stevenson Insurance Brokers (21%) and Howden Insurance Brokers Glasgow (21%). Across 24 answers they named 43 different businesses, 28 of them only once. Each of four buyer questions was asked three times, in English, in September 2026.

The ranking

Share is the fraction of the 24 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Insurance brokers in Glasgow named by AI assistants, September 2026
#BusinessShareChatGPTClaudeQuestionsAvg. position
1Henderson Insurance Brokers21%95%: 9 to 41%8%33%3 of 41.2
2Bruce Stevenson Insurance Brokers21%95%: 9 to 41%17%25%3 of 42
3Howden Insurance Brokers GlasgowAlso written Howden Insurance Brokers – Glasgow21%95%: 9 to 41%17%25%3 of 42
4A-Plan Insurance Glasgow17%95%: 7 to 36%17%17%3 of 41.5
5Swinton Insurance GlasgowAlso written Swinton Insurance – Glasgow17%95%: 7 to 36%17%17%2 of 42.3
6Alan Boswell Group13%95%: 4 to 31%17%8%2 of 41.3
7H&R Insurance Services13%95%: 4 to 31%17%8%3 of 41.3
8Aston Lark13%95%: 4 to 31%8%17%2 of 42.7
9H&H Insurance Brokers8%95%: 2 to 26%17%0%1 of 41
10The Insurance Surgery8%95%: 2 to 26%17%0%2 of 41
11Blue Insurance Services8%95%: 2 to 26%8%8%1 of 42
12The Insurance Surgery – GlasgowAlso written The Insurance Surgery Glasgow8%95%: 2 to 26%0%17%1 of 42
13Gallagher8%95%: 2 to 26%0%17%1 of 42.5
14Haven Insurance Brokers8%95%: 2 to 26%17%0%1 of 43
15Miller Insurance Services LLP8%95%: 2 to 26%0%17%1 of 43

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 28 more names came up in a single answer and are counted above but not listed.

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaude
1Bruce Stevenson Insurance Brokers17%Henderson Insurance Brokers33%
2Howden Insurance Brokers Glasgow17%Bruce Stevenson Insurance Brokers25%
3A-Plan Insurance Glasgow17%Howden Insurance Brokers Glasgow25%
4Swinton Insurance Glasgow17%A-Plan Insurance Glasgow17%
5Alan Boswell Group17%Swinton Insurance Glasgow17%

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Insurance brokers in Glasgow, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/insurance-brokers/glasgow"><img src="https://aigrow.gg/badges/index/2026-09/insurance-brokers/glasgow.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Glasgow, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant through its API. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Who is the best insurance broker in Glasgow?
  2. 2I need insurance for my small business in Glasgow. Which broker would you recommend?
  3. 3Which insurance agency in Glasgow can find me cheaper home and car insurance?
  4. 4Which independent insurance broker in Glasgow would you recommend to a family?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
24 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Elsewhere in the Index

Insurance brokers elsewhere
BirminghamBristolEdinburghLeedsLondonManchester
Also in Glasgow
DentistsLawyersAccountantsPlumbersGymsReal estate agencies

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

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Edition September 2026 · data under CC BY 4.0