Insurance brokers in Calgary that AI assistants recommend

Name: AI assistant recommendations: Insurance brokers in Calgary, November 2026
Creator: AIGROW
License: https://creativecommons.org/licenses/by/4.0/

BrokerLink is named most, in 58% of 36 answers.

The ranking

AI Recommendation Rate

1BrokerLink58%
95%: 42 to 73%
ChatGPT
67%
Claude
50%
Gemini
58%
Questions
4 of 4
Avg. position
1.8
Named in answers to
- Who is the best insurance broker in Calgary?, from ChatGPT and Gemini
- I need insurance for my small business in Calgary. Which broker would you recommend?, from ChatGPT and Gemini
- Which insurance agency in Calgary can find me cheaper home and car insurance?, from ChatGPT, Claude and Gemini
- Which independent insurance broker in Calgary would you recommend to a family?, from ChatGPT and Claude
Also written BrokerLink Calgary
Is this your business?
2Sharp Insurance47%
95%: 32 to 63%
ChatGPT
83%
Claude
0%
Gemini
58%
Questions
4 of 4
Avg. position
1.8
Named in answers to
- Who is the best insurance broker in Calgary?, from ChatGPT and Gemini
- I need insurance for my small business in Calgary. Which broker would you recommend?, from ChatGPT
- Which insurance agency in Calgary can find me cheaper home and car insurance?, from ChatGPT and Gemini
- Which independent insurance broker in Calgary would you recommend to a family?, from ChatGPT and Gemini
Is this your business?
3Westland Insurance44%
95%: 30 to 60%
ChatGPT
50%
Claude
75%
Gemini
8%
Questions
4 of 4
Avg. position
2.3
Named in answers to
- Who is the best insurance broker in Calgary?, from ChatGPT and Claude
- I need insurance for my small business in Calgary. Which broker would you recommend?, from ChatGPT, Claude and Gemini
- Which insurance agency in Calgary can find me cheaper home and car insurance?, from ChatGPT and Claude
- Which independent insurance broker in Calgary would you recommend to a family?, from ChatGPT and Claude
Is this your business?
4Rogers Insurance42%
95%: 27 to 58%
ChatGPT
0%
Claude
67%
Gemini
58%
Questions
3 of 4
Avg. position
3
Named in answers to
- Who is the best insurance broker in Calgary?, from Claude and Gemini
- I need insurance for my small business in Calgary. Which broker would you recommend?, from Claude and Gemini
- Which independent insurance broker in Calgary would you recommend to a family?, from Claude and Gemini
Also written Rogers Insurance Ltd.
Is this your business?
5HUB International42%
95%: 27 to 58%
ChatGPT
42%
Claude
75%
Gemini
8%
Questions
4 of 4
Avg. position
3.3
Named in answers to
- Who is the best insurance broker in Calgary?, from Claude
- I need insurance for my small business in Calgary. Which broker would you recommend?, from ChatGPT, Claude and Gemini
- Which insurance agency in Calgary can find me cheaper home and car insurance?, from ChatGPT
- Which independent insurance broker in Calgary would you recommend to a family?, from ChatGPT and Claude
Also written Hub International, HUB International Calgary, Hub International Calgary
Is this your business?
6Western Financial Group19%
95%: 10 to 35%
ChatGPT
42%
Claude
0%
Gemini
17%
Questions
3 of 4
Avg. position
3
Named in answers to
- Who is the best insurance broker in Calgary?, from ChatGPT
- I need insurance for my small business in Calgary. Which broker would you recommend?, from ChatGPT and Gemini
- Which insurance agency in Calgary can find me cheaper home and car insurance?, from ChatGPT
Is this your business?
7BFL Canada17%
95%: 8 to 32%
ChatGPT
0%
Claude
50%
Gemini
0%
Questions
2 of 4
Avg. position
1.2
Named in answers to
- Who is the best insurance broker in Calgary?, from Claude
- I need insurance for my small business in Calgary. Which broker would you recommend?, from Claude
Is this your business?
8Acera Insurance17%
95%: 8 to 32%
ChatGPT
50%
Claude
0%
Gemini
0%
Questions
3 of 4
Avg. position
3.3
Named in answers to
- Who is the best insurance broker in Calgary?, from ChatGPT
- I need insurance for my small business in Calgary. Which broker would you recommend?, from ChatGPT
- Which independent insurance broker in Calgary would you recommend to a family?, from ChatGPT
Is this your business?
9Capri Insurance14%
95%: 6 to 29%
ChatGPT
0%
Claude
42%
Gemini
0%
Questions
3 of 4
Avg. position
5.2
Named in answers to
- Who is the best insurance broker in Calgary?, from Claude
- I need insurance for my small business in Calgary. Which broker would you recommend?, from Claude
- Which independent insurance broker in Calgary would you recommend to a family?, from Claude
Also written Capri Insurance Services Calgary
Is this your business?
10Lane's Insurance11%
95%: 4 to 25%
ChatGPT
0%
Claude
0%
Gemini
33%
Questions
3 of 4
Avg. position
2.3
Named in answers to
- Who is the best insurance broker in Calgary?, from Gemini
- Which insurance agency in Calgary can find me cheaper home and car insurance?, from Gemini
- Which independent insurance broker in Calgary would you recommend to a family?, from Gemini
Is this your business?
11Toole Peet Insurance11%
95%: 4 to 25%
ChatGPT
0%
Claude
0%
Gemini
33%
Questions
3 of 4
Avg. position
2.8
Named in answers to
- Who is the best insurance broker in Calgary?, from Gemini
- Which insurance agency in Calgary can find me cheaper home and car insurance?, from Gemini
- Which independent insurance broker in Calgary would you recommend to a family?, from Gemini
Is this your business?
12Surex11%
95%: 4 to 25%
ChatGPT
17%
Claude
17%
Gemini
0%
Questions
1 of 4
Avg. position
3.3
Named in answers to
- Which insurance agency in Calgary can find me cheaper home and car insurance?, from ChatGPT and Claude
Also written Surex Direct
Is this your business?
13Lloyd Sadd11%
95%: 4 to 25%
ChatGPT
0%
Claude
33%
Gemini
0%
Questions
2 of 4
Avg. position
5
Named in answers to
- Who is the best insurance broker in Calgary?, from Claude
- Which insurance agency in Calgary can find me cheaper home and car insurance?, from Claude
Also written Lloyd Sadd Insurance Brokers
Is this your business?
14Cornerstone Insurance Brokers11%
95%: 4 to 25%
ChatGPT
0%
Claude
33%
Gemini
0%
Questions
4 of 4
Avg. position
6
Named in answers to
- Who is the best insurance broker in Calgary?, from Claude
- I need insurance for my small business in Calgary. Which broker would you recommend?, from Claude
- Which insurance agency in Calgary can find me cheaper home and car insurance?, from Claude
- Which independent insurance broker in Calgary would you recommend to a family?, from Claude
Is this your business?
15Excel Insurance8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
2 of 4
Avg. position
4
Named in answers to
- Who is the best insurance broker in Calgary?, from Claude
- I need insurance for my small business in Calgary. Which broker would you recommend?, from Claude
Also written Excel Insurance Services, Excel Personal Insurance Services
Is this your business?
16Square One Insurance8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
5
Named in answers to
- Which insurance agency in Calgary can find me cheaper home and car insurance?, from Claude
Is this your business?
17A-Win Insurance6%
95%: 2 to 18%
ChatGPT
0%
Claude
0%
Gemini
17%
Questions
1 of 4
Avg. position
2.5
Named in answers to
- Who is the best insurance broker in Calgary?, from Gemini
Also written A-WIN Insurance
Is this your business?
18Mitchell & Whale Insurance Brokers6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
2 of 4
Avg. position
3.5
Named in answers to
- Who is the best insurance broker in Calgary?, from Claude
- I need insurance for my small business in Calgary. Which broker would you recommend?, from Claude
Is this your business?
19InsuranceHotline.com6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
1 of 4
Avg. position
4
Named in answers to
- Which insurance agency in Calgary can find me cheaper home and car insurance?, from Claude
Also written Insurance Hotline
Is this your business?
20Jones DesLauriers6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
1 of 4
Avg. position
4
Named in answers to
- I need insurance for my small business in Calgary. Which broker would you recommend?, from Claude
Also written Jones DesLauriers Calgary, Jones DesLauriers Insurance Management
Is this your business?
21Johnston Meier Insurance Agencies6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
1 of 4
Avg. position
4.5
Named in answers to
- Which insurance agency in Calgary can find me cheaper home and car insurance?, from Claude
Is this your business?
22Cardinal Insurance Brokers6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
2 of 4
Avg. position
5
Named in answers to
- Who is the best insurance broker in Calgary?, from Claude
- I need insurance for my small business in Calgary. Which broker would you recommend?, from Claude
Also written Cardinal Insurance
Is this your business?
23Ing & Sons Insurance6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
2 of 4
Avg. position
5
Named in answers to
- Which insurance agency in Calgary can find me cheaper home and car insurance?, from Claude
- Which independent insurance broker in Calgary would you recommend to a family?, from Claude
Also written Ing Insurance Brokers
Is this your business?
24TD Insurance6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
1 of 4
Avg. position
6
Named in answers to
- Which insurance agency in Calgary can find me cheaper home and car insurance?, from Claude
Is this your business?

Open a row to see each assistant's share of its own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 9 more names came up in a single answer and are counted above but not listed.

Insurance brokers in Calgary: is this your field?

33different names in 36 answers, 9 of them only once. The assistants change their minds from one answer to the next.

Check whether AI names you

Is this your business?

Named on this list? Get the badge for your website and a free scan of who AI assistants recommend to your customers. Use the badge only for a business named here. It records this edition, without verifying ownership or promising future mentions.

AIGROW ScoreIs this your business? See your AIGROW ScoreHow the AIGROW Score is measured

No business can pay to appear in the Index, rise in it or be removed from it. How the Index stays neutral

AI Visibility Index · November 2026

Asked about insurance brokers in Calgary, ChatGPT, Claude and Gemini named BrokerLink most often, in 58% of answers (its AI Recommendation Rate), then Sharp Insurance (47%) and Westland Insurance (44%). Across 36 answers they named 33 different businesses, 9 of them only once. Each of four buyer questions was asked three times, in English, in November 2026.

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

58% of answers named BrokerLink

Answers: 36
Businesses named: 33
Named only once: 9
Named by 2+ assistants: 7 of 24
Named again on a rerun: 56%

Edition November 2026. Download the data

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#	ChatGPT	Claude	Gemini
1	Sharp Insurance83%	Westland Insurance75%	BrokerLink58%
2	BrokerLink67%	HUB International75%	Sharp Insurance58%
3	Westland Insurance50%	Rogers Insurance67%	Rogers Insurance58%
4	Acera Insurance50%	BrokerLink50%	Lane's Insurance33%
5	HUB International42%	BFL Canada50%	Toole Peet Insurance33%

Questions about insurance brokers in Calgary

How AI assistants recommend insurance brokers

ChatGPT, Claude and Gemini named BrokerLink most often, in 58% of 36 answers, then Sharp Insurance (47%) and Westland Insurance (44%). The names come from what the assistants answered to four buyer questions in November 2026; we have not checked that any of them is good, open or real.

Not always. ChatGPT named Sharp Insurance most often (83% of its answers), Claude Westland Insurance (75%) and Gemini BrokerLink (58%). 7 of the 24 listed businesses were named by two or more of them.

Each question was asked three times. Of the names an assistant gave for a question, 56% came back in two or more of those runs; the rest came up once. The 95% range beside each rate in the ranking shows how far it could move by chance.

Run the free checker: it asks ChatGPT, Claude, Gemini and Grok two of the Index questions for insurance brokers, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up. The page on how AI assistants recommend insurance brokers shows what an owner can work on. Nothing can guarantee that an assistant names you.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing

<a href="https://aigrow.gg/index/insurance-brokers/calgary"><img src="https://aigrow.gg/badges/index/2026-11/insurance-brokers/calgary.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Calgary, AIGROW AI Visibility Index, November 2026"></a>

The questions

Asked word for word, three times each, to every assistant. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

1Who is the best insurance broker in Calgary?
2I need insurance for my small business in Calgary. Which broker would you recommend?
3Which insurance agency in Calgary can find me cheaper home and car insurance?
4Which independent insurance broker in Calgary would you recommend to a family?

How to read this page

The full method

What it measures: Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter: 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings: Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong: If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.