Insurance brokers in Montreal that AI assistants recommend
We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for insurance brokers in Montreal, three times each (Claude once), in French, and counted who they named. These are the businesses named in two or more of the 28 answers.
Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.
- Answers
- 28
- Businesses named
- 30
- Named only once
- 12
- Named by 2+ assistants
- 9 of 18
- Named again on a rerun
- 52%
Edition October 2026. Download the data
Asked for insurance brokers in Montreal, ChatGPT, Claude and Gemini most often named BFL Canada (64% of answers), Lareau (54%) and Assurances Multi-Risques (46%). Across 28 answers they named 30 different businesses, 12 of them only once. Each of four buyer questions was asked three times (Claude once), in French, in October 2026.
The ranking
The AI Recommendation Rate is the fraction of the 28 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.
| # | Business | AI Recommendation Rate | ChatGPT | Claude | Gemini | Questions | Avg. position | With search |
|---|---|---|---|---|---|---|---|---|
| 1 | BFL CanadaAlso written BFL CANADAIs this your business? | 95%: 46 to 79% | 25% | 75% | 100% | 4 of 4 | 2.9 | 0% |
| 2 | LareauAlso written Lareau Courtiers d'assurances, Lareau AssurancesIs this your business? | 95%: 36 to 71% | 17% | 25% | 100% | 4 of 4 | 2.1 | 0% |
| 3 | Assurances Multi-RisquesIs this your business? | 95%: 30 to 64% | 8% | 0% | 100% | 4 of 4 | 1.7 | 0% |
| 4 | LussierAlso written Lussier Dale ParizeauIs this your business? | 95%: 13 to 43% | 42% | 50% | 0% | 3 of 4 | 1.3 | 100% |
| 5 | AssuranciaIs this your business? | 95%: 13 to 43% | 33% | 0% | 25% | 3 of 4 | 2.3 | 0% |
| 6 | GallagherAlso written Arthur J. GallagherIs this your business? | 95%: 13 to 43% | 8% | 0% | 50% | 2 of 4 | 4.4 | 0% |
| 7 | YouSetIs this your business? | 95%: 8 to 36% | 42% | 0% | 0% | 2 of 4 | 1.4 | 100% |
| 8 | KBD InsuranceAlso written KBD AssurancesIs this your business? | 95%: 6 to 32% | 25% | 0% | 8% | 4 of 4 | 2.8 | 0% |
| 9 | Assurances Groupe VézinaIs this your business? | 95%: 6 to 32% | 0% | 0% | 33% | 2 of 4 | 3.5 | 0% |
| 10 | BrokerLinkIs this your business? | 95%: 6 to 32% | 0% | 0% | 33% | 2 of 4 | 5.3 | 0% |
| 11 | Groupe CloutierIs this your business? | 95%: 4 to 27% | 0% | 75% | 0% | 3 of 4 | 2.3 | 0% |
| 12 | HUB InternationalAlso written Hub International QuébecIs this your business? | 95%: 4 to 27% | 8% | 50% | 0% | 2 of 4 | 4 | 0% |
| 13 | Panda7Is this your business? | 95%: 2 to 23% | 17% | 0% | 0% | 2 of 4 | 2 | 0% |
| 14 | Univesta AssurancesAlso written Univesta Assurances et services financiersIs this your business? | 95%: 2 to 23% | 17% | 0% | 0% | 1 of 4 | 2 | 100% |
| 15 | Essor AssurancesIs this your business? | 95%: 2 to 23% | 8% | 0% | 8% | 2 of 4 | 3.5 | 0% |
| 16 | Assurances Claude GauthierIs this your business? | 95%: 2 to 23% | 0% | 0% | 17% | 2 of 4 | 4.5 | 0% |
| 17 | La CapitaleIs this your business? | 95%: 2 to 23% | 0% | 0% | 17% | 1 of 4 | 5.5 | 0% |
| 18 | Intact AssuranceIs this your business? | 95%: 2 to 23% | 0% | 0% | 17% | 1 of 4 | 6.5 | 0% |
Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 12 more names came up in a single answer and are counted above but not listed.
Is this your business?
See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.
What each assistant said
The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.
| # | ChatGPT | Claude | Gemini |
|---|---|---|---|
| 1 | Lussier42% | BFL Canada75% | BFL Canada100% |
| 2 | YouSet42% | Groupe Cloutier75% | Lareau100% |
| 3 | Assurancia33% | Lussier50% | Assurances Multi-Risques100% |
| 4 | BFL Canada25% | HUB International50% | Gallagher50% |
| 5 | KBD Insurance25% | Lareau25% | Assurances Groupe Vézina33% |
Claude named no business in 1 of its 4 answers.
Named here? Put it on your site
Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.
<a href="https://aigrow.gg/index/insurance-brokers/montreal"><img src="https://aigrow.gg/badges/index/2026-10/insurance-brokers/montreal.svg" width="312" height="100" alt="Named by AI assistants: Insurance brokers in Montreal, AIGROW AI Visibility Index, October 2026"></a>The questions
Asked word for word, three times each (Claude once), to every assistant, in French. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.
- 1Qui est le meilleur courtier en assurances à Montréal ?Who is the best insurance broker in Montreal?
- 2J’ai besoin d’une assurance pour ma petite entreprise à Montréal. Quel courtier me recommanderais-tu ?I need insurance for my small business in Montreal. Which broker would you recommend?
- 3Quelle agence d’assurance à Montréal peut me trouver des assurances habitation et auto moins chères ?Which insurance agency in Montreal can find me cheaper home and car insurance?
- 4Quel courtier en assurances indépendant à Montréal recommanderais-tu à une famille ?Which independent insurance broker in Montreal would you recommend to a family?
On this page the same questions were also asked with web search on, 1 answers. 100% of the businesses named with search were also named without it; the With search column above is each business's share of those answers.
How to read this page
- What it measures
- Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
- Why the ranges matter
- 28 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
- One business, several spellings
- Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
- A name is wrong
- If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.
Where the assistants look
The sites read most often, with web search on, before the assistants answer about this category in Canada. From the AI Source Map: 5 answers.
- reddit.com
- Read in 80% of the answers
- wikipedia.org
- Read in 80% of the answers
- threebestrated.ca
- Read in 60% of the answers
Is your business on this list?
The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.
Edition October 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0