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Insurance brokers in Edmonton that AI assistants recommend

BrokerLink is named most, in 64% of 36 answers.

The ranking

AI Recommendation Rate

Insurance brokers in Edmonton named by AI assistants, November 2026

  1. 1BrokerLink64%

    95%: 48 to 78%

    ChatGPT
    50%
    Claude
    50%
    Gemini
    92%
    Questions
    4 of 4
    Avg. position
    1.7

    Named in answers to

    • Who is the best insurance broker in Edmonton?, from ChatGPT and Gemini
    • I need insurance for my small business in Edmonton. Which broker would you recommend?, from Gemini
    • Which insurance agency in Edmonton can find me cheaper home and car insurance?, from ChatGPT, Claude and Gemini
    • Which independent insurance broker in Edmonton would you recommend to a family?, from Claude and Gemini

    Also written BrokerLink Edmonton, BrokerLink Insurance

    Is this your business?
  2. 2Westland Insurance47%

    95%: 32 to 63%

    ChatGPT
    67%
    Claude
    75%
    Gemini
    0%
    Questions
    4 of 4
    Avg. position
    3.1

    Named in answers to

    • Who is the best insurance broker in Edmonton?, from ChatGPT and Claude
    • I need insurance for my small business in Edmonton. Which broker would you recommend?, from ChatGPT and Claude
    • Which insurance agency in Edmonton can find me cheaper home and car insurance?, from ChatGPT and Claude
    • Which independent insurance broker in Edmonton would you recommend to a family?, from ChatGPT and Claude

    Also written Westland Insurance Edmonton

    Is this your business?
  3. 3HUB International42%

    95%: 27 to 58%

    ChatGPT
    50%
    Claude
    67%
    Gemini
    8%
    Questions
    4 of 4
    Avg. position
    3.1

    Named in answers to

    • Who is the best insurance broker in Edmonton?, from ChatGPT and Claude
    • I need insurance for my small business in Edmonton. Which broker would you recommend?, from ChatGPT, Claude and Gemini
    • Which insurance agency in Edmonton can find me cheaper home and car insurance?, from ChatGPT
    • Which independent insurance broker in Edmonton would you recommend to a family?, from ChatGPT and Claude

    Also written Hub International Edmonton, Hub International, HUB International Insurance Brokers

    Is this your business?
  4. 4Sharp Insurance36%

    95%: 23 to 52%

    ChatGPT
    42%
    Claude
    0%
    Gemini
    67%
    Questions
    3 of 4
    Avg. position
    2.6

    Named in answers to

    • Who is the best insurance broker in Edmonton?, from ChatGPT and Gemini
    • Which insurance agency in Edmonton can find me cheaper home and car insurance?, from ChatGPT and Gemini
    • Which independent insurance broker in Edmonton would you recommend to a family?, from Gemini
    Is this your business?
  5. 5Rogers Insurance28%

    95%: 16 to 44%

    ChatGPT
    0%
    Claude
    58%
    Gemini
    25%
    Questions
    3 of 4
    Avg. position
    3.7

    Named in answers to

    • Who is the best insurance broker in Edmonton?, from Claude
    • I need insurance for my small business in Edmonton. Which broker would you recommend?, from Claude and Gemini
    • Which independent insurance broker in Edmonton would you recommend to a family?, from Claude and Gemini

    Also written Rogers Insurance Edmonton, Rogers Insurance Ltd.

    Is this your business?
  6. 6Lane's Insurance25%

    95%: 14 to 41%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    75%
    Questions
    3 of 4
    Avg. position
    1.6

    Named in answers to

    • Who is the best insurance broker in Edmonton?, from Gemini
    • Which insurance agency in Edmonton can find me cheaper home and car insurance?, from Gemini
    • Which independent insurance broker in Edmonton would you recommend to a family?, from Gemini
    Is this your business?
  7. 7Capri Insurance25%

    95%: 14 to 41%

    ChatGPT
    0%
    Claude
    75%
    Gemini
    0%
    Questions
    4 of 4
    Avg. position
    3.9

    Named in answers to

    • Who is the best insurance broker in Edmonton?, from Claude
    • I need insurance for my small business in Edmonton. Which broker would you recommend?, from Claude
    • Which insurance agency in Edmonton can find me cheaper home and car insurance?, from Claude
    • Which independent insurance broker in Edmonton would you recommend to a family?, from Claude

    Also written Capri Insurance Edmonton, Capri Insurance Services, Capri Insurance Services Edmonton

    Is this your business?
  8. 8BFL Canada17%

    95%: 8 to 32%

    ChatGPT
    0%
    Claude
    50%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    1.7

    Named in answers to

    • Who is the best insurance broker in Edmonton?, from Claude
    • I need insurance for my small business in Edmonton. Which broker would you recommend?, from Claude

    Also written BFL Canada Edmonton

    Is this your business?
  9. 9Excel Insurance17%

    95%: 8 to 32%

    ChatGPT
    0%
    Claude
    50%
    Gemini
    0%
    Questions
    3 of 4
    Avg. position
    3.8

    Named in answers to

    • Who is the best insurance broker in Edmonton?, from Claude
    • Which insurance agency in Edmonton can find me cheaper home and car insurance?, from Claude
    • Which independent insurance broker in Edmonton would you recommend to a family?, from Claude

    Also written Excel Insurance Edmonton

    Is this your business?
  10. 10Western Financial Group14%

    95%: 6 to 29%

    ChatGPT
    17%
    Claude
    0%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    2.4

    Named in answers to

    • I need insurance for my small business in Edmonton. Which broker would you recommend?, from ChatGPT and Gemini
    Is this your business?
  11. 11Acera Insurance11%

    95%: 4 to 25%

    ChatGPT
    33%
    Claude
    0%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    3

    Named in answers to

    • Who is the best insurance broker in Edmonton?, from ChatGPT
    • I need insurance for my small business in Edmonton. Which broker would you recommend?, from ChatGPT
    Is this your business?
  12. 12Foster Park Brokers Inc.8%

    95%: 3 to 22%

    ChatGPT
    25%
    Claude
    0%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    1

    Named in answers to

    • I need insurance for my small business in Edmonton. Which broker would you recommend?, from ChatGPT
    • Which independent insurance broker in Edmonton would you recommend to a family?, from ChatGPT
    Is this your business?
  13. 13Leibel Insurance Group8%

    95%: 3 to 22%

    ChatGPT
    25%
    Claude
    0%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    1

    Named in answers to

    • Who is the best insurance broker in Edmonton?, from ChatGPT
    • Which independent insurance broker in Edmonton would you recommend to a family?, from ChatGPT
    Is this your business?
  14. 14Insurance Hero8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    25%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    3.3

    Named in answers to

    • Which insurance agency in Edmonton can find me cheaper home and car insurance?, from Claude
    Is this your business?
  15. 15Surex8%

    95%: 3 to 22%

    ChatGPT
    17%
    Claude
    8%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    3.7

    Named in answers to

    • Which insurance agency in Edmonton can find me cheaper home and car insurance?, from ChatGPT and Claude
    Is this your business?
  16. 16Lloyd Sadd6%

    95%: 2 to 18%

    ChatGPT
    17%
    Claude
    0%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    1.5

    Named in answers to

    • I need insurance for my small business in Edmonton. Which broker would you recommend?, from ChatGPT

    Also written Lloyd Sadd Insurance Brokers Ltd.

    Is this your business?
  17. 17Drayden Insurance6%

    95%: 2 to 18%

    ChatGPT
    8%
    Claude
    8%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    4

    Named in answers to

    • I need insurance for my small business in Edmonton. Which broker would you recommend?, from Claude
    • Which independent insurance broker in Edmonton would you recommend to a family?, from ChatGPT

    Also written Drayden Insurance Ltd.

    Is this your business?
  18. 18Johnston Meier Insurance Agencies6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    4.5

    Named in answers to

    • Which insurance agency in Edmonton can find me cheaper home and car insurance?, from Claude

    Also written Johnston Meier Insurance Edmonton

    Is this your business?

Open a row to see each assistant's share of its own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 15 more names came up in a single answer and are counted above but not listed.

Insurance brokers in Edmonton: is this your field?

33different names in 36 answers, 15 of them only once. The assistants change their minds from one answer to the next.

Check whether AI names you
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How the AIGROW Score is measured

No business can pay to appear in the Index, rise in it or be removed from it. How the Index stays neutral

AI Visibility Index · November 2026

Asked about insurance brokers in Edmonton, ChatGPT, Claude and Gemini named BrokerLink most often, in 64% of answers (its AI Recommendation Rate), then Westland Insurance (47%) and HUB International (42%). Across 36 answers they named 33 different businesses, 15 of them only once. Each of four buyer questions was asked three times, in English, in November 2026.

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Insurance brokers · Edmonton

64% of answers named BrokerLink

Answers
36
Businesses named
33
Named only once
15
Named by 2+ assistants
8 of 18
Named again on a rerun
67%

Edition November 2026. Download the data

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What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Westland Insurance67%Westland Insurance75%BrokerLink92%
2BrokerLink50%Capri Insurance75%Lane's Insurance75%
3HUB International50%HUB International67%Sharp Insurance67%
4Sharp Insurance42%Rogers Insurance58%Rogers Insurance25%
5Acera Insurance33%BrokerLink50%Western Financial Group25%

Questions about insurance brokers in Edmonton

How AI assistants recommend insurance brokers

ChatGPT, Claude and Gemini named BrokerLink most often, in 64% of 36 answers, then Westland Insurance (47%) and HUB International (42%). The names come from what the assistants answered to four buyer questions in November 2026; we have not checked that any of them is good, open or real.

Not always. ChatGPT named Westland Insurance most often (67% of its answers), Claude Westland Insurance (75%) and Gemini BrokerLink (92%). 8 of the 18 listed businesses were named by two or more of them.

Each question was asked three times. Of the names an assistant gave for a question, 67% came back in two or more of those runs; the rest came up once. The 95% range beside each rate in the ranking shows how far it could move by chance.

Run the free checker: it asks ChatGPT, Claude, Gemini and Grok two of the Index questions for insurance brokers, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up. The page on how AI assistants recommend insurance brokers shows what an owner can work on. Nothing can guarantee that an assistant names you.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Insurance brokers in Edmonton, AIGROW AI Visibility Index, November 2026
<a href="https://aigrow.gg/index/insurance-brokers/edmonton"><img src="https://aigrow.gg/badges/index/2026-11/insurance-brokers/edmonton.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Edmonton, AIGROW AI Visibility Index, November 2026"></a>

The questions

Asked word for word, three times each, to every assistant. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Who is the best insurance broker in Edmonton?
  2. 2I need insurance for my small business in Edmonton. Which broker would you recommend?
  3. 3Which insurance agency in Edmonton can find me cheaper home and car insurance?
  4. 4Which independent insurance broker in Edmonton would you recommend to a family?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in Canada. From the AI Source Map: 5 answers.

See every site for this category
reddit.com
Read in 80% of the answers
wikipedia.org
Read in 80% of the answers
threebestrated.ca
Read in 60% of the answers

AI Visibility Index

Elsewhere in the Index

Insurance brokers elsewhere
CalgaryMontrealOttawaQuebec CityTorontoVancouver
Also in Edmonton
DentistsLawyersAccountantsPlumbersGymsReal estate agencies

Not on this list? See what ChatGPT says about your business

Insurance brokers, Edmonton: see whether the assistants name you, or someone else.

Free, no account, no card. About a minute.

Read the method

Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0